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Emerging Technologies in Sport Implications for Sport Management

Sport Psychology The Basics

Sport and Crime Towards a Critical Criminology of Sport

Sport and Architecture

Sport Broadcasting for Managers

Pure Sport Sport Psychology in Action

Sport Ethics and Leadership

Critical Geographies of Sport Space Power and Sport in Global Perspective

Complex Sport Analytics

Strategic Management in Sport

Sport Sponsorship Insights

Sport Branding Insights

Sport Culture and Society An introduction

Sport Culture and Society An introduction

What can sport do to produce social change in our world today? It is impossible to fully understand contemporary society and culture without acknowledging the importance of sport. Sport is part of our social and cultural fabric possessing a commercial power that makes it a potent force in the world for good and for bad. It has helped to start wars and promote international reconciliation and governments around the world commit public resources to sport. Sport matters but how should you make sense of what is going on in the world of sport today? Now in a fully revised updated and expanded third edition this critical challenging and comprehensive textbook introduces the study of sport culture and society. International in scope it challenges us to reactivate an audacious spirit of activism through sport. Full of contemporary examples it places sport at the heart of the analysis and introduces the reader to every core topic and emerging area in the study of sport and society including: the history and politics of sport; sport gender and sexuality; sport disability and advocacy; sport race and racism; sport violence and crime; sport and health; sport globalisation and democracy; sport media and cultural relations; sport and the environment; sporting cities and mega-events; sport poverty and development. Each chapter includes a wealth of useful features including Sport in Focus case studies chapter summaries guides to further reading revision questions practical projects definitions of key concepts and weblinks. Additional teaching and learning resources – including a testbank resource list and glossary – are available on a companion website. Sport Culture and Society is the most broad-ranging in-depth and thoughtful introduction to the sociocultural analysis of sport currently available and sets a new agenda for the discipline. It is essential reading for all students with an interest in sport. | Sport Culture and Society An introduction

GBP 48.99
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Global Sport Leadership

Contemporary Sport Marketing Global perspectives

Sport Governance Insights

Sport and Spirituality

Strategic Sport Marketing

Strategic Sport Marketing

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets consumer behaviour marketing strategies and best practices in sport marketing in a clear comprehensive and engaging way. Built on a foundation of strategic decision-making it offers a truly diverse set of case studies ‘sportviews’ and examples from national and international sports and events including Australian Rules (AFL) football European soccer Russian hockey Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management as well as being a useful resource for all practitioners engaged in the marketing promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book including slides class outlines and reflective questions and answers for each chapter.

GBP 44.99
1