Transmedia Storytelling in a Digital Media Era - Bok av Daniel H Byun & Young Sung Kwon - Häftad
Media was different in the past. In order to read, one might go to a library; to listen to music, one went to a music room. Life is much more convenient now with transmedia, to the extent that instead of sourcing different media outlets, a single machine with multiple integrated functions has the ability to provide the user or consumer with all of the content that was once only available through \old\ media. This is the key feature of transmedia. In addition, the user can actively participate in..