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The Different Faces of Politics in the Visual and Performative Arts

The Different Faces of Politics in the Visual and Performative Arts

This book highlights the linkages between politics and governance and the arts. The essays in the volume show how visual and performative arts have challenged those in power – or conversely patronised by them – been used for propaganda to stir up national fervour and found themselves at the receiving end of political censure. They focus on the tension and symbiosis between the politician and the artist foregrounding how they have always tried to influence challenge and in some cases undermine one another. This volume will serve as an indispensable source for researchers and academics in political science the humanities and performing arts. | The Different Faces of Politics in the Visual and Performative Arts

GBP 130.00
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Integrated Advertising Promotion and Marketing Communicating in a Digital World

Integrated Advertising Promotion and Marketing Communicating in a Digital World

This book introduces the concepts perspectives and importance of integrated marketing communication (IMC). It presents the history of Indian advertising the strategic importance of IMC and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving Internet-driven social media–connected world the book covers all the important forms of communications used by business organizations touching upon key areas from marketing plans branding positioning and creative briefs to copywriting design. It takes the readers through the varied strands of IMC including advertising public relations direct marketing and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students scholars and marketing professionals as it covers a wide range of topics like communication strategies advertising marketing brand management media studies and public relations. | Integrated Advertising Promotion and Marketing Communicating in a Digital World

GBP 35.99
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Kautilya’s Arthashastra Strategic Cultural Roots of India’s Contemporary Statecraft

Kautilya’s Arthashastra Strategic Cultural Roots of India’s Contemporary Statecraft

This book studies India’s foreign policy through the lens of Kautilya’s Arthashastra an ancient Indian treatise on state and statecraft. It assesses the extent of influence of the foundational elements/core beliefs extrapolated from the Arthashastra on the nation’s international behaviour to understand the grand strategic preferences of independent India. The volume examines the basic realist and cultural underpinnings of statecraft such as Yogakshema (Political End Goal) Saptanga (Seven Elements of State) Sadgunyas (Six Measures of Foreign Policy) Rajdharma (Duty of a King) Rajamandala (Circle of kings) and Dharma (Order) mooted in the Arthashastra which have withstood the test of time and space. It evaluates the continuity of strategic cultural traits under the themes of nonalignment bilateral relations with China and Pakistan and nuclear policy. An important intervention in the study of India’s foreign policy the book will be useful for scholars and researchers of foreign policy defence policy international relations defence and strategic studies political science Indian political thought political philosophy classical literature and South Asian studies. | Kautilya’s Arthashastra Strategic Cultural Roots of India’s Contemporary Statecraft

GBP 130.00
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Gender and History Ireland 1852–1922

Gender and History Ireland 1852–1922

This book provides an overview of Irish gender history from the end of the Great Famine in 1852 until the foundation of the Irish Free State in 1922. It builds on the work that scholars of women’s history pioneered and brings together internationally regarded experts to offer a synthesis of the current historiography and existing debates within the field. The authors place emphasis on highlighting new and exciting sources methodologies and suggested areas for future research. They address a variety of critical themes such as the family reproduction and sexuality the medical and prison systems masculinities and femininities institutions charity the missions migration ‘elite women’ and the involvement of women in the Irish nationalist/revolutionary period. Envisioned to be both thematic and chronological the book provides insight into the comparative transnational and connected histories of Ireland India and the British empire. An important contribution to the study of Irish gender history the volume offers opportunities for students and researchers to learn from the methods and historiography of Irish studies. It will be useful for scholars and teachers of history gender studies colonialism post-colonialism European history Irish history Irish studies and political history. The Open Access version of this book available at www. taylorfrancis. com has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4. 0 license. | Gender and History Ireland 1852–1922

GBP 38.99
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Indo-Burma Frontier and the Making of the Chin Hills Empire and Resistance

Indo-Burma Frontier and the Making of the Chin Hills Empire and Resistance

This book examines the British colonial expansion in the so-called unadministered hill tracts of the Indo-Burma frontier and the change of colonial policy from non-intervention to intervention. The book begins with the end of the First Anglo-Burmese War (1824–26) which resulted in the British annexation of the North-Eastern Frontier of Bengal and the extension of its sway over the Arakan and Manipur frontiers and closes with the separation of Burma from India in 1937. The volume documents the resistance of the indigenous hill peoples to colonial penetration; administrative policies such as disarmament; subjugation of the local chiefs under a colonial legal framework and its impact; standardisation of ‘Chin’ as an ethnic category for the fragmented tribes and sub-tribes; and the creation and consolidation of the Chin Hills District as a political entity to provide an extensive account of British relations with the indigenous Chin/Zo community from 1824 to 1935. By situating these within the larger context of British imperial policy the book makes a critical analysis of the British approach towards the Indo-Burma frontier. With its coverage of key archival sources and literature this book will interest scholars and researchers in modern Indian history military history colonial history British history South Asian history and Southeast Asian history. | Indo-Burma Frontier and the Making of the Chin Hills Empire and Resistance

GBP 36.99
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Beyond Macaulay Education in India 1780–1860

Beyond Macaulay Education in India 1780–1860

Beyond Macaulay provides a radical and comprehensive history of Indian education in the early colonial era — from the establishment of the Calcutta Madrasa in 1780 until the end of the East India Company’s rule and the beginning of the administration by the crown in 1860. The book challenges the conventional theory that the British administration imposed English language and modern education on Indians. Based on rich archival evidence it critically explores data on 16 000 indigenous schools and shows that indigenous education was not oral informal and Brahmin-centric but written formal and egalitarian. The author highlights the educational policies of the colonial state and the way it actively opposed the introduction of modern education and privileged Brahmins. By including hitherto unused 41 Educational Minutes of Macaulay the volume examines his educational ideas and analyses why the colonial state closed down every school established by him. It also contrasts the educational ideas of the British elites and the Orientalists with dissenting Scottish voices. The book discusses post-Macaulayan educational policies and the Wood’s Despatch of 1854 as well as educational institutions during the revolt of 1857. It covers indigenous education in Sanskrit Persian Arabic and modern Indian vernaculars the impact of the colonial policies on these schools and traces the history of education in Bengal North India and Madras and Bombay Presidencies as also the role of caste and religion in society. This book will be of great interest to scholars and researchers of education history of education Indian history South Asian history colonial history sociology political history and political science. | Beyond Macaulay Education in India 1780–1860

GBP 38.99
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