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Marketing Graffiti The Writing on the Wall

Marketing Graffiti The Writing on the Wall

Radical and unique in its approach and presentation Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle the subject as a business function – i. e. how to do marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products businesses technologies information services ads packaging and branding Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new updated or expanded sections on market exclusion the role of the consumer in innovation space and place pricing consumer communities collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references guides to further reading teaching slides and test bank questions | Marketing Graffiti The Writing on the Wall

GBP 38.99
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Critical Perspectives on Teaching in Prison Students and Instructors on Pedagogy Behind the Wall

On Freud’s “The Uncanny”

Epicurus on the Self

The American System Speeches on the Tariff Question and on Internal Improvements

The War on Drugs in the Americas

Leadership on the China Coast

Psychoanalysis on the Verge of Language Clinical Cases on the Edge

Psychoanalysis on the Verge of Language Clinical Cases on the Edge

This book examines the importance of language and writing in psychoanalytic theory and practice offering an understanding of how language works can give a deeper insight into the psyche both in clinical practice and everyday life. Bringing together psychoanalytic insights that hinge on the language of difficult cases this collection also includes contributions dedicated to meta-study of psychoanalytic writing. The first chapter shows how music includes tonal regions that deploy existing rules and syntax alongside atonal ones dominated by caesuras pauses and tensions. The second chapter discusses the malignant ambiguity of revealing and concealing typical of incestuous situations pinpointing how the ambiguous language of incest deceives by means of the truth . The third chapter brings in Virginia Woolf’s character Orlando in order to illustrate two types of gender crossing. Distinctions defined by the linguist Roman Jakobson help in the fourth chapter to offer an integrative description of obsessive-compulsive phenomenon as an interaction between metaphoric and metonymic dimensions as well as with a third psychotic dimension. The fifth chapter focuses on what is called the screen confessions typical of the perpetrator’s language. George Orwell’s newspeak is used here to decipher the specific means by which the perpetrator turns his or her inner witness into a blind one. The final chapter uses Roland Barthes’ concepts of studium and punctum to discuss the limits of psychoanalytic writing. As a whole this book sets the psychoanalytic importance of language in a wider understanding of how language helps to shape and even create internal as well as the external world. Drawing on insights from psychoanalytic theory and practice as well as from linguistics and cultural theory this book will be invaluable for psychoanalysts psychoanalytic psychotherapists and bibliotherapists as well as anyone interested in how language forms our reality. | Psychoanalysis on the Verge of Language Clinical Cases on the Edge

GBP 27.99
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Real Animals on the Stage

The Implementation of the Paris Agreement on Climate Change

The Implementation of the Paris Agreement on Climate Change

In December 2015 196 parties to the United Nations Framework Convention on Climate Change (UNFCCC) adopted the Paris Agreement seen as a decisive landmark for global action to stop human- induced climate change. The Paris Agreement will replace the 1997 Kyoto Protocol which expires in 2020 and it creates legally binding obligations on the parties based on their own bottom-up voluntary commitments to implement Nationally Determined Contributions (NDCs). The codification of the climate change regime has advanced well but the implementation of it remains uncertain. This book focuses on the implementation prospects of the Agreement which is a challenge for all and will require a fully comprehensive burden- sharing framework. Parties need to meet their own NDCs but also to finance and transfer technology to others who do not have enough. How equity- based and facilitative the process will be is of crucial importance. The volume examines a broad range of issues including the lessons that can be learnt from the implementation of previous environmental legal regimes climate policies at national and sub-national levels and whether the implementation mechanisms in the Paris Agreement are likely to be sufficient. Written by leading experts and practitioners the book diagnoses the gaps and lays the ground for future exploration of implementation options. This collection will be of interest to policy-makers academics practitioners students and researchers focusing on climate change governance. | The Implementation of the Paris Agreement on Climate Change

GBP 39.99
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The Law of the Mother An Essay on the Sexual Sinthome

Bricks in the Wall The Politics of Housing in Europe

Bricks in the Wall The Politics of Housing in Europe

This volume provides a comprehensive analysis of how politics shape housing markets and vice-versa. It demonstrates how housing impacts a variety of social and political phenomenon including populist politics generational divides wealth inequality monetary policy and the welfare state. Housing and housing markets have important implications for economic stability public policy domestic politics and wealth inequality in Europe and beyond. Yet despite its importance housing has received relatively little attention in comparative politics scholarship. The contributions within this volume push the scholarship of housing into fresh innovative directions. The chapters focus on housing’s contribution to wealth inequality how housing constrains governments’ policy choices in welfare state reform and how it can strengthen governments’ hands in financial regulation. Other contributions reveal the impact of housing on central bankers’ motivations for implementing monetary expansion highlight the generational divide in gaining access to home-ownership demonstrate how housing-driven wealth inequality steers voters political preferences towards right-wing populism and explain how housing gradually shifted from being a social right to an object of investment in Europe even within its most egalitarian states. These contributions cover a diversity of cases in Western and Eastern Europe and theoretical paradigms that will appeal to scholars and policy makers alike. The chapters in this book were originally published as a special issue of West European Politics. | Bricks in the Wall The Politics of Housing in Europe

GBP 38.99
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Cyberactivism on the Participatory Web

Reflections on the Modern and the Global

Reflections on the Modern and the Global

Over the past five hundred years historians and other social scientists have perceived an extraordinary occurance: the transition from the Middle Ages via the Renaissance to modernity. Equally remarkable has been the transition taking place in the last fifty years from modernity to globalization a period marked by increasing interdependency and interconnectivity as evidenced by events such as the advent of the computer. Bruce Mazlish argues that in order to understand ourselves in the world today we need to know more about the nature of both concepts. Mazlish discusses the transition in terms of reflections. Rather than adding to the enormous amount of archival research that already exists he instead examines slices of modernity the way of seeing the sense of self for example as if under a microscope. He sees modernity as strongly marked by its insistence on freedom of political and religious thought and the rights of man (later expanded to include women). Such changes did not happen all at once but as a gradual development. While some prefer to contemplate the transition from the modern to the global as a continuous seamless development Mazlish argues that post-WWII developments are best understood in terms of a break or a rupture. Illustrating that the process was further accelerated by the computer revolution and the launching of artificial satellites Mazlish places the events of 1989 in the framework of globalization. He concludes by inquiring further into the significance of the transition from modernity to globalization and its impact upon thought and identity. | Reflections on the Modern and the Global

GBP 42.99
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Leading on Inclusion The Role of the SENCO

The Hobbled Giant Essays On The World Bank

The Environmental Apocalypse Interdisciplinary Reflections on the Climate Crisis

The Newman Lectures on Thermodynamics

Key Thinkers on the Environment

The Sámi Narrative Tradition Cosmopolitans on the Arctic Tundra

Lectures on the Moral Government of God

Jazz on the Line Improvisation in Practice

Progressive Violence Theorizing the War on Terror

The March on Rome Violence and the Rise of Italian Fascism

Statistical Inference Based on the likelihood