Beyond the Jumbotron - Bok av James Giglio - Häftad
Transforming the Fan Experience Using Immersive Technology How leading sports teams and brands are rethinking how they engage with fansYou know the feeling. You get to the ballpark, the stadium, the arena. The game, the show is about to begin. Excitement is in the air, along with the smell of popcorn and peanuts, the sound of yard barkers hawking their wares. Inside, you see the field, the floor, and surrounding it, endless billboards and maybe a new Jumbotron. For years, the experience was one-way...
