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Total Speech: Blending Techniques in Speech and Language Therapy

Scope of Total Architecture

Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment

Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment. For the last twenty years the authors as marketing practitioners and educators have been deeply involved in the planning processes of many corporations. This book Marketing Planning in a Total Quality Environment is the product of what they've learned over the years from working with these diverse corporations and their executives. The authors provide readers with each step in the total quality planning process complete with check sheets and plan formats. After readers finish the book they can prepare a quality-driven marketing plan that will be used and followed throughout the year-instead of becoming a shelf item. This book is for you and the many other marketing professionals who are faced with one or more of these situations:You're doing a good job but you'd like to do even better. You're spending valuable time putting out fires. You lack time to do the things that need to be done. You're always having a hard time coordinating major marketing programs. You're faced with a major discrepancy between where you are and where you'd like to be; you've got a planning gap. You realize that you've got to offer your customers more quality if you're going to be competitive in the new market environment. You'd like to have a professional annual marketing plan-one that will be well received by management and will also keep you and your staff focused throughout the year. Because each step on how to develop a marketing plan is covered Marketing Planning in a Total Quality Environment is ideal for presidents of smaller firms marketing directors and planners product managers and planning specialists. The authors include a sample fact book which can be used to store and analyze data planning forms which help convert data into information and marketing plan formats which ensure that the plan will get used.

GBP 32.99
1

Total Sports Media Production Performance and Career Development

Total Sports Media Production Performance and Career Development

This thoroughly revised second edition of Total Sports Media (formerly Total Sportscasting) offers a complete guide to sports media across TV radio and digital broadcasting. Covering everything from practical skills to industry lingo this book guides readers through each aspect of the sportscasting process including performance and production techniques demo reel production and writing for sports media. Chapters feature interviews with successful sports media professionals who take you inside the real-world practices of the industry offering invaluable insights on how to carve out a career in the field and forge lasting relationships with team personnel. New to this edition are a discussion of changes in the industry as a result of the Covid-19 pandemic updated sections on career paths and professional development opportunities and an updated chapter on social media strategies for sportscasters. This book also delves into the unique issues facing women and minority sportscasters. Finally the authors look at the history of sports media and discuss the future of the industry. Total Sports Media is an essential resource for both students and instructors of sports media as well as for industry professionals interested in a wide-reaching look at this changing field. A companion website features additional resources for instructors and students including video and audio examples and links to additional resources. | Total Sports Media Production Performance and Career Development

GBP 56.99
1

Hannah Arendt and the Limits of Total Domination The Holocaust Plurality and Resistance

Hannah Arendt and the Limits of Total Domination The Holocaust Plurality and Resistance

Responding to the increasingly influential role of Hannah Arendt’s political philosophy in recent years Hannah Arendt and the Limits of Total Domination: The Holocaust Plurality and Resistance critically engages with Arendt’s understanding of totalitarianism. According to Arendt the main goal of totalitarianism was total domination; namely the virtual eradication of human legality morality individuality and plurality. This attempt in her view was most fully realized in the concentration camps which served as the major laboratories for the regime. While Arendt focused on the perpetrators’ logic and drive Michal Aharony examines the perspectives and experiences of the victims and their ability to resist such an experiment. The first book-length study to juxtapose Arendt’s concept of total domination with actual testimonies of Holocaust survivors this book calls for methodological pluralism and the integration of the voices and narratives of the actors in the construction of political concepts and theoretical systems. To achieve this Aharony engages with both well-known and non-canonical intellectuals and writers who survived Auschwitz and Buchenwald concentration camps. Additionally she analyzes the oral testimonies of survivors who are largely unknown drawing from interviews conducted in Israel and in the U. S. as well as from videotaped interviews from archives around the world. Revealing various manifestations of unarmed resistance in the camps this study demonstrates the persistence of morality and free agency even under the most extreme and de-humanizing conditions while cautiously suggesting that absolute domination is never as absolute as it claims or wishes to be. Scholars of political philosophy political science history and Holocaust studies will find this an original and compelling book. | Hannah Arendt and the Limits of Total Domination The Holocaust Plurality and Resistance

GBP 39.99
1

Multinational Enterprise Political Risk and Organisational Change From Total War to Cold War

Multinational Enterprise Political Risk and Organisational Change From Total War to Cold War

Hitherto the organization of international business has been studied mostly from a managerial point of view or by examining the relationship between firms and the economy. Yet the development of the modern multinational firm - the most important type of business organisation - has been strongly influenced by the conflicts that bedeviled the twentieth century. The volatile macroeconomic and political environments experienced by international business point to how important it is to study political risk. Consequently Multinational Enterprise Political Risk and Organisational Change: From Total War to Cold War breaks new ground: it argues that non-market elements and historical context are key to understanding the way international business has been organised. This edited volume offers an historical approach to analysing how multinational enterprise has developed over time and around the world through a series of well-crafted chapters on important topics in international economic and business history written by authorities in their respective fields of study and research. The study is based on the underlying premise that the coming of the two World Wars the devastating and long-term consequences of such total wars and the ideological challenge of the Cold War acted as a pivot points in shaping the nature and character of multinational firms. By examining such phenomena this study offers insights to anyone who has an interest in business economic or political history management and business studies or international relations. | Multinational Enterprise Political Risk and Organisational Change From Total War to Cold War

GBP 44.99
1

The Ideal of Total Environmental Control Knud Lönberg-Holm Buckminster Fuller and the SSA

Planning The Total Landscape A Guide To Intelligent Land Use

Foods Nutrition and Sports Performance An international Scientific Consensus organized by Mars Incorporated with International Olympic Comm

China's Grain Economy The Challenge of Feeding More Than a Billion

Fraternal Relations in Monasteries The Laboratory of Love

Teaching Writing A Systematic Approach

Western Germany From Defeat to Rearmament

Interest Groups and Lobbying Pursuing Political Interests in America

Early Reading and Writing The Foundations of Literacy

Passive Cooling of Buildings

Management Ideas

Technical Change Human Capital and Spillovers in United States Agriculture 1949-1985

Contributions of Four Accounting Pioneers Kohler Littleton May Paton: Digests of Periodical Writings

The Social Role of the Man of Knowledge

The Large Industrial Enterprise Some Spatial Perspectives

Managing Education The Purpose and Practice of Good Management in Schools

Equilibrium Credit Rationing