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Logic Pro 9 Audio and Music Production

Logic Pro 9 Audio and Music Production

From initial track laying through to mixing sound design and mastering Mark Cousins and Russ Hepworth- Sawyer bring you Logic Pro 9. By Highlighting the relevant parts of each application they take you through every step of the music creation and production process giving you all the tips tutorials and tricks that pros use to create perfect recordings. The book has full color screen shots illustrating the tools functions and the new look of Logic Pro 9 and the companion website has audio samples and loops. Logic Pro 9 covers more than just the software it will help you make the most out of every recording session and will Illuminate and inspire you creative and sonic endeavors! | Logic Pro 9 Audio and Music Production

GBP 145.00
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Logic Pro X Audio and Music Production

Logic Pro X Audio and Music Production

From initial demos to mixing and mastering seasoned authors Mark Cousins and Russ Hepworth-Sawyer show you how to get the most from Logic Pro X. By exploring the essential workflow and the creative possibilities offered by Logic’s virtual instruments and effects Logic Pro X: Audio and Music Production leads you through the music creation and production process giving you all the tips and tricks used by the pros to create release-quality recordings. Using full color screenshots throughout alongside related boxouts that expand on the key concepts Logic Pro X: Audio and Music Production is an informative and easy-to-read guide to using Logic Pro X. Key features include: Production FAQs – Instructional Walkthroughs and Knowledgebases present information clearly and answer common production–specific problems. Methods – Professional techniques for recording and editing in Logic Pro X – whether you’re dealing with real musicians or cutting-edge virtual instruments. Workflow – Use Logic Pro X’s tools and functions in an optimal way. Website – Access audio examples samples (Apple Loops) Logic projects sampler instruments and instrument patches at www. focalpress. com/cw/cousins Logic Pro X: Audio and Music Production covers more than just the software; it will help you make the most out of every recording session and will illuminate and inspire your creative and sonic endeavors! | Logic Pro X Audio and Music Production

GBP 145.00
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Skills Drills & Strategies for Tennis

Skills Drills & Strategies for Tennis

This book is part of the Teach Coach Play series emphasizing a systematic learning approach to sports and activities. Both visual and verbal information are presented so that readers can easily understand the material and improve performance. Built-in learning aids help readers master each skill in a step-by-step manner. Using the cues summaries skills drills and illustrations will help build a solid foundation for safe and effective participation now and in the future. The basic approach in all of the Teach Coach Play activity titles is to help readers improve their skills and performance by building mastery from simple to increasingly complex levels. The books strive to illustrate correct techniques and demonstrate how to achieve optimal results. The basic organization in each book is as follows: Section 1 overviews history organizations and publications conditioning activities safety warm up suggestions and equipment. Section 2 covers exercise or skills participants action involved rules facility or field scoring and etiquette. Section 3 focuses on skills and drills or program design. Section 4 addresses a broad range of strategies specifically designed to improve performance now and in the future. Section 5 provides a convenient glossary of terms. | Skills Drills & Strategies for Tennis

GBP 130.00
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Pro Tools 11 Music Production Recording Editing and Mixing

Pro Tools 11 Music Production Recording Editing and Mixing

Hone your Pro Tools music production skills and create better tracks with Pro Tools 11: Music Production Recording Editing and Mixing. With Pro Tools 11 you’ll get more than descriptions of Pro Tools features and menus—this book grounds its Pro Tools instruction thoroughly in real-world music production. Learn to leverage this powerful DAW and bend it to your will whether you’re recording and mixing a band or producing a dance track. Get tips that will save you time even if you’re an old hand at Pro Tools. Extensive full-color screenshots visually guide you through the book and an informal writing style keeps you engaged. Includes coverage of additional features incorporated into version 10. 3. 6 which can be co-installed alongside Pro Tools 11 to allow use of TDM and RTAS plug-in formats. Author Mike Collins an independent music producer and music technology consultant who has worked with Pro Tools since 1991 gives you a frank view of the software without the hype. This book is carefully designed for users with basic music production experience or knowledge but can serve as a quick learning guide for ambitious beginners or as a reference for the advanced or professional user. Pro Tools 11 includes coverage of the application’s new features including: Avid Audio Engine Dynamic Host-based Plug-in Processing Low-latency Input Buffer Offline Bounce Unified Workspace Browser Advanced Metering for Pro Tools HD 11 Co-Install with Pro Tools 10. 3. 6 Level: Intermediate | Pro Tools 11 Music Production Recording Editing and Mixing

GBP 130.00
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Animating with Stop Motion Pro

Animating with Stop Motion Pro

Animating with Stop Motion Pro is comprehensive hands-on guide to achieving professional results with Stop Motion Pro 7. 0 software. Gone are the days of stop motion guesswork and waiting to see the finalized result of your meticulous labor intensive animations. With the push of a mouse button and the Stop Motion Pro software animators have ten times the capability of simple camera stop motion capture. Re-visualize stop motion character movements graph these movements and composite characters into a flawless animations with the techniques and step by step tutorials featured in Animating with Stop Motion Pro. Create professional stop motion animation immediately with detailed exercises at the companion website: www. focalpress. com/cw/sawicki-9780240812199/. Integrate classic stop motion animation techniques with the latest stop motion software features.

GBP 175.00
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The Filmmaker's Guide to Final Cut Pro Workflow

The Filmmaker's Guide to Final Cut Pro Workflow

The Filmmaker's Guide to Final Cut Pro Workflow is the comprehensive roadmap to affordable postproduction workflow using Final Cut Pro Cinema Tools and Pro Tools. Illuminating workflow and the interrelationship of these software applications it also focuses on cost saving and efficiency aiding low-budget independent moviemakers as well as students trying to take their skills to the professional level. Author Dale Angell offers a practical guide to complete film postproduction workflow describing low-cost workflow that can be used for 35mm film High Definition digital video or DV/Red Camera. The Filmmaker's Guide to Final Cut Pro Workflow will help the independent filmmaker working on a tight budget:. Understand capturing picture when shooting on film or digital video . Finishing the project on either film or video . Audio edit workflows for both film and video . Comprehend NTSC and PAL video as well as modern digital video formats. Understand timecode and the file architecture in Final Cut Pro Cinema Tools and Pro Tools

GBP 130.00
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Pro Tools for Music Production Recording Editing and Mixing

Pro Tools for Music Production Recording Editing and Mixing

Pro Tools for Music Production is a definitive guide to the system for new and professional users. Extensively illustrated in colour and packed with time saving hints and tips you will want to keep to hand as a constant source of information. The book takes a real-world approach and shows how to build the right system to suit your needs. Detailed chapters on recording editing and mixing blend essential knowledge with tutorials and practical examples from actual recordings. The second edition features a wealth of new and updated material including: � Pro Tools HD systems explained� Pro Tools 6. 1 software (and up to version 6. 2. 3)� Mac OSX installation and troubleshooting� A new chapter on MIDI� Additional and expanded tutorials� More on Identify Beat Beat Detective and tempo maps� Extra coverage of plug-ins and virtual instruments� How to use Propellerheads Reason and Ableton Live with Pro Tools� What you need to know about the new file management capabilities� How to transfer projects between Pro Tools and other MIDI and audio software and between Pro Tools TDM on the Mac and Pro Tools LE on the PCPro Tools for Music Production is a vital source of reference to keep by your side whether you are a working professional or a serious hobbyist looking for professional results. | Pro Tools for Music Production Recording Editing and Mixing

GBP 170.00
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Pro Tools 9 Music Production Recording Editing and Mixing

Pro Tools 9 Music Production Recording Editing and Mixing

Prepare yourself to be a great producer when using Pro Tools in your studio. Pro Tools 9 for Music Production is the definitive guide to the software for new and professional users providing you with all the vital skills you need to know. Covering both the Pro Tools HD and LE this book is extensively illustrated in color and packed with time saving hints and tips it is a great reference to keep on hand as a constant source of information. Detailed chapters on the user interface the MIDI and scoring features recording editing signal processing and mixing blend essential knowledge with tutorials and practical examples from actual recordings. New and updated materials include:*Pro Tools 9 software described in detail*Details of the new functions and features of PT9 *Full color screen shots and equipment photos Pro Tools 9 for Music Production is a vital source of reference for the working professional or serious hobbyist looking for professional results. | Pro Tools 9 Music Production Recording Editing and Mixing

GBP 145.00
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Pro Tools for Film and Video

Pro Tools for Film and Video

This step-by-step guide for editing sound to picture using Pro Tools starts by explaining the Pro Tools systems and covers all key audio topics including equipment sound music effects output and mixing tools to give users the skills needed to work on any project from big budget feature film to amateur DV video in mono stereo or surround sound. Clearly set out and thorough in coverage the book takes a practical real world approach a live 35mm film project runs through the chapters illustrating how different functions are added to a film providing the real detail of how to apply it to an edit. Extensively illustrated in color and packed with time-saving hints and tips the companion website http://www. focalpress. com/cw/angell-9780240520773/ . contains the various Pro Tools sessions of the project film as it moves through audio editing ADR mixing and final 35mm release prints. | Pro Tools for Film and Video

GBP 175.00
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Vegas Pro 8 Editing Workshop

Vegas Pro 8 Editing Workshop

Master the Vegas Pro 8 toolset including its industry-leading HD and audio capabilities. This comprehensive guide delivers the nuts and bolts of the essential tasks from installing the application to outputting together with practical editing techniques and real-world examples for working more efficiently. Packed with all the necessary materials including video footage sequences and detailed instructions this book and downloadable resources combo gives you a working knowledge of Vegas Pro 8. Better expert advice simply can't be found. Key features include:* Capturing video including HD HDV XDCAM and AVCHD* Using editing tools transitions filters and third-party plug-ins* Multicam production and editing* Color correction titling and compositing* Recording and editing audio; using audio plug-ins* Creating and using Media Manager databases* Web video workflow* 24p HDCAM/DVCAM workflow for the independent filmmaker | Vegas Pro 8 Editing Workshop

GBP 175.00
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Digital Audio Editing Correcting and Enhancing Audio in Pro Tools Logic Pro Cubase and Studio One

Digital Audio Editing Correcting and Enhancing Audio in Pro Tools Logic Pro Cubase and Studio One

Whether you‘re comping a vocal track restoring an old recording working with dialogue or sound effects for film or imposing your own vision with mash-ups or remixes audio editing is a key skill to successful sound production. Digital Audio Editing gives you the techniques from the simplest corrective editing like cutting copying and pasting to more complex creative editing such as beat mapping and time-stretching. You‘ll be able to avoid unnatural-sounding pitch correction and understand the potential pitfalls you face when restoring classic tracks. Author Simon Langford invites you to see editing with his wide-angle view putting this skill into a broad context that will inform your choices even as you more skillfully manipulate sound. Focusing on techniques applicable to any digital audio workstation it includes break-outs giving specific keystrokes and instruction in Avids Pro Tools Apple‘s Logic Pro Steinberg‘s Cubase and PreSonus‘s Studio One. The companion websites includes tutorials in all four software packages to help you immediately apply the broad skills from the book. | Digital Audio Editing Correcting and Enhancing Audio in Pro Tools Logic Pro Cubase and Studio One

GBP 175.00
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Final Cut Pro X for iMovie and Final Cut Express Users Making the Creative Leap

Final Cut Pro X for iMovie and Final Cut Express Users Making the Creative Leap

Updates and addendum for the new version of FCPX (10. 0. 3) are available on the companion website fcpxbook. com. Are you an iMovie or Final Cut Express user ready to make the jump to Final Cut Pro? If so look no further. Take your movies to the next level with this easy-to-follow hand-on guide from one of the preeminent Apple trainers in the world today. Author Tom Wolsky starts with the basics of Final Cut Pro X allowing you to easily make the leap from Final Cut Express or iMovie then gradually introduces you to more complex techniques with step-by-step tutorials. Tom specifically shows you how certain techniques and concepts you utilized in iMovie and Final Cut Express translate to Final Cut Pro. More than a button-pushing manual this editing workshop gives your firsthand experience with the art and technique of editing with Final Cut Pro. It includes in-depth information on the application's features interface elements and tools. You will develop a working knowledge of the principles and methods taught in film schools with tutorials that covers the essentials: . Nuances of system set-up to ensure smooth operation . Getting your tape-based and file-based AVCHD and DSLR media into Final Cut Pro and getting it organized . Editing to build and trim a sequence of shots. Working with audio split edits back-timing and level control . Adding transitions. Final Cut Pro titling tools. Color correction image animation and special effects . Compositing to enhance your projects . Outputting your material | Final Cut Pro X for iMovie and Final Cut Express Users Making the Creative Leap

GBP 145.00
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Final Cut Pro Workflows The Independent Studio Handbook

Final Cut Pro Workflows The Independent Studio Handbook

Today's digital production tools empower the small team to produce multimedia projects that formerly required large teams. Orchestrating a production requires more than proficiency with the postproduction tools. Final Cut Pro Workflows: The Independent Studio Handbook offers a cookbook of postproduction workflows that teams can follow to deliver an array of products to their clients. It describes appropriate postproduction workflows team roles and responsibilities and required equipment for some of the most common media productions. Combining the wisdom of traditional roles and responsibilities with an understanding of how FCP facilitates a new flexibility where these roles/responsibilities can be redistributed this book sheds light on workflow processes and responsibilities and includes 7 real-world workflows from a diverse range of projects: Money-Saving Digital Video Archive Long-Form Documentary with Mixed Sources Web-Based Viewing and Ordering System 30-Second Spot for Broadcast Multi-Part TV Series with Multiple Editors DVD Educational Supplement Music Video with Multi-Cam Editing and Multiple OutputsWritten with a unique iconography to better convey key points and applicable to all levels of FCP users Final Cut Pro Workflows: The Independent Studio Handbook is a vital reference tool for every postproduction house. The DVD files are also available at http://www. taylorandfrancis. com/cw/osder-9780240810058/. | Final Cut Pro Workflows The Independent Studio Handbook

GBP 175.00
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Pro Tools LE and M-Powered The complete guide

Pro Tools LE and M-Powered The complete guide

Pro Tools LE and M-Powered is an authoritative guide to Digidesign's entry-level hardware and software systems. Illustrated throughout with color screen grabs the book starts by giving you useful overviews and advice about the hardware options available. Subsequent chapters are packed with easy-to-follow instructions valuable hints and time-saving tips on how to use the software. Includes:* Full coverage of all new features in version 7* Information on tempos clicks and grooves* Two chapters on MIDI* Useful tutorials on using Reason Live and SampleTank* Recommendations on backups and transfers* Guidance on the DV Toolkit for post productionFor troubleshooting technical problems advice on purchasing decisions or inspiration for new ideas keep this book by your side as a vital reference point. | Pro Tools LE and M-Powered The complete guide

GBP 130.00
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Pro refrigerio animae: Death and Memory in East-Central Europe Fourteenth-Nineteenth Centuries

Pro refrigerio animae: Death and Memory in East-Central Europe Fourteenth-Nineteenth Centuries

The historiography of death memory and testamentary practices is already abundant in Western Europe and a fairly large number of extra-European regions. For East-Central Europe there are many short studies in various regional languages mainly on anthropological/ethnographic aspects of the funeral rituals. This is an edited collection of studies by international scholars on the interlocking themes of attitudes and discourses on death commemorative practices and inheritance/testamentary strategies in the Balkans and East-Central Europe. These and other related themes are addressed comparatively and cover areas including Albania Bulgaria Romania Greece and areas of the former Yugoslavia Hungary and Austria from the perspective of imperial – Ottoman and Habsburg – legacies. Pro refrigerio animae: Death and Memory in East-Central Europe contributes to this subject by: linking anthropological/religious/cultural approaches to death to the legal/economic aspects of inheritance/commemoration; adding a still absent East-Central European and Habsburg Balkan and Ottoman dimension to the study of death memorialization and testaments; and presenting an abundant primary and secondary material in English translation and thus placing research on death and testaments by East-Central and Greek scholars within the international scholarly circuit. | Pro refrigerio animae: Death and Memory in East-Central Europe Fourteenth-Nineteenth Centuries

GBP 130.00
1

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment assists educators in understanding how to identify and target behaviors that influence the success of students and daily classroom instruction. Each module:Provides case studies with examples of the concepts being taught. Includes presentations interactive graphic organizers and small-group problem-solving activities. Offers self-assessments and resources for developing interventions. May be used within a university course a series of workshops or professional teacher learning communities. Uses functional behavior assessment (FBA) a successful research-based approach to behavioral interventions. Using this book teachers can learn to manage student behavior and implement differentiation in the classroom. | Classroom Management for Gifted and Twice-Exceptional Students Using Functional Behavior Assessment A Step-by-Step Professional Learning Pro

GBP 99.99
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The Crisis in Pro Baseball and Japan’s Lost Decade The Curious Resilience of Heisei Japan

The Crisis in Pro Baseball and Japan’s Lost Decade The Curious Resilience of Heisei Japan

This book examines Japan’s Heisei era through the lens of the crisis in Japanese professional baseball of 2004 challenging the narrative of decline that dominates the discourse on the period. The story of this crisis reveals much about the Japanese psyche during the “Lost Decade ” about the nature of change during Heisei Japan and of the nation’s resilience. The business of professional baseball provides crucial insights as it achieved its basic form at the same time as Japan’s postwar political economy and shared many characteristics with it including systemic inefficiencies that post-“bubble” Japan could no longer sustain. The book traces how the crisis unfolded and the cast of characters who appeared during it (including team owners players IT entrepreneurs and ordinary fans) revealing much about the push and pull of continuity and change in Japan. Featuring an in-depth analysis of the key participants and developments of the crisis in baseball this book will be a valuable resource for students and scholars of sports management Japanese history and Japanese culture particularly of the Heisei era. | The Crisis in Pro Baseball and Japan’s Lost Decade The Curious Resilience of Heisei Japan

GBP 130.00
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Musical Psychedelia Research at the Intersection of Music and Psychedelic Experience

Musical Psychedelia Research at the Intersection of Music and Psychedelic Experience

Psychedelic music is a fascinating yet under-researched field of study. This thought-provoking collection offers a broad introduction to the field of psychedelic music studies bringing together scholarly work on psychedelic music in genres like rock folk electronic dance music and pop. Through an expanded purview on psychedelic music an emerging trend in research the collection affords students and academics alike an introduction to a rich multi-faceted field. The contributing authors explore a range of different facets of musical psychedelia: its transgressive and transcendent aspects its foregrounding of timbre and texture the way it changes our perception of time its influence on “non-psychedelic” music key composition and production techniques that composers and musicians use in its creation how it is mediated by different places and spaces and the interplay between psychedelic visual and sonic aesthetics. This interdisciplinary work reveals both commonalities in musical psychedelic experiences and the contestation inherent in a field of study that juxtaposes music of different genres and eras with a variety of theoretical approaches and methodologies. In broadening the scope of psychedelic music research the collection not only makes for varied and absorbing reading on the subject level but also stimulates reflexive thought about interdisciplinary research. | Musical Psychedelia Research at the Intersection of Music and Psychedelic Experience

GBP 130.00
1

Animate to Harmony The Independent Animator's Guide to Toon Boom

Animate to Harmony The Independent Animator's Guide to Toon Boom

Want to create studio-quality work and get noticed? Just coming off Flash and looking for a Toon Boom intro? Are you a traditional pencil-and-paper animator? From scene setup to the final render learn how to navigate the Toon Boom interface to create animation that can be published on a variety of platforms and formats. Animate to Harmony guides you through Toon Boom‘s Animate Animate Pro and Harmony programs teaching you how to create high-quality 2D animation of all complexities. The main text focuses onfeatures that are common across all three programs while Advanced Techniques boxes throughout the book elaborate on Pro and Harmony features appealing to all levels of experience with any of the three main Toon Boom products. | Animate to Harmony The Independent Animator's Guide to Toon Boom

GBP 175.00
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The Teaching of Instrumental Music

The Teaching of Instrumental Music

The Teaching of Instrumental Music Fifth Edition introduces music education majors to basic instrumental pedagogy for the instruments and ensembles commonly found in the elementary and secondary curricula. It focuses on the core competencies required for teacher certification in instrumental music with the pervasive philosophy to assist teachers as they develop an instrumental music program based on understanding and respecting all types of music. Parts I and II focus on essential issues for a successful instrumental program presenting first the history and foundations followed by effective strategies in administrative tasks and classroom teaching. Parts III IV and V are devoted to the skills and techniques of woodwind brass and percussion and string instruments. In all The Teaching of Instrumental Music is the complete reference for the beginning instrumental teacher commonly retained in a student’s professional library for its unique and comprehensive coverage. NEW TO THIS EDITION: Revision and updating of curriculum developments such as coordinating State Department of Education student learning objectives with the recent Every Student Succeeds Act (ESSA) New discussion of the NAfME National Standards as they relate to the teaching of instrumental music Revamping of rehearsing instrumental ensembles chapters including new or expanded sections on programming choosing quality music and applying successful rehearsal techniques Updates on references plus new discussion questions and websites and internet links A chapter devoted to classroom guitar Updates on the use of technology for teaching and learning music More on healthy performance practice marching band and jazz band Online materials located in the eResources section on the Routledge website.

GBP 105.00
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Grassroots Development Initiatives in India Rights Based Approach to Development and Advocacy

Grassroots Development Initiatives in India Rights Based Approach to Development and Advocacy

This book examines how the voluntary organisations engaged with development programmes work with the approach of conscientisation to empower Adivasis. Their work has been instrumental in making government machinery pro-poor by implementing development programmes with greater transparency and accountability. Conscientisation of Adivasis by voluntary organisations through their educative role has resulted in the advancement of their lives and the emergence of autonomous leadership. The study concludes that the ideological base of the founders of the organisations made the Adivasis independent and self-supportive for their development from their earlier status of servitude through initiating and accomplishing the task of conscientisation. This title is co-published with Aakar Books. Print editions not for sale in South Asia (India Sri Lanka Nepal Bangladesh Pakistan and Bhutan) | Grassroots Development Initiatives in India Rights Based Approach to Development and Advocacy

GBP 130.00
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Love and Hate The Natural History of Behavior Patterns

Love and Hate The Natural History of Behavior Patterns

The author argues that there are specific turning points in evolution. Structures and behavioral patterns that evolved in the service of discrete functions sometimes allow for unforeseen new developments as a side effect. In retrospect they have proven to be pre-adaptations and serve as raw material for natural selection to work upon. Love and Hate was intended to complement Konrad Lorenz's book On Aggression by pointing out our motivations to provide nurturing and thus to counteract and correct the widespread but one-sided opinion that biologists always present nature as bloody in tooth and claw and intra-specific aggression as the prime mover of evolution. This simplistic image is nonetheless still with us all the more regrettably because it hampers discussion across scholarly disciplines. Eibl-Eibesfeldt argues that leaders in individualized groups are chosen for their pro-social abilities. Those who comfort group members in distress who are able to intervene in quarrels and to protect group members who are attacked those who share those who in brief show abilities to nurture are chosen by the others as leaders rather than those who use their abilities in competitive ways. Of course group leaders may need beyond their pro-social competence to be gifted as orators war leaders or healers. Issues of love and hate are social in origin and hence social in consequence. Life has emerged on this planet in a succession of new forms from the simplest algae to man-man the one being who reflects upon this creation who seeks to fashion it himself and who in the process may end by destroying it. It would indeed be grotesque if the question of the meaning of life were to be solved in this way. In language that is clear and accessible throughout arguing forcefully for the innate and preprogrammed dispositions of behavior in higher vertebrates including humans Eibl-Eibesfeldt steers a middle course in discussing the development of cultural and ethical norms while insisting on their matrix of biological origins. | Love and Hate The Natural History of Behavior Patterns

GBP 145.00
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Israel and the United States Six Decades of US-Israeli Relations

Israel and the United States Six Decades of US-Israeli Relations

This unique volume intensively studies the nature and extent of US - Israeli relations from 1948 through the Bush and Obama administrations. Leading experts in the field (including Israeli and North American scholars from a variety of political perspectives) contribute original essays on the principal political religious ethnic military economic and juridical connections between the United States and Israel. Specific topics covered in this new book include: the pro-Israel lobby in the United States; the US Jewish community and its relations to Israel; evangelical Christians and Israel; military and economic ties between the United States and Israel; the threat of a nuclear Iran for both countries; and the impact of American jurisprudence on Israel. Section introductions from the editor effectively contextualize the issues and provide students with an in-depth understanding of the past present and future of the US - Israel relationship. | Israel and the United States Six Decades of US-Israeli Relations

GBP 130.00
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Luxury Marketing Sustainability and Technology The Future of Luxury Management

Luxury Marketing Sustainability and Technology The Future of Luxury Management

Luxury Marketing Sustainability and Technology explores how new technologies sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions this book offers clear insights into relationship marketing and luxury management. It examines the growth of luxury marketing strategies for luxury brands advertising and communication of luxury brands AI and disruptive technology in luxury marketing and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing including those interested in international marketing social media marketing and fashion management as well as innovation management and sustainability. | Luxury Marketing Sustainability and Technology The Future of Luxury Management

GBP 130.00
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China's New Diplomacy Rationale Strategies and Significance

China's New Diplomacy Rationale Strategies and Significance

What is the impact of China's new multi-directional diplomacy on international political economy and how can the international community properly respond to the new diplomacy? Based on extensive research addressing these and other important policy questions this book investigates China's new diplomacy since the early 1990s with a focus on Chinese initiatives in the Middle East Latin America and the Caribbean Africa Central Asia Southeast Asia and the South Pacific. Zhiqun Zhu examines China's current efforts to secure energy to expand investment and trade and to enhance 'soft power' around the world. He evaluates how China's activities affect international political economy and how the international community especially the United States has reacted to China's new pro-active diplomacy. The study answers some of the lingering questions about Chinese politics and the policy implications for both China and the international community as they become increasingly interdependent. | China's New Diplomacy Rationale Strategies and Significance

GBP 130.00
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