The Global Brand - How to Create and Develop Lasting Brand Value in the World Market - Bok av Nigel Hollis - Häftad
Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength to illustrate the market value and performance of brands. Hollis emphasizes human nature as a set of constant core values that all brands should appeal to, and analyzes the future of brand-building as a profitable investment.
