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Measurement Theory in Action Case Studies and Exercises

Measurement Theory in Action Case Studies and Exercises

Measurement Theory in Action Third Edition helps readers apply testing and measurement theories and features 22 self-contained modules which instructors can match to their courses. Each module features an overview of a measurement issue and a step-by-step application of that theory. Best Practices provide recommendations for ensuring the appropriate application of the theory. Practical Questions help students assess their understanding of the topic. Students can apply the material using real data in the Exercises some of which require no computer access while others involve the use of statistical software to solve the problem. Case Studies in each module depict typical dilemmas faced when applying measurement theory followed by Questions to Ponder to encourage critical examination of the issues noted in the cases. The book’s website houses the data sets additional exercises PowerPoints and more. Other features include suggested readings to further one’s understanding of the topics a glossary and a comprehensive exercise in Appendix A that incorporates many of the steps in the development of a measure of typical performance. Updated throughout to reflect recent changes in the field the new edition also features: Recent changes in understanding measurement with over 50 new and updated references Explanations of why each chapter article or book in each module’s Further Readings section is recommended Instructors will find suggested answers to the book’s questions and exercises; detailed solutions to the exercises; test bank with 10 multiple choice and 5 short answer questions for each module; and PowerPoint slides. Students and instructors can access SPSS data sets; additional exercises; the glossary; and additional information helpful in understanding psychometric concepts. It is ideal as a text for any psychometrics or testing and measurement course taught in psychology education marketing and management. It is also an invaluable reference for professional researchers in need of a quick refresher on applying measurement theory. | Measurement Theory in Action Case Studies and Exercises

GBP 48.99
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Laboratory and Field Exercises in Sport and Exercise Biomechanics

Laboratory and Field Exercises in Sport and Exercise Biomechanics

Laboratory and Field Exercises in Sport and Exercise Biomechanics is the first book to fully integrate practical work into an introduction to the fundamental principles of sport and exercise biomechanics. The book concisely and accessibly introduces the discipline of biomechanics and describes the fundamental methods of analysing and interpreting biomechanical data before fully explaining the major concepts underlying linear kinematics linear kinetics angular kinematics angular kinetics and work energy and power. To supplement chapters the book includes nineteen practical worksheets which are designed to give students practice in collecting analysing and interpreting biomechanical data as well as report writing. Each worksheet includes example data and analysis along with data recording sheets for use by students to help bring the subject to life. No other book offers students a comparable opportunity to gain practical hands-on experience of the core tenets of biomechanics. Laboratory and Field Exercises in Sport and Exercise Biomechanics is therefore an important companion for any student on a Sport and Exercise Science or Kinesiology undergraduate programme or for any instructors delivering introductory biomechanics classes.

GBP 52.99
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Writing and Editing for Digital Media

Writing and Editing for Digital Media

In this fifth edition Brian Carroll explores writing and editing for digital media with essential information about voice style media formats ideation story planning and storytelling. Carroll explains and demonstrates how to effectively write for digital spaces and combines hands-on practical exercises with new material on podcasting multi-modal storytelling misinformation and disinformation and writing specifically for social media. Each chapter features lessons and exercises through which students can build a solid understanding of the ways that digital communication provides opportunities for dynamic storytelling and multi-directional communication. Broadened in scope this new edition also speaks to writers editors public relations practitioners social media managers marketers as well as to students aspiring to these roles. Updated with contemporary examples and new pedagogy throughout this is the ideal handbook for students seeking careers in digital media particularly in content development and digital storytelling. It is an essential text for students of media communication public relations marketing and journalism who are looking to develop their writing and editing skills for these ever-evolving fields and professions. This book also has an accompanying eResource that provides additional weekly activities exercises and assignments that give students more opportunity to put theory into practice.

GBP 48.99
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Harmonic Development and Contrapuntal Techniques for the Jazz Pianist An Imaginative Approach

Harmonic Development and Contrapuntal Techniques for the Jazz Pianist An Imaginative Approach

Harmonic Development and Contrapuntal Techniques for the Jazz Pianist serves as a guide for harmonic expansion and development for jazz piano offering pianists both a rationale and methods to improve contrapuntal hand techniques. The text focuses on the relationship between theory and execution and both of those components’ usefulness in creating a jazz sound at the piano. This kinaesthetic method provides the learner with a systematic approach to harmonic movement revealing options that may not have been otherwise apparent. This method will allow pianists to add depth and dimension to their chord voicings in the same way that vocalists and wind instrumentalists give character and shape to the notes they create. Key features include musical examples ranging from singular chord construction to sophisticated harmonic progressions and song application. Performance exercises are provided throughout the text. Learners and instructors are encouraged to create their own exercises. Related ancillaries at harmoniccounterpoint. com include: Musical examples Audio tracks Performance exercises Written assignments Intended for the learner who is reasonably familiar with essential jazz harmony this textbook will be both a significant resource for the advanced player and a fundamental component for the learner in a structured academic musical setting. | Harmonic Development and Contrapuntal Techniques for the Jazz Pianist An Imaginative Approach

GBP 44.99
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Sales Training Games For Sales Managers and Trainers

Sales Training Games For Sales Managers and Trainers

Selling is a skill that should not be limited to sales staff. Customer service or other support staff could all benefit from developing an awareness of and an ability to sell to customers. Also the opportunity for developing those skills should not be limited to sales training workshops. Here at last is a mix of over 80 games exercises and ideas that can be used to develop sales customer service and other staff. They range from simple ’skill boosters’ for coaching sessions or team meetings through icebreakers energizers and selling quizzes to full blown role plays and case studies. The principle at the heart of all the material is that games and exercises should be generic - transferable across different organizations and sales situations - and that they should use an 'open content' approach. This means that participants must supply their own examples and experiences to make the material immediately and completely relevant. This collection of games and exercises will enable sales managers or trainers to: ¢ develop their people with confidence secure in the knowledge that all of the material has been thoroughly road-tested on courses and seminars; ¢ ensure a flexible approach varying their pace or style in response to the subject matter and their audience; ¢ reinforce the learning using different formats of exercise to cover the same learning points; ¢ train (rather than talk) using the material to encourage people to start using what they already know. | Sales Training Games For Sales Managers and Trainers

GBP 48.99
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Hybrid Drawing Techniques for Interior Design

Hybrid Drawing Techniques for Interior Design

Hybrid Drawing Techniques for Interior Design shows you a flexible and productive design workflow that starts with hand drawing and moves on to digital techniques. In this book digital and freehand images are displayed side-by-side so that you can choose at every step which method is best for your desired effect. You will also learn how to draw freehand using a digital tablet and how to render perspective views elevations and floor plans. This book includes more than 400 color images and practice exercises that can be referenced online.

GBP 44.99
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Biostatistics for Clinical and Public Health Research

Biostatistics for Clinical and Public Health Research

Biostatistics for Clinical and Public Health Research provides a concise overview of statistical analysis methods. Use of SAS and Stata statistical software is illustrated in full including how to interpret results. Focusing on statistical models without all the theory the book is complete with exercises case studies take-away points and data sets. Readers will be able to maximize their statistical abilities in hypothesis testing data interpretation and application while also learning when and how to consult a biostatistician. This book will be an invaluable tool for students and clinical and public health practitioners.

GBP 59.99
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Training and Development in Organizations An Essential Guide For Trainers

Training and Development in Organizations An Essential Guide For Trainers

Training and Development in Organizations introduces students to the field of training and development showcasing how the role and function of training within an organization supports the organization’s efforts at fulfilling its mission. Focusing on six themes – strategic view; training paradigm; training model; types of training; rubrics; and andragogy a theory focused specifically on the adult learner – the author offers an applied approach to designing and implementing a training program. Readers will learn about different types of training programs ranging from simple to complex while a model program design demonstrates the critical elements associated with designing a program such as subjects time frame learning objectives and more. Practical exercises and thought-provoking end of chapter questions help students learn how to apply the concepts successfully while Chapter Twelve specifically includes a variety of practical exercises for use in application-oriented assignments. Undergraduate students of human resource management and training and development as well as business managers seeking to develop their training knowledge will appreciate this commonsense treatment of the subject. | Training and Development in Organizations An Essential Guide For Trainers

GBP 46.99
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China Ready Chinese for Hospitality and Tourism

China Ready Chinese for Hospitality and Tourism

China Ready! prepares students and independent learners to work in the hospitality and tourism industry for high-value tourism business coming from China to English-speaking countries. The book focuses on listening and speaking skills – essential skills for learners. This book’s features include the following: • Important cultural and social awareness factors for interacting with clients from China • Vocabulary • Real-life scenarios • Situational role playing and interactive listening • Experiential exercises to encourage learning outside the classroom The book is aimed at students who have attained the Common European Framework Reference (CEFR) A2 level and will bring them up to the CEFR B2/C1 level or 汉语水平 考试 (HSK) 4/5. | China Ready Chinese for Hospitality and Tourism

GBP 44.99
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Case Study Strategies for Architects and Designers Integrative Data Research Methods

Case Study Strategies for Architects and Designers Integrative Data Research Methods

Case Study Strategies for Architects and Designers explains methods in evidence-based design also called practice-based research to show you the value of research to your designs. Topics covered pertain to data collection and analysis techniques including surveys interviews fieldwork participatory design occupancy evaluations and memory sketching. Integrative data evaluation theoretical sampling triangulation pattern matching logic and analytical generalization are also discussed. Global research precedents exercises further reading section summaries sidebars more than 30 black and white images and tables will help you conduct empirical inquiries in real-life contexts. | Case Study Strategies for Architects and Designers Integrative Data Research Methods

GBP 54.99
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Harmony at the Piano Using Keyboard Harmony to Learn Advanced Piano Music

Harmony at the Piano Using Keyboard Harmony to Learn Advanced Piano Music

Harmony at the Piano adapts the traditional study of keyboard harmony to the practical needs of modern piano students using innovative exercises to help students practice their repertoire more deliberately consciously and creatively. The author introduces the essential elements of harmony through extensive examples from real piano music. Rooted in the understanding that the language of tonal harmony is best assimilated at the keyboard this textbook: Gives students effective practice methods for learning repertoire including techniques for memorizing music in a deliberate analytical way. Connects harmony to musical expression enabling students to make interpretive decisions based on their understanding of harmony. Contains extensive practice drills in each chapter including chord progressions figured bass melody harmonization reduction techniques transposition repertoire study and more. Designed to support a full college or conservatory course in keyboard harmony this book clearly connects the study of harmony to practical musicianship and keyboard skills providing an essential resource for all instructors and students of advanced piano music. Extensive online resources complement this textbook including suggested realizations of the figured bass exercises the original scores of the melody harmonization and fill-in-the-blank exercises as well as additional exercises and examples. | Harmony at the Piano Using Keyboard Harmony to Learn Advanced Piano Music

GBP 44.99
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Motivation and Learning Strategies for College Success A Focus on Self-Regulated Learning

Motivation and Learning Strategies for College Success A Focus on Self-Regulated Learning

Now in its 7th edition Motivation and Learning Strategies for College Success: A Focus on Self-Regulated Learning provides a framework organized around motivation methods of learning time management control of the physical and social environment and monitoring performance that makes it easy for students to recognize what they need to do to become successful learners. Full of rich pedagogical features and exercises students will find Follow-Up Activities Opportunities for Reflection Chapter-End Reviews Key Points and a Glossary. Seli focuses on the most relevant information and features to help students identify the components of academic learning that contribute to high achievement to master and practice effective learning and study strategies and to complete self-regulation studies that teach a process for improving their academic behavior. Combining theory research and application this popular text guides college students on how to improve their study skills and become more effective self-regulated learners. New in the 7th edition: Increased focus on students’ lived experiences based on race gender socio-economic status and ability Increased coverage on cultural responsiveness and equity in education Additional content relevant for students with special needs Acknowledgement of the impact of COVID-19 on higher education General updates throughout to citations and research since the previous edition Updated companion website resources for students and instructors including sample exercises assessments and instructors’ notes | Motivation and Learning Strategies for College Success A Focus on Self-Regulated Learning

GBP 48.99
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Theory for Today's Musician Workbook

Theory for Today's Musician Workbook

Theory for Today’s Musician Third Edition recasts the scope of the traditional music theory course to meet the demands of the professional music world in a style that speaks directly and engagingly to today’s music student. It uses classical folk popular and jazz repertoires with clear explanations that link music theory to musical applications. The authors help prepare students by not only exploring how music theory works in art music but how it functions within modern music and why this knowledge will help them become better composers music teachers performers and recording engineers. This broadly comprehensive text merges traditional topics such as part writing and harmony (diatonic chromatic neo-tonal and atonal) with less traditional topics such as counterpoint and musical process and includes the non-traditional topics of popular music songwriting jazz harmony and the blues. The accompanying companion website provides interactive exercises that allow students to practice foundational theory skills. Written by experienced authors both active classroom teachers for many years Theory for Today’s Musician is the complete and ideal theory text to enable today’s student to accomplish their musical goals tomorrow. Updated and corrected throughout the Third Edition includes: Expanded coverage of atonality and serialism now separated into two chapters. Broadened treatment of cadences including examples from popular music. Substantially rewritten chapter on songwriting. Interactive features of the text simplified to two types Concept Checks and Review and Reinforcement for greater ease of use. New and updated musical examples added throughout. Charts illustrations and musical examples revised for increased clarity. Audio of musical examples now provided through the companion website. The accompanying Workbook offers exercises and assignments to accompany each chapter in the book. A companion website houses online tutorials with drills of basic concepts as well as audio. The paperback WORKBOOK is also paired with the corresponding hardback TEXTBOOK in a discounted PACKAGE (9780815371731). | Theory for Today's Musician Workbook

GBP 56.99
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Jazz Theory From Basic to Advanced Study

Jazz Theory From Basic to Advanced Study

Jazz Theory: From Basic to Advanced Study Second Edition is a comprehensive textbook for those with no previous study in jazz as well as those in advanced theory courses. Written with the goal to bridge theory and practice it provides a strong theoretical foundation from music fundamentals to post-tonal theory while integrating ear training keyboard skills and improvisation. It hosts play-along audio tracks on a Companion Website including a workbook ear-training exercises and an audio compilation of the musical examples featured in the book. Jazz Theory is organized into three parts: Basics Intermediate and Advanced. This approach allows for success in a one-semester curriculum or with subsequent terms. If students sense that theory can facilitate their improvisational skills or can help them develop their ears they become more engaged in the learning process. The overall pedagogical structure accomplishes precisely that in an original creative—and above all musical—manner. KEY FEATURES include 390 musical examples ranging from original lead sheets of standard tunes jazz instrumentals transcriptions and original compositions to fully realized harmonic progressions sample solos and re-harmonized tunes. The completely revamped Companion Website hosts: 46 Play Along Sessions audio tracks offering experiences close to real-time performance scenarios. Over 1 000 (audio and written) exercises covering ear training rhythm notation analysis improvisation composition functional keyboard and others. Recordings of all 390 musical examples from the textbook. Links: Guide to Making Transcriptions List of Solos to Transcribe Selected Discography Classification of Standard Tunes and more. Lists of well-known standard tunes including a comprehensive list of 999 Standard Tunes – Composers and Lyricists. NEW TO THE SECOND EDITION are instructors’ tools with answer keys to written and ear-training exercises 380 rhythmic calisthenics featuring exercises from the swing bebop and Latin rhythmic traditions a new improvisation section a set of 140 Comprehensive Keyboard exercises plus an expanded ear-training section with 125 melodic 50 rhythmic dictations and 170 harmonic dictations plus 240 written exercises 25 composition assignments and 110 singing exercises. The paperback TEXTBOOK is also paired with the corresponding paperback WORKBOOK in a discounted PACKAGE (9780367321963). | Jazz Theory From Basic to Advanced Study

GBP 69.99
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Motor Learning and Control for Practitioners

Motor Learning and Control for Practitioners

With an array of critical and engaging pedagogical features the fifth edition of Motor Learning and Control for Practitioners offers the best practical introduction to motor learning available. This reader-friendly text approaches motor learning in accessible and simple terms and lays a theoretical foundation for assessing performance; providing effective instruction; and designing practice rehabilitation and training experiences that promote skill acquisition. Features such as Exploration Activities and Cerebral Challenges involve students at every stage while a broad range of examples helps readers put theory into practice. The book also provides access to a fully updated companion website which includes laboratory exercises an instructors’ manual a test bank and lecture slides. As a complete resource for teaching an evidence-based approach to practical motor learning this is an essential text for undergrad and post-grad students researchers and practitioners alike who plan to work in the areas of motor learning motor control physical education kinesiology exercise science coaching physical therapy or dance.

GBP 62.99
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Methods for Teaching in Early Education

Methods for Teaching in Early Education

Methods for Teaching in Early Education is a comprehensive textbook offering a thorough introduction to early childhood teaching methods with a particular focus on inclusive practices. Aligned with both NAEYC standards and CEC’s Division for Early Childhood recommended practices this text explores various early childhood teaching principles and strategies providing useful guidance for identifying and choosing between approaches. Covering topics from child-directed strategies to working with professionals in early childhood the authors provide extensive support to prepare teachers for classroom planning and instruction. Each chapter opens and closes with representative vignettes of the challenges faced by today’s early educators and helpfully highlights key terms and objectives to inform learning goals. With the addition of sample worksheets suggested exercises and helpful references this book fully supports future teachers in understanding how they might implement these strategies in practice. Methods for Teaching in Early Education will prove indispensable for students of teaching methods courses in both general and special education programs providing a comprehensive introduction to early childhood teaching strategies relevant for today’s inclusive classrooms.

GBP 74.99
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Creating a Meaningful Life A Practical Guide for Counselors Therapists and Other Helping Professionals

Creating a Meaningful Life A Practical Guide for Counselors Therapists and Other Helping Professionals

Creating a Meaningful Life builds on the tenets of mindfulness-based cognitive therapy (MBCT) to answer some of life’s basic questions such as How do I create a meaningful purposeful life? and Is the life I am living one that brings me fulfillment purpose and a sense of inner peace? Using a variety of techniques including journaling grounding exercises cognitive self-talk restructuring and more chapters invite counseling professionals and students to explore their inner landscape better understand themselves and find communion with others. | Creating a Meaningful Life A Practical Guide for Counselors Therapists and Other Helping Professionals

GBP 44.99
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Market Analysis for Real Estate

Market Analysis for Real Estate

Market Analysis for Real Estate is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The markets for space and varied property assets including residential office retail and industrial are presented analyzed and integrated into a complete understanding of the role of real estate markets within the workings of contemporary urban economies. Unlike other books on market analysis the economic and financial theory in this book is rigorous and well integrated with the specifics of the real estate market. Furthermore it is thoroughly explained as it assumes no previous coursework in economics or finance on the part of the reader. The theoretical discussion is backed up with numerous real estate case study examples and problems which are presented throughout the text to assist both student and teacher. Including discussion questions exercises several web links and online slides this textbook is suitable for use on a variety of degree programs in real estate finance business planning and economics at undergraduate and MSc/MBA level. It is also a useful primer for professionals in these disciplines.

GBP 82.99
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Developing Ethical Principles for School Leadership PSEL Standard Two

Developing Ethical Principles for School Leadership PSEL Standard Two

Co-published with UCEA this new textbook tackles Standard #2 of the Professional Standards for Educational Leaders (PSEL)—Ethics and Professional Norms. This volume includes specific strategies for school leaders to develop knowledge and skills in supporting the learning and development of all students as well as understanding the dynamics and importance of ethics in leadership practice. By presenting problem-posing cases theoretical grounding relevant research implications for practice and learning activities this book provides aspiring leaders with the background learning experiences and analytical tools to successfully promote ethical leadership and student success in their contexts. Special features include: • Case Studies—provide an opportunity to practice ethical reasoning and engage in the discussion of complexities and debates within each case. • Learning Activites—a range of exercises help readers make connections to the PSEL standard. • Important Resources—includes resources that support and encourage students to explore each of the chapter’s elements. | Developing Ethical Principles for School Leadership PSEL Standard Two

GBP 44.99
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Research for Effective Social Work Practice

Research for Effective Social Work Practice

In this book and companion website you will find: ■ A practice-oriented description of qualitative and quantitative research methods that engages rather than intimidates students ■ Illustrations of real-life research and evaluation from different levels of social work practice encompassing many populations ■ Attention to the ethics and politics of research at each phase of the process from the identification of an issue through reporting findings ■ Exercises that provide hands-on learning opportunities in research and evaluation ■ A historical strengths-based perspective on research and evaluation in social work that teaches empowerment and professionalism ■ Six in-depth interactive easy-to-access cases that include data in SPSS and Excel ■ A wealth of instructor-only resources available at www. routledgesw. com/research including sample syllabi links multiple-choice and free-response test items all linked to current EPAS standards and PowerPoint presentations. | Research for Effective Social Work Practice

GBP 84.99
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Practical Approaches to Applied Research and Program Evaluation for Helping Professionals

Practical Approaches to Applied Research and Program Evaluation for Helping Professionals

Practical Approaches to Applied Research and Program Evaluation for Helping Professionals is a comprehensive textbook that presents master’s-level counseling students with the skills and knowledge they need to successfully evaluate the effectiveness of mental health services and programs. Each chapter aligned with 2016 Council for Accreditation of Counseling and Related Educational Programs (CACREP) standards guides counseling students through study design and evaluation fundamentals that will help them understand existing research and develop studies to best assess their own applied research questions. Readers will learn the basics of research concepts as applied to evaluative tasks the art of matching evaluative methods to questions specific considerations for practice-based evaluative tasks and practical statistical options matched to practice-based tasks. Readers can also turn to the book’s companion website to access worksheets for practitioner and student planning exercises spreadsheets with formulas for basic data analysis a sample database PowerPoint outlines and discussion questions and activities aligned to each chapter.

GBP 74.99
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Colloquial Irish The Complete Course for Beginners

Colloquial Irish The Complete Course for Beginners

Specially written by experienced teachers this is an easy-to-use and completely up-to-date course which provides a step-by-step approach to spoken and written Irish with no prior knowledge of the language required. This new edition offers updated cultural references and new audio material accompanying the course. What makes Colloquial Irish your best choice in personal language learning? emphasis on the language of East Connemara with a clear pronunciation guide and an appendix on dialectal differences within Irish stimulating exercises with lively illustrations effective combination of language points dialogues and cultural information Irish/English and English/Irish word lists. By the end of this rewarding course you will be able to communicate confidently and effectively in Irish in a broad range of everyday situations. New audio material for this edition is available to download for free in MP3 format from www. routledge. com/cw/colloquials. Recorded by native speakers the audio material features the dialogues and texts from the book and will help develop your listening and pronunciation skills. | Colloquial Irish The Complete Course for Beginners

GBP 44.99
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Managing Sport Organizations Responsibility for performance

Managing Sport Organizations Responsibility for performance

Now in a fully revised and updated fourth edition Managing Sport Organizations introduces the fundamentals of sport management across every industry sector from youth and intercollegiate sport to professional leagues. Bridging the gap between theory and practice it covers every key topic issue and concept in contemporary sport management including: Understanding management and its relationship to sport Strategy Decision making Organizational design Leadership Human resource management Managing change Facility management Sports media and new technologies This new edition contains expanded coverage of current topics such as international sport ethics new technologies and career pathways in sport management. Each chapter includes a full range of useful features such as case studies career insights management exercises study questions and definitions of key terms and concepts. No other textbook combines the rigor of the business school with the creativity and dynamism of modern sport business. Accompanied by additional online resources this is the perfect foundation for any course in sports management sports administration or sport business. | Managing Sport Organizations Responsibility for performance

GBP 56.99
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Voci Italiane Contemporary Readings for Intermediate to Advanced Students

Voci Italiane Contemporary Readings for Intermediate to Advanced Students

Voci Italiane: Contemporary Readings for Intermediate to Advanced Students presents intermediate to advanced students of Italian with a series of calibrated and thought-provoking readings from both contemporary Italian fiction and non-fiction. Voci Italiane exposes learners to the authentic language of 21st-century authors whose voices and work reflect and form part of the diverse sociocultural fabric of today’s Italy. The readings expose learners to authentic materials that provoke a reflection on intercultural competence diversity and social justice issues and are accompanied by exercises and writing activities. The contemporary and engaging topics covered include gender and race multiculturalism and plurilingualism disability political upheaval and alternative forms of authorship in art such as graffiti street art and underground rap. This book is ideal for intermediate and advanced learners of Italian as a foreign language seeking to expand on their knowledge and understanding of lexical and grammatical structures in Italian with a focus on 21st-century Italy. It is suitable for use as a primary text for both class-based and independent study. | Voci Italiane Contemporary Readings for Intermediate to Advanced Students

GBP 44.99
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Multimedia Storytelling for Digital Communicators in a Multiplatform World

Multimedia Storytelling for Digital Communicators in a Multiplatform World

Now in its second edition Multimedia Storytelling for Digital Communicators in a Multiplatform World is a trusted guide for all students who need to master visual communication through multiple media and platforms. Incorporating how-to’s on everything from website and social media optimization to screenwriting this textbook provides readers with the tools for successfully merging new multimedia technology with very old and deep-rooted storytelling concepts. Topics covered include: how to understand conflict characters and plot development; conducting successful interviews; editing video in post-production; and sourcing royalty-free music and sound effects. The book also includes a range of supplemental material including exercises for each chapter interviews with seasoned professionals key terms and review questions. New to this edition are thoroughly updated chapters on social media storytelling visual storytelling with mobile devices and post-production techniques to reflect current industry trends. This book is a key resource for students learning to think and create visually in fields across broadcast and digital journalism film photography advertising and public relations.

GBP 52.99
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