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The Routledge Guide to Teaching Translation and Interpreting Online

Culture Communication and Cyberspace Rethinking Technical Communication for International Online Environments

Culture Communication and Cyberspace Rethinking Technical Communication for International Online Environments

The increasingly global nature of the World Wide Web presents new challenges and opportunities for technical communicators who must develop content for clients or colleagues from other cultures and in other nations. As international online access grows technical communicators will encounter a range of challenges related to culture and communication in cyberspace. These challenges include how to design content and develop services for online distribution to a culturally diverse audience of users; how to address cultural and linguistic factors effectively when collaborating with international colleagues and clients via online media; and how to develop effective online teaching and training practices and materials for use in learning environments comprised of culturally diverse groups of students. The contributors to Culture Communication and Cyberspace examine these challenges through chapters that explore the different aspects of international online communication. The contributing authors use a range of methodologies to review a variety of topics related to culture and communication in cyberspace. In so doing the authors also examine how business trends such as international outsourcing content management and the use of open source software (OSS) are affecting and could change practices in the field of technical communication as related to online cross-cultural interactions. | Culture Communication and Cyberspace Rethinking Technical Communication for International Online Environments

GBP 51.99
1

Manual of Online Search Strategies Volumes I-III

Instruction Giving in Online Language Lessons A Multimodal (Inter)action Analysis

Instruction Giving in Online Language Lessons A Multimodal (Inter)action Analysis

This concise volume calls attention to the instruction-giving practices of language teachers in online environments in particular videoconferencing employing a Multimodal (Inter)action Analysis approach to explore the challenges affordances and pedagogical implications of teaching in these settings. The book examines the unique competences necessary for language teachers in multimodal synchronous online environments which require mediating a mix of modes including spoken language gaze gesture posture and textual elements. Satar and Wigham’s innovative approach draws on Sigrid Norris’s work on Multimodal (Inter)action Analysis to examine variance in practices combining in-depth micro-analytic analysis of mediation with a consideration of the modal density and complexity in the act of giving instructions. The volume shows how studying instruction giving can offer a better understanding of how online teachers mediate learning multimodally in electronic environments but also research-informed guidance for practical implementation in the classroom. This book is a valuable resource for scholars in applied linguistics language education and language learning and teaching as well as practicing online language teachers. Full-size versions of all Figures Extracts and Tables are available in colour at https://doi. org/10. 25405/data. ncl. 20315142 Chapter 6 of this book is available for free in PDF format as Open Access from the individual product page at www. routledge. com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4. 0 license. | Instruction Giving in Online Language Lessons A Multimodal (Inter)action Analysis

GBP 44.99
1

Real Estate Crowdfunding An Insider’s Guide to Investing Online

Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing

Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing

Now in its sixth edition the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans combining established approaches to marketing planning with the creative use of new digital models and digital tools. Written by two highly experienced digital marketing consultants the book shows you how to: Draw up an outline integrated digital marketing plan Evaluate and apply digital marketing principles and models Integrate online and offline communications Implement customer-driven digital marketing as part of digital transformation Reduce costly trial and error Measure and enhance your digital marketing Learn best practices for reaching and engaging your audiences using the key digital marketing platforms. This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics ethics and privacy Predictive Analytics Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage. Offering a highly structured and accessible guide to a critical and far-reaching subject Digital Marketing Excellence 6th edition provides a vital reference point for all digital marketing students and managers involved in digital marketing strategy and implementation. Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises. | Digital Marketing Excellence Planning Optimizing and Integrating Online Marketing

GBP 46.99
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Speaking with a Purpose

The Dark Side of Social Media A Consumer Psychology Perspective

The Natural Speaker

Speaking with a Purpose

Israeli Masculinity Sex Work and Consumerism Heteronormativity and Sexual Repertoires

Strategic Writing Multimedia Writing for Public Relations Advertising and More

Strategic Writing Multimedia Writing for Public Relations Advertising and More

This practical multidisciplinary text teaches high-quality public relations and media writing with clear concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly recipe approach to writing in public relations advertising sales and marketing and other business communication contexts illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing including diversity and inclusion this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources Strategic Writing offers instructors a complete ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations advertising and strategic communication writing particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses the instructor’s manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book’s PowerPoint slides to videos with voiceovers for online lectures. The book’s recipe-with-examples approach enhances student self-instruction particularly when combined with the companion website’s sample assignments and grading rubrics for every document. Visit the site at www. routledge. com/cw/marsh. | Strategic Writing Multimedia Writing for Public Relations Advertising and More

GBP 79.99
1

Evaluating Digital Sources in Journalism An Introduction to Digital Source Criticism

The Live-Streaming Handbook How to create live video for social media on your phone and desktop

The Live-Streaming Handbook How to create live video for social media on your phone and desktop

The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps you will be able to run your own TV station for your home or work. Peter Stewart an experienced TV and radio presenter producer and author now shares the training he’s given to professional broadcasters with you! From structuring and developing a show to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies articles research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs professionals and students working in journalism public relations marketing and digital media as well as general readers interested in live-streaming at home. | The Live-Streaming Handbook How to create live video for social media on your phone and desktop

GBP 44.99
1

No Plastic Sleeves The Complete Portfolio and Self-Promotion Guide

No Plastic Sleeves The Complete Portfolio and Self-Promotion Guide

A polished and professional portfolio—including both print pieces and an online presence—is more important than ever for photographers graphic designers and other creative professionals to make a great first impression and secure employment. This new third edition of No Plastic Sleeves has been thoroughly updated across all facets of portfolio production including increased coverage on self-promotion social media branding online promotion new and updated interviews case studies and more. Including hundreds of photos examples of successful design from both students and professionals and interviews with industry professionals this text will guide you through the complete process of conceptualizing designing developing branding and promoting all the interconnected aspects of your total portfolio package including teaching you how to: Objectively evaluate and edit your work Develop a distinguishing brand concept and identity Understand and apply effective design strategies including layout and sequencing Design a tailor-made portfolio book Develop a comprehensive online portfolio Develop printed promotional and professional materials Utilize social media and self-promotion strategies Alongside the acclaimed companion website www. noplasticsleeves. com— featuring additional portfolios resources tutorials and articles—Larry Volk and Danielle Currier offer an essential guide to portfolio design development and promotion. | No Plastic Sleeves The Complete Portfolio and Self-Promotion Guide

GBP 44.99
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Colourful Semantics A Resource for Developing Children’s Spoken and Written Language Skills

Colourful Semantics A Resource for Developing Children’s Spoken and Written Language Skills

*Purchasers of this book can access additional online resources at www. routledge. com/cw/speechmark* This comprehensive resource pack developed in conjunction with education staff draws on the principles of Alison Bryan’s original Colourful Semantics approach to provide professionals with an engaging dynamic way to support children’s language development. By coding sentences using colour symbols and signs this visual approach aims to: Teach understanding of question words Develop vocabulary and increase sentence complexity Increase range and complexity of verbs (children with delayed or disordered spoken language skills often overuse simple verbs such as do go or get) Improve children’s written language skills This practical resource consists of three parts: a printed book containing ready-made session plan ideas black and white vocabulary cards and worksheets; an online version using the current Colourful Semantics colour coding system and an online version using the colour coding system used by Speech and Language Therapists from NHS Forth Valley. This is an essential pack for teachers and professionals looking to work on language development with children aged four to nine. The flexible session plans can be used with individuals small groups and whole classes and can be easily adapted by Speech and Language Therapists teachers and other practitioners. | Colourful Semantics A Resource for Developing Children’s Spoken and Written Language Skills

GBP 59.99
1

Professional Feature Writing

Professional Feature Writing

Professional Feature Writing provides an essential introduction to the basics of news media feature writing and establishes a solid foundation for students and writers making feature writing their careers. This sixth edition offers a thorough and up-to-date look at newspapers magazines newsletters and online publications with emphasis on daily newspapers consumer magazines and online news. Special attention is paid to writing skills feature story types and the collegiate and professional writing life and the text is filled with practical guidance for writing a wide variety of features drawing on insights from both junior and experienced writers editors and publishers. Alongside a solid tour of forms and approaches to feature writing the author includes lists of tips observations guidelines sources and story ideas. New to this edition are: Three chapters covering interviewing and observation in features social media in feature writing and writing social trends features; Updated international examples of feature writing integrated throughout the text; Additional and expanded discussion about writing features for online publications and the uses of social media in gathering information and reporting; Increased attention to multimedia and the impact of new technologies on the industry. Building on introductory writing and reporting skills this text is appropriate for upper-division journalism students learning feature writing and advanced writing topics. It will also serve as a valuable resource for freelance writers.

GBP 56.99
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Public Consultation and Community Involvement in Planning A twenty-first century guide

Nation Branding Concepts Issues Practice

Rhetorical Public Speaking Social Influence in the Digital Age

A Field Guide to Gifted Students (Set of 10) A Teacher's Introduction to Identifying and Meeting the Needs of Gifted Learners

The Dynamics of Persuasion Communication and Attitudes in the 21st Century

GBP 82.99
1

Sport Facility Operations Management A Global Perspective