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Machine Learning for Managers

Machine Learning for Managers

Machine learning can help managers make better predictions automate complex tasks and improve business operations. Managers who are familiar with machine learning are better placed to navigate the increasingly digital world we live in. There is a view that machine learning is a highly technical subject that can only be understood by specialists. However many of the ideas that underpin machine learning are straightforward and accessible to anyone with a bit of curiosity. This book is for managers who want to understand what machine learning is about but who lack a technical background in computer science statistics or math. The book describes in plain language what machine learning is and how it works. In addition it explains how to manage machine learning projects within an organization. This book should appeal to anyone that wants to learn more about using machine learning to drive value in real-world organizations. | Machine Learning for Managers

GBP 29.99
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The Cooperative Extension Service A National Assessment

The Cooperative Extension Service A National Assessment

The Cooperative Extension Service a publicly supported educational agency is continually struggling to define its proper function and purpose in our changing society. Should its mission be broadly based or narrowly focused? Should staff members be generalists or specialists? Should its clients be primarily rural or urban farm or nonfarm? What role should Extension play in the information networks of the twenty-first century? Professors Warner and Christenson take a broad look at these and other questions concerning where the Extension Service has been how well it is doing and where it ought to go. Theirs is first the only comprehensive national survey that looks at the total Extension organization rather than at just one program area. Second it expresses the viewpoint of Extension clients and the public rather than that of the organization's staff; and third it combines outside survey information with data recorded in the Extension Management Information System (EMIS) and other routine agency reports. The authors evaluate among other things the extent of public awareness of the agency and its four major program areas (agriculture home economics 4-H and community development) determine the users and nonusers of the programs and the accessibility of programs to the general population identify the level of satisfaction with existing programs and outline priorities and policy issues for the future. | The Cooperative Extension Service A National Assessment

GBP 39.99
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Machine Learning in Translation

Machine Learning in Translation

Machine Learning in Translation introduces machine learning (ML) theories and technologies that are most relevant to translation processes approaching the topic from a human perspective and emphasizing that ML and ML-driven technologies are tools for humans. Providing an exploration of the common ground between human and machine learning and of the nature of translation that leverages this new dimension this book helps linguists translators and localizers better find their added value in a ML-driven translation environment. Part One explores how humans and machines approach the problem of translation in their own particular ways in terms of word embeddings chunking of larger meaning units and prediction in translation based upon the broader context. Part Two introduces key tasks including machine translation translation quality assessment and quality estimation and other Natural Language Processing (NLP) tasks in translation. Part Three focuses on the role of data in both human and machine learning processes. It proposes that a translator’s unique value lies in the capability to create manage and leverage language data in different ML tasks in the translation process. It outlines new knowledge and skills that need to be incorporated into traditional translation education in the machine learning era. The book concludes with a discussion of human-centered machine learning in translation stressing the need to empower translators with ML knowledge through communication with ML users developers and programmers and with opportunities for continuous learning. This accessible guide is designed for current and future users of ML technologies in localization workflows including students on courses in translation and localization language technology and related areas. It supports the professional development of translation practitioners so that they can fully utilize ML technologies and design their own human-centered ML-driven translation workflows and NLP tasks.

GBP 34.99
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Privatization and the Crisis of Agricultural Extension: The Case of Pakistan The Case of Pakistan

Privatization and the Crisis of Agricultural Extension: The Case of Pakistan The Case of Pakistan

This title was first published in 2003. The public sector plays a dominant international role in the provision of agricultural extension and services. This role has been the subject of much debate. Some argue for extension's privatization claiming that a market driven system provides the most rational and efficient means of information delivery. Based on extensive empirical research from the Punjab (Pakistan) this volume examines the comparative effectiveness of public and private extension services from the perspective of farmers. It also focuses on information from extension agents about their respective organizations and work environments. In so doing the book expands and elaborates on the practical considerations of privatization and information delivery. It then broadens out into a discussion of alternative means of extension delivery focusing on participatory approaches education theory and pluralism. | Privatization and the Crisis of Agricultural Extension: The Case of Pakistan The Case of Pakistan

GBP 28.99
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Machine Learning and Music Generation

Machine Learning and Music Generation

Computational approaches to music composition and style imitation have engaged musicians music scholars and computer scientists since the early days of computing. Music generation research has generally employed one of two strategies: knowledge-based methods that model style through explicitly formalized rules and data mining methods that apply machine learning to induce statistical models of musical style. The five chapters in this book illustrate the range of tasks and design choices in current music generation research applying machine learning techniques and highlighting recurring research issues such as training data music representation candidate generation and evaluation. The contributions focus on different aspects of modeling and generating music including melody chord sequences ornamentation and dynamics. Models are induced from audio data or symbolic data. This book was originally published as a special issue of the Journal of Mathematics and Music. | Machine Learning and Music Generation

GBP 39.99
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A First Course in Machine Learning

A First Course in Machine Learning

A First Course in Machine Learning by Simon Rogers and Mark Girolami is the best introductory book for ML currently available. It combines rigor and precision with accessibility starts from a detailed explanation of the basic foundations of Bayesian analysis in the simplest of settings and goes all the way to the frontiers of the subject such as infinite mixture models GPs and MCMC. —Devdatt Dubhashi Professor Department of Computer Science and Engineering Chalmers University Sweden This textbook manages to be easier to read than other comparable books in the subject while retaining all the rigorous treatment needed. The new chapters put it at the forefront of the field by covering topics that have become mainstream in machine learning over the last decade. —Daniel Barbara George Mason University Fairfax Virginia USA The new edition of A First Course in Machine Learning by Rogers and Girolami is an excellent introduction to the use of statistical methods in machine learning. The book introduces concepts such as mathematical modeling inference and prediction providing ‘just in time’ the essential background on linear algebra calculus and probability theory that the reader needs to understand these concepts. —Daniel Ortiz-Arroyo Associate Professor Aalborg University Esbjerg Denmark I was impressed by how closely the material aligns with the needs of an introductory course on machine learning which is its greatest strength…Overall this is a pragmatic and helpful book which is well-aligned to the needs of an introductory course and one that I will be looking at for my own students in coming months. —David Clifton University of Oxford UK The first edition of this book was already an excellent introductory text on machine learning for an advanced undergraduate or taught masters level course or indeed for anybody who wants to learn about an interesting and important field of computer science. The additional chapters of advanced material on Gaussian process MCMC and mixture modeling provide an ideal basis for practical projects without disturbing the very clear and readable exposition of the basics contained in the first part of the book. —Gavin Cawley Senior Lecturer School of Computing Sciences University of East Anglia UK This book could be used for junior/senior undergraduate students or first-year graduate students as well as individuals who want to explore the field of machine learning…The book introduces not only the concepts but the underlying ideas on algorithm implementation from a critical thinking perspective. —Guangzhi Qu Oakland University Rochester Michigan USA

GBP 39.99
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Machine Learning Architecture in the age of Artificial Intelligence

Machine Learning Architecture in the age of Artificial Intelligence

‘The advent of machine learning-based AI systems demands that our industry does not just share toys but builds a new sandbox in which to play with them. ’ - Phil Bernstein The profession is changing. A new era is rapidly approaching when computers will not merely be instruments for data creation manipulation and management but empowered by artificial intelligence they will become agents of design themselves. Architects need a strategy for facing the opportunities and threats of these emergent capabilities or risk being left behind. Architecture’s best-known technologist Phil Bernstein provides that strategy. Divided into three key sections – Process Relationships and Results – Machine Learning lays out an approach for anticipating understanding and managing a world in which computers often augment but may well also supplant knowledge workers like architects. Armed with this insight practices can take full advantage of the new technologies to future-proof their business. Features chapters on: Professionalism Tools and technologies Laws policy and risk Delivery means and methods Creating consuming and curating data Value propositions and business models. | Machine Learning Architecture in the age of Artificial Intelligence

GBP 37.00
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The Humanitarian Machine Reflections from Practice

The Humanitarian Machine Reflections from Practice

As the world reels from the impact of a global pandemic and increasing intensity of climate-caused hazards the humanitarian sector has never been more relevant. But providing aid to those affected by disasters and crises is more complex than ever. In The Humanitarian Machine aid workers reflect on their own experiences of working in crisis. As they write about their work and the ways in which they each approach the challenges of helping people they comment on some of the most vexing issues facing the humanitarian sector. Each speaks from their own perspective asking tough questions sharing thoughtful reflections about their ongoing work and unpacking what it really means to be a humanitarian worker. The stories they tell whether recounting a specific experience or reflecting on years of practice reveal the dilemmas they face and demystify the overly romanticized aura that sometimes surrounds humanitarian practice. Complementing the candid accounts that humanitarian leaders contribute in this book the editors examine how their stories perceptions and understandings align with similar conversations that take place in other settings. Viewed together in this way the insights and reflections provided in this book will be invaluable for humanitarian practitioners students and researchers alike. | The Humanitarian Machine Reflections from Practice

GBP 32.99
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Modeling and Control of AC Machine using MATLAB /SIMULINK

Modeling and Control of AC Machine using MATLAB /SIMULINK

This book introduces electrical machine modeling and control for electrical engineering and science to graduate undergraduate students as well as researchers who are working on modeling and control of electrical machines. It targets electrical engineering students who have no time to derive mathematical equations for electrical machines in particular induction machine (IM) and doubly fed induction machines (DFIM). The main focus is on the application of field oriented control technique to induction motor (IM) and doubly fed induction motor (DFIM) in details and since the induction motors have many drawback using this technique therefore the application of a nonlinear control technique (feedback linearization) is applied to a reduced order model of DFIM to enhance the performance of doubly fed induction motor. FeaturesServes as text book for electrical motor modeling simulation and control; especially modeling of induction motor and doubly fed induction motor using different frame of references. Vector control (field oriented control) is given in more detailed and is applied to induction motor. A nonlinear controller is applied to a reduced model of an doubly induction motor associated with a linear observer to estimate the unmeasured load torque which is used to enhance the performance of the vector control to doubly fed induction motor. Access to the full MATLAB/SIMULINK blocks for simulation and control. | Modeling and Control of AC Machine using MATLAB®/SIMULINK

GBP 18.99
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Computer A History of the Information Machine

Computer A History of the Information Machine

Computer: A History of the Information Machine traces the history of the computer and its unlimited information-processing potential. Comprehensive and accessibly written this fully updated fourth edition adds new chapters on the globalization of information technology the rise of social media fake news and the gig economy and the regulatory frameworks being put in place to tame the ubiquitous computer. Computer is an insightful look at the pace of technological advancement and the seamless way computers are integrated into the modern world. The authors examine the history of the computer including the first steps taken by Charles Babbage in the nineteenth century and how wartime needs and the development of electronics led to the giant ENIAC the first electronic computer. For a generation IBM dominated the computer industry. In the 1980s the desktop PC liberated people from room-sized mainframe computers. Next laptops and smartphones made computers available to half of the world’s population leading to the rise of Google and Facebook and powerful apps that changed the way we work consume learn and socialize. The volume is an essential resource for scholars and those studying computer history technology history and information and society as well as a range of courses in the fields of computer science communications sociology and management. | Computer A History of the Information Machine

GBP 32.99
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Regional Innovation Potential: The Case of the U.S. Machine Tool Industry

Regional Innovation Potential: The Case of the U.S. Machine Tool Industry

This title was first published in 2000: Steven Nivin analyzes a process vital to economic development - technological change. He furthers understanding of the processes driving innovation so that we may gain a deeper insight into the development of economies. Specifically the study explores the concept of innovation potential and the factors that result in variations in innovation potential across metropolitan areas using the US machine tool industry as a case study. To provide a comparison the same models are also estimated for the semiconductor industry. The findings indicate that urbanisation economies localization economies human capital universities and invention-derived knowledge are significant factors. The study assesses the contributions of three different skill levels of human capital; college-educated graduate degree and locally produced PhD’s in mechanical and electrical engineering. Only the graduate and PhD degree measures are found to be significant indicating the importance of having a highly skilled pool of labour within the region. The influences of the factors appear to be similar across industries with some slight differences. The transfer of knowledge through patents is also studied. It is found that the transmission of this knowledge is slower between different industries relative to the transmission within the same industry. | Regional Innovation Potential: The Case of the U. S. Machine Tool Industry

GBP 21.99
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Analysing English-Arabic Machine Translation Google Translate Microsoft Translator and Sakhr

Analysing English-Arabic Machine Translation Google Translate Microsoft Translator and Sakhr

Machine Translation (MT) has become widely used throughout the world as a medium of communication between those who live in different countries and speak different languages. However translation between distant languages constitutes a challenge for machines. Therefore translation evaluation is poised to play a significant role in the process of designing and developing effective MT systems. This book evaluates three prominent MT systems including Google Translate Microsoft Translator and Sakhr each of which provides translation between English and Arabic. In the book Almahasees scrutinizes the capacity of the three systems in dealing with translation between English and Arabic in a large corpus taken from various domains including the United Nation (UN) the World Health Organization (WHO) the Arab League Petra News Agency reports and two literary texts: The Old Man and the Sea and The Prophet. The evaluation covers holistic analysis to assess the output of the three systems in terms of Translation Automation User Society (TAUS) adequacy and fluency scales. The text also looks at error analysis to evaluate the systems’ output in terms of orthography lexis grammar and semantics at the entire-text level and in terms of lexis grammar and semantics at the collocation level. The research findings contained within this volume provide important feedback about the capabilities of the three MT systems with respect to EnglishArabic translation and paves the way for further research on such an important topic. This book will be of interest to scholars and students of translation studies and translation technology. | Analysing English-Arabic Machine Translation Google Translate Microsoft Translator and Sakhr

GBP 38.99
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Encyclopedia of Microcomputers Volume 6 - Electronic Dictionaries in Machine Translation to Evaluation of Software: Microsoft Word Version 4.0

Encyclopedia of Microcomputers Volume 6 - Electronic Dictionaries in Machine Translation to Evaluation of Software: Microsoft Word Version 4.0

The Encyclopedia of Microcomputers serves as the ideal companion reference to the popular Encyclopedia of Computer Science and Technology. Now in its 10th year of publication this timely reference work details the broad spectrum of microcomputer technology including microcomputer history; explains and illustrates the use of microcomputers throughout academe business government and society in general; and assesses the future impact of this rapidly changing technology. | Encyclopedia of Microcomputers Volume 6 - Electronic Dictionaries in Machine Translation to Evaluation of Software: Microsoft Word Version 4. 0

GBP 39.99
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The Industrialization of Intelligence Mind and Machine in the Modern Age

The Industrialization of Intelligence Mind and Machine in the Modern Age

Originally published in 1989 The Industrialization of Intelligence is a spirited blend of the principles of social science and computer technology. Critically praised in the United States and England by leading lights both literary and technological it develops an original and provocative model of the interplay between computer systems and social systems. Noah Kennedy has composed a compelling story from key episodes in the development of the computer and coupled it with a probing analysis of the true role of automation in modem society. The result firmly plants computer technology in the soil of western culture and denies the shrill claims that the information age represents a sudden break with the historical past. He starts with biographical vignettes from the lives of five pivotal thinkers weaving their crucial insights into the larger fabric of contemporary and future society. He then gives a provocative forecast of the role of artificial intelligence in future society and examines the probable impact of new computer technologies on employment and on the relationships between nations. The result is a reasoned understanding of our imminent future through a thoughtful analysis of our historical past. | The Industrialization of Intelligence Mind and Machine in the Modern Age

GBP 31.99
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The Rise of Metacreativity AI Aesthetics After Remix

The Rise of Metacreativity AI Aesthetics After Remix

This book brings together history and theory in art and media to examine the effects of artificial intelligence and machine learning in culture and reflects on the implications of delegating parts of the creative process to AI. In order to understand the complexity of authorship and originality in relation to creativity in contemporary times Navas combines historical and theoretical premises from different areas of research in the arts humanities and social sciences to provide a rich historical and theoretical context that critically reflects on and questions the implications of artificial intelligence and machine learning as an integral part of creative production. As part of this the book considers how much of postproduction and remix aesthetics in art and media preceded the current rise of metacreativity in relation to artificial intelligence and machine learning and explores contemporary questions on aesthetics. The book also provides a thorough evaluation of the creative application of systematic approaches to art and media production and how this in effect percolates across disciplines including art design communication as well as other fields in the humanities and social sciences. An essential read for students and scholars interested in understanding the increasing role of AI and machine learning in contemporary art and media and their wider role in creative production across culture and society. | The Rise of Metacreativity AI Aesthetics After Remix

GBP 34.99
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The Philosophy of Mathematics and Natural Laws Another Copernican Revolution

The Philosophy of Mathematics and Natural Laws Another Copernican Revolution

First published in 1997 this title is a sequel to Dr Noel Curran's first book The Logical Universe: The Real Universe (published by Ashgate under the Avebury imprint 1994). The philosophy of mathematics in this book is based on ideas of Sir William Rowan Hamilton on the ordinal character of numbers the real numbers the measure numbers scalar numbers and the extension to vectors. The final extension is to Hamilton’s quaternions. This algebra is interpreted as the mathematics of spin. This led to a a new theory of time and space which is Euclidian. The motion of spin is absolute no frame of reference is required. If time is assumed to have a beginning it would be asymmetric with an arrow. This concept is applied to the laws of nature which are symmetrical. This is another Copernican Revolution in three aspects: absolute time is restored time has an arrow - is asymmetric and thirdly the theory is based on the motion of spin which is absolute and more fundamental than the motion of translation. This opens the way to the final unification of physics. | The Philosophy of Mathematics and Natural Laws Another Copernican Revolution

GBP 31.99
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AI for Physics

AI for Physics

Written in accessible language without mathematical formulas this short book provides an overview of the wide and varied applications of artificial intelligence (AI) across the spectrum of physical sciences. Focusing in particular on AI's ability to extract patterns from data known as machine learning (ML) the book includes a chapter on important machine learning algorithms and their respective applications in physics. It then explores the use of ML across a number of important sub-fields in more detail ranging from particle molecular and condensed matter physics to astrophysics cosmology and the theory of everything. The book covers such applications as the search for new particles and the detection of gravitational waves from the merging of black holes and concludes by discussing what the future may hold. | AI for Physics

GBP 22.99
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Basics of CNC Programming

Basics of CNC Programming

Before the introduction of automatic machines and automation industrial manufacturing of machines and their parts for the key industries were made though manually operated machines. Due to this manufacturers could not make complex profiles or shapes with high accuracy. As a result the production rate tended to be slow production costs were very high rejection rates were high and manufacturers often could not complete tasks on time. Industry was boosted by the introduction of the semi-automatic manufacturing machine known as the NC machine which was introduced in the 1950��s at the Massachusetts Institute of Technology in the USA. After these NC machine started to be used typical profiles and complex shapes could get produced more readily which in turn lead to an improved production rate with higher accuracy. Thereafter in the 1970��s an even larger revolutionary change was introduced to manufacturing namely the use of the CNC machine (Computer Numerical Control). Since then CNC has become the dominant production method in most manufacturing industries including automotive aviation defence oil and gas medical electronics industry and the optical industry. Basics of CNC Programming describes how to design CNC programs and what cutting parameters are required to make a good manufacturing program. The authors explain about cutting parameters in CNC machines such as cutting feed depth of cut rpm cutting speed etc. and they also explain the G codes and M codes which are common to CNC. The skill-set of CNC program writing is covered as well as how to cut material during different operations like straight turning step turning taper turning drilling chamfering radius profile profile turning etc. In so doing the authors cover the level of CNC programming from basic to industrial format. Drawings and CNC programs to practice on are also included for the reader.

GBP 38.99
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Gendered Capitalism Sewing Machines and Multinational Business in Spain and Mexico 1850-1940

Gendered Capitalism Sewing Machines and Multinational Business in Spain and Mexico 1850-1940

Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico 1850–1940 is a history of the gendered corporation a study that examines how ideas and ideals about domesticity and the cultures of sewing and embroidery being gender-specific shaped the US-headquartered Singer Sewing Machine Company’s operations around the world. In contrast to production-driven and culture-neutral analyses of the multinational enterprise this book focuses on both the supply and the demand side to argue that consumers and the cultural worlds of those—mainly women—using the sewing machine for personal purposes or for the market shaped corporate organization. This book is a global history of Singer but it also focuses on the cases of Spain and Mexico to highlight nations where the sewing machine multinational never established manufacturing operations. Casa Singer was a mostly profitable and a long-term selling and marketing operation in both countries. Gendered Capitalism demonstrates that local Spanish and Mexican agents both men and women developed and expanded Singer’s selling system to the extent that the multinational company was seen as domestic both in the location sense and because of its focus on the private sphere of the home. By bringing the cases of Spain and Mexico and the cultural everyday realm of practices related to sewing and embroidery that the sewing machine was part of to the center of the study of international business Gendered Capitalism further reveals the layers of complexities and multitudes that conform the history of global capitalism. This book will be of interest to readers and scholars in the fields of business history economic cultural history management studies international business women’s history gender studies and the history of technology. | Gendered Capitalism Sewing Machines and Multinational Business in Spain and Mexico 1850-1940

GBP 35.99
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Big Picture RSHE Ready-Made Analogies and Practical Activities for Relationships Sex and Health Education in the Primary Classroom

Big Picture RSHE Ready-Made Analogies and Practical Activities for Relationships Sex and Health Education in the Primary Classroom

How are families like trees? How are children like caterpillars? Containing age-appropriate analogies for key Relationships Sex and Health Education topics this book provides carefully constructed memorable metaphors for teaching some of the trickiest concepts around relationships and sexual development. Each toolkit opens with a story that draws comparisons between a common childhood experience and a conceptual RSHE topic. Learners are supported in breaking down the analogy comparing each part of the familiar story to a new concept. Knowledge is deepened with matching games extension activities and teaching tips. The book includes: Ready-made toolkits for the classroom Printable activities to engage learners Cross-curricular extension activities within each toolkit to support and enhance lesson plans Clear teaching notes with advice for inclusive and accessible delivery that considers learners’ lived experiences Crafted by RSHE experts this off-the-shelf resource offers RSHE teachers PSHE departments and other educators a thread of consistency across curricula to deliver a seamless learning experience in Key Stage Two and beyond. These skillfully crafted and age-appropriate metaphors are the perfect way to neutralise awkwardness engage cross-curricular thinking and make learning stick. | Big Picture RSHE Ready-Made Analogies and Practical Activities for Relationships Sex and Health Education in the Primary Classroom

GBP 29.99
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Technical Change Human Capital and Spillovers in United States Agriculture 1949-1985

Technical Change Human Capital and Spillovers in United States Agriculture 1949-1985

First published in 1995. Based on a detailed adjustment for the quality of inputs and outputs this study develops state-level measures for total factor productivity growth in US agriculture which are used to determine (i) the presence and determinants of convergence across states; (ii) the contribution of individual factors of production to productivity growth; (iii) the importance of spillovers across states; (iv) the economic effects of returns to and factor biases of research and extension. This title will be of great interest to students of economics and agriculture. | Technical Change Human Capital and Spillovers in United States Agriculture 1949-1985

GBP 29.99
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Prospects for Sustainable Development in the Chinese Countryside The Political Economy of Chinese Ecological Agriculture

Prospects for Sustainable Development in the Chinese Countryside The Political Economy of Chinese Ecological Agriculture

This title was first published in 2000: An examination of the potential for Chinese ecological agriculture providing a basis for sustainable development in the Chinese countryside. Richard Sanders involves primary research in seven villages and four countries in China that have adopted ecological agriculture. He examines the concept of sustainable development generally and analyses China’s political-economic policies towards the countryside since 1949 the impacts on the environment and the state of China’s environmental protection. The study addresses three main questions: 1. Is Chinese ecological agriculture worth adopting - specifically does CEA promise a form of sustainable rural development? 2. To the extent that it does what are the social political and economic conditions in the Chinese countryside which most favour its extension? 3. To the extent that these conditions are restrictive what can the Chinese authorities do to make them less so and thus encourage its extension? The study concludes that the CEA despite certain difficulties and problems holds out the prospect of a more sustainable future for the rural economy than more usual forms of activity in the Chinese countryside. It finds that the conditions for adopting CEA are restrictive and that while the Chinese government is in favour of extending CEA it must reconsider questions of land management and ownership and assess long-term needs. | Prospects for Sustainable Development in the Chinese Countryside The Political Economy of Chinese Ecological Agriculture

GBP 36.99
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Towards Industrial Democracy Europe Japan and the United States

Towards Industrial Democracy Europe Japan and the United States

This study first published in 1979 analysed the international trend towards industrial democracy in the industrial relations practices in Europe Japan and the United States. The development of industrial democracy was occurring through the establishment of employee and union participation on boards of directors and at the shop floor level in the extension of the role and power of works councils. In other countries the main development was through collective bargaining methods on labor-management relations and management decision-making. The authors examine various countries and explore any highlights lessons and ideas that might be transferable from one political and social context to another. | Towards Industrial Democracy Europe Japan and the United States

GBP 31.99
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