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Applied Strategic Marketing A Step by Step Approach

Applied Strategic Marketing A Step by Step Approach

This book originally published in Dutch provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice each chapter takes the reader step by step through the strategic marketing process. Beginning with identifying the value proposition it moves on to the situational analysis that underpins the corporate strategy and finally details the overall implementation and creation of a customer and brand values. Applied Strategic Marketing equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy. With a broad range of international case studies that bring the theory to life this well-renowned and updated translation is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. | Applied Strategic Marketing A Step by Step Approach

GBP 175.00
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New Pop-Up Paper Projects Step-by-step paper engineering for all ages

New Pop-Up Paper Projects Step-by-step paper engineering for all ages

New Pop-Up Paper Projects is an inspirational book for everyone who wants to learn and share the magic of pop-up paper engineering. Illustrated throughout with colour diagrams and photographs this book guides you through basic techniques and foundation skills offers advice on classroom planning and health and safety and shows you how to ensure that learners of all ages can develop and progress their skills. Guiding you through 90- 180- and 360-degree engineering this book presents step-by-step instructions and ideas for over 200 cross-curricular themes from cityscapes to magical creatures. Aiming to challenge and inspire Paul Johnson uses over 150 paper-engineering techniques including: storybooks pop-ups without folds zigzag pop-ups pulleys wheels and levers asymmetrical pop-ups intricate toy theatres diagonal pop-ups with movables. This book brimming with pop-up techniques and how to teach them is for everyone � from the self-styled �visually illiterate� to the art graduate from parents keeping creativity alive at home to classroom teachers planning an engaging curriculum for their class of 30 plus pupils. | New Pop-Up Paper Projects Step-by-step paper engineering for all ages

GBP 175.00
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Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment assists educators in understanding how to identify and target behaviors that influence the success of students and daily classroom instruction. Each module:Provides case studies with examples of the concepts being taught. Includes presentations interactive graphic organizers and small-group problem-solving activities. Offers self-assessments and resources for developing interventions. May be used within a university course a series of workshops or professional teacher learning communities. Uses functional behavior assessment (FBA) a successful research-based approach to behavioral interventions. Using this book teachers can learn to manage student behavior and implement differentiation in the classroom. | Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

GBP 99.99
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Physical Examination Procedures for Advanced Practitioners and Non-Medical Prescribers Evidence and rationale Second edition

Physical Examination Procedures for Advanced Practitioners and Non-Medical Prescribers Evidence and rationale Second edition

This book takes the developing advanced practitioners and non-medical prescribers step by step through the procedures necessary for comprehensive clinical and physical examination detailing the evidence base and providing working scenarios and case histories based on real-life experiences. | Physical Examination Procedures for Advanced Practitioners and Non-Medical Prescribers Evidence and rationale Second edition

GBP 175.00
1

Photoshop CC: Essential Skills A guide to creative image editing

Photoshop CC: Essential Skills A guide to creative image editing

New to Photoshop? Looking to unlock the impressive power of Photoshop CC? Want to master image editing techniques and achieve professional-level results? Then Photoshop CC: Essential Skills is the resource you need. This book and companion website‘s proven combination of real world image editing examples step-by-step projects and professional advice from two internationally recognized authors and Adobe Photoshop Ambassadors delivers an essential learning experience for beginner to intermediate Photoshop users. This self-study guide to Photoshop CC covers the foundational skills for photographers and image editors to get started before moving onto more advanced image editing and photomontage techniques. A complete section of step-by-step imaging projects and 10 plus hours of video tutorials on the companion website hone image editing skills to yield expert-quality results. | Photoshop CC: Essential Skills A guide to creative image editing

GBP 175.00
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Automotive Technician Training: Practical Worksheets Level 2

Automotive Technician Training: Practical Worksheets Level 2

Automotive practical worksheets and assessments for students at Level 2 This Level 2 Student Worksheets book contains tasks that help you develop practical skills and prepare you for assessment. The tasks also reinforce the automotive theory that you will learn online and in the classroom. Each worksheet covers individual topics in a step-by-step manner detailing how to carry out all of the most important tasks contained within the syllabus. Alongside each of these worksheets is a job card that can be filled in and used as evidence towards your qualification. Endorsed by the Institute of the Motor Industry for all of their Level 2 automotive courses. Step-by-step guides to the practical tasks required at all Level 2 qualifications. Job sheets for students to complete and feedback sheets for assessors to complete. | Automotive Technician Training: Practical Worksheets Level 2

GBP 175.00
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Primary Science Knowledge and Understanding

Primary Science Knowledge and Understanding

Many primary school teachers feel that they do not have sufficient knowledge or understanding of scientific subjects simply because they are not science specialists. Written in clear jargon free style this book takes a step-by-step approach to all the topics of the National Curriculum for science at Key Stages 1 and 2. Throughout it gives useful illustrations and real life examples to demonstrate the ideas being raised. | Primary Science Knowledge and Understanding

GBP 130.00
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Instant Surround Sound

Instant Surround Sound

The V. A. S. S. T. Instant Series features a visually oriented step-by-step instructional style that effectively guides readers through complex processes. Surround sound is rapidly displacing stereophonic sound as the accepted standard. This low-price-point book is an easy buy to provide the reader a foundation in the technology that will serve them regardless of the software they chose. Instant Surround Sound demystifies the multichannel process for both musical and visual environments. This comprehensive resource teaches techniques for mixing and encoding for surround sound. It is packed with tips and tricks that help the reader to avoid the most common (and uncommon) pitfalls. This is the fifth title in the new V. A. S. S. T. Instant Series. Music and visual producers can enhance the listening experience and engage their audience more effectively with the improved perceptive involvement of surround sound. Record process and deliver effective and stunning surround sound to your listener with the aid of this guide. Packed with useful accessible information for novice and experienced users alike you get carefully detailed screenshots step-by-step directions and creative suggestions for producing better audio projects.

GBP 175.00
1

Adobe Photoshop CS3 A-Z Tools and features illustrated ready reference

Adobe Photoshop CS3 A-Z Tools and features illustrated ready reference

Photoshop users of all levels need access to the crucial information in a flash. Techniques books provide the step-by-step instructions and how-to advice but this easy to navigate dip-into guide provides quick answers to the inevitable 'what does that do?' questions that all too often bring progress to a grinding halt. The full colour A to Z format covers hundreds of tools features and menu options clearly and succinctly with cross-references to related topics screen shots and illustrative examples to help things fall into place. A new techniques section delves deeper into key areas providing more instruction on essential tasks in an easy step-by-step format. Fully updated with new CS3 features throughout this is the Photoshop desk reference to adorn every digital image-maker's shelf. Intuitive A to Z format and clear concise definitions make this the ideal desk reference guide to Photoshop's multitude of tools options and features. Find the explanations answers and practical advice you need to quickly get on with the task in hand - don't waste time looking anywhere else! Fully updated for CS3 with source images from the book and supporting tutorials provided on the accompanying website: www. photoshop-a-z. com. | Adobe Photoshop CS3 A-Z Tools and features illustrated ready reference

GBP 175.00
1

Electronic Logic Circuits

Electronic Logic Circuits

Most branches of organizing utilize digital electronic systems. This book introduces the design of such systems using basic logic elements as the components. The material is presented in a straightforward manner suitable for students of electronic engineering and computer science. The book is also of use to engineers in related disciplines who require a clear introduction to logic circuits. This third edition has been revised to encompass the most recent advances in technology as well as the latest trends in components and notation. It includes a wide coverage of application specific integrated circuits (ASCIs) many worked examples and a step-by-step logical and practical approach. | Electronic Logic Circuits

GBP 105.00
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The Benchmarking Book

The Benchmarking Book

With growing demands for increased operational efficiency and process improvement in organizations of all sizes more and more companies are turning to benchmarking as a means of setting goals and measuring performance against the products services and practices of other organizations that are recognized as leaders. The Benchmarking Book is an indispensable guide to process improvement through benchmarking providing managers practitioners and consultants with all the information needed to carry out effective benchmarking studies. Covering everything from essential theory to important considerations such as project management and legal issues The Benchmarking Book is the ideal step-by-step guide to assessing and improving your company‘s processes and performance through benchmarking.

GBP 175.00
1

Realistic Architectural Rendering with 3ds Max and V-Ray

Realistic Architectural Rendering with 3ds Max and V-Ray

Revitalize your architectural visualizations by bringing new levels of realism to them with an enhanced command of the mental ray toolset in 3ds Max. Full-color step-by-step tutorials give you a firm understanding of the processes and techniques needed to create impressive interior and exterior visualizations. You'll learn how to prepare materials light a daytime interior scene use mr Physical Sky and how to save time during complex renders. The companion website includes all of the tutorial files and sample files from the book. Plus find more information at http://jamiecardoso-mentalray. blogspot. com/. | Realistic Architectural Rendering with 3ds Max and V-Ray

GBP 175.00
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How to Measure Customer Satisfaction

How to Measure Customer Satisfaction

Customer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Satisfaction drives loyalty and loyalty drives business performance. This new edition of How to Measure Customer Satisfaction takes readers step-by-step through designing and implementing a CSM survey highlighting blunders that are commonly made and explaining how to make sure that the measures produced are accurate and credible. It also covers ways of gaining understanding and ownership of the CSM programme throughout the organization and clarifies the business case for customer satisfaction. If you are committed to the future of your company the ability to measure what your customers think of you is essential - and so is this book!

GBP 175.00
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Instant DVD Workshop 2

Instant DVD Workshop 2

Ulead DVD Workshop is DVD-authoring software designed for video professionals and enthusiasts working on the Windows platform. It permits users to import video from digital or analog sources with sophisticated MPEG capture and conversion tools and build professional looking still or motion menus using an extensive set of design tools. Instant DVD Workshop 2. 0 presents carefully detailed screen shots and step-by-step directions illustrating how to use DVD Workshop software. Beginning with the proper installation of the application it covers the full scope of functions including managing media importing stills and graphics editing video inserting audio files creating menus and finish authoring with professional tips and techniques covering workflow and other topics provided along the way.

GBP 175.00
1

Introduction to Logic

Introduction to Logic

For more than six decades and for thousands of students Introduction to Logic has been the gold standard in introductory logic texts. In this fifteenth edition Carl Cohen and Victor Rodych update Irving M. Copi’s classic text improving on its many strengths and introducing new and helpful material that will greatly assist both students and instructors. In particular chapters 1 8 and 9 have been greatly enhanced without disturbing the book’s clear and gradual pedagogical approach. Specifically: Chapter 1 now uses a simpler and better definition of deductive validity which enhances the rest of the book (especially chapters 1 and 8-10 and their new components). Chapter 8 now has: Simpler definitions of simple statement and compound statement More and more detailed examples of the Complete Truth-Table Method. Chapter 9 now has: A detailed step-by-step account of the Shorter Truth-Table Method (with detailed step-by-step examples for conclusions of different types) A more complete and detailed account of Indirect Proof A detailed justification for Indirect Proof treating each of the three distinct ways in which an argument can be valid A new section on Conditional Proof which complements the 19 Rules of Inference and Indirect Proof Explications of proofs of tautologies using both Indirect Proof and Conditional Proof A new section at the end of the chapter explaining the important difference between sound and demonstrative arguments. The Appendices now include: A new appendix on making the Shorter Truth-Table Technique (STTT) more efficient by selecting the most efficient sequence of STTT steps A new appendix on Step 1 calculations for multiple-line shorter truth tables A new appendix on unforced truth-value assignments invalid arguments and Maxims III-V. In addition a Companion Website will offer: for Students: A Proof Checker Complete Truth Table Exercises Shorter Truth-Table Exercises A Truth-Table Video Venn Diagram Testing of Syllogisms Hundreds of True/False and Multiple Choice Questions for Instructors: An Instructor’s Manual A Solutions Manual www. routledge. com/cw/9781138500860

GBP 170.00
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Instant Vegas 5

Instant Vegas 5

Nonlinear or digital editing permits editors to move film bites around and place them anywhere in the sequence of the film with much greater ease than was ever possible with conventional film editing techniques. Instant Vegas 5 is a PC-platform nonlinear application distributed by Sony. Carefully detailed screenshots and step-by-step directions illustrate how to use the latest version of the Vegas software in a concise time-efficient way. Readers learn the rudiments of navigating the application and using it to perform a complete range of tasks from editing video and audio to compositing and outputting - including the use of the DVD authoring tool DVD Architect. This is the fourth book in the new VASST Instant Series produced in cooperation with the Sundance Media Group.

GBP 145.00
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The Role of University Governing Boards in Canadian Higher Education Sociological Perspectives on the Form and Functioning of Boards

The Role of University Governing Boards in Canadian Higher Education Sociological Perspectives on the Form and Functioning of Boards

This book explores the historical and social foundations of Canadian higher education and provides a detailed analysis of university boards within this broader context of university governance. By examining rich empirical data from a sociological perspective it offers unique insights into the role of boards and the structures and practices that frame their work. It explores board composition the professional backgrounds of board members how members perceive their role and the complex relationships between the board and the university president. The authors also compare and contrast the Canadian experience with governance reforms in Europe and other regions over recent decades. Drawing on multiple theoretical perspectives the authors provide a nuanced analysis of the role of boards in terms of oversight protecting university autonomy representing societal interests and dealing with increasing complexity and expectations. This innovative original study makes an enormous contribution to our understanding of the role and work of Canadian university boards and to international scholarship on higher education governance. It will appeal to scholars and researchers with interests across higher education international and comparative education and the sociology of education. | The Role of University Governing Boards in Canadian Higher Education Sociological Perspectives on the Form and Functioning of Boards

GBP 130.00
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Animating with Stop Motion Pro

Animating with Stop Motion Pro

Animating with Stop Motion Pro is comprehensive hands-on guide to achieving professional results with Stop Motion Pro 7. 0 software. Gone are the days of stop motion guesswork and waiting to see the finalized result of your meticulous labor intensive animations. With the push of a mouse button and the Stop Motion Pro software animators have ten times the capability of simple camera stop motion capture. Re-visualize stop motion character movements graph these movements and composite characters into a flawless animations with the techniques and step by step tutorials featured in Animating with Stop Motion Pro. Create professional stop motion animation immediately with detailed exercises at the companion website: www. focalpress. com/cw/sawicki-9780240812199/. Integrate classic stop motion animation techniques with the latest stop motion software features.

GBP 175.00
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Math Workshop in Action Strategies for Grades K-5

Math Workshop in Action Strategies for Grades K-5

Find out how Math Workshops engage students and increase learning. This practical book from bestselling author Dr. Nicki Newton explains why Math Workshops are effective and gives you step-by-step instructions for implementing and managing your own workshop. You‘ll find out how to. create a math-rich environment; use anchor charts effectively; manage the workshop; begin a workshop with activities; lead whole-group mini-lessons; make workstations meaningful and engaging; create guided math groups; implement the Share effectively; and ensure balanced assessments. Each chapter offers a variety of charts and tools that you can use in the classroom immediately as well as reflection questions and key points. The book also features a handy Quick-Start Guide to help you as you implement your own workshop. | Math Workshop in Action Strategies for Grades K-5

GBP 105.00
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Gumoil Photographic Printing Revised Edition

Gumoil Photographic Printing Revised Edition

There is renewed interest among art photographers in a number of historic printing techniques because of the remarkable effects they produce. The reader will discover how to create beautifully tinted mono- and polychromatic gum and oil images using the author's version of this 19th century technique. Step-by-step illustrated instructions with directions for further experimentation provide a perfect source for learning this new yet old printing technique. Gumoil printing involves contact-printing a positive transparency onto gum-coated paper. Oil paint is then applied and rubbed into nongummed areas of the print. With bleach etching mono- and polychromatic variations are possible. A chapter on digital printing combines the new and the historic making this technique even more accessible for the art photographer. | Gumoil Photographic Printing Revised Edition

GBP 175.00
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