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Effective Lifecycle Management of Healthcare Applications Utilizing a Portfolio Framework

Effective Lifecycle Management of Healthcare Applications Utilizing a Portfolio Framework

The rapid growth of software applications within healthcare organizations has made it essential to have defined methodologies and formal processes for the management of the entire Information Technology (IT) portfolio. Utilizing a portfolio management framework throughout an application’s lifecycle will provide the necessary structure to ensure that all new applications are properly evaluated and once implemented remain relevant while continuing to meet organizational requirements. While an organization may have a few large organization-wide systems such as the Electronic Health Record (EHR) lab or radiology systems they also have a large quantity of other clinical administrative and research systems. Some larger organizations now have hundreds of software applications to support and manage. The IT staff must be able to implement new requests while still maintaining the current application portfolio. Utilizing a standard repeatable process will help to manage these large portfolios of software applications. This book reviews the management of applications throughout their lifecycle from initial request through disposition. Best practices dictate that every newly requested application undergoes analysis followed by an approval decision from the organization’s governance committee. The initial implementation project must include activities to prepare for ongoing support while ensuring the application is compliant with all security privacy and architecture requirements. An application spends years in operations and maintenance where changes occur regularly through configuration and release management or additional projects. The cycle continues until disposition. Understanding when to dispose of an application is just as important as deciding when to implement a new one. A defined process for disposing of an application ensures all parts are properly removed or destroyed. | Effective Lifecycle Management of Healthcare Applications Utilizing a Portfolio Framework

GBP 48.99
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The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

As innovation moves from the lab to the market a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need? Is my innovation filling that gap in the market? Who are my competitors? How are they approaching the market? If these questions are unaswered entrepreneurs meet potential investors or partners with only a basic understanding of their market. The objective of this book is to fill this gap. It is a practical manual that gives entrepreneurs real-world advice and tools to build a solid market model. The book provides tips models and tools entrepreneurs can use to collect interpret and present their market and integrate it into their business plan. What the entrepreneur learns in this book will help him throughout his journey. After going over the market research process he will learn how to design and use a number of market research tools and how to adapt them in a life science context. From building a web survey to preparing interviews to doing your own secondary research this handbook will help him gain a comprehensive understanding of how to perform his own market research activities and how to analyze his data. Finally a number of frameworks (such as the TAM-SAM-SOM as well as the KANO Model) are described so that he can efficiently share what he has learned using models that simply yet effectively shares findings. | The Handbook for Market Research for Life Sciences Companies Finding the Answers You Need to Understand Your Market

GBP 52.99
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Social and Sustainability Marketing A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

Social and Sustainability Marketing A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

. an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production. Professor Pierre McDonagh Associate Editor Journal of Macromarketing (USA); Professor of Critical Marketing & Society University of Bath UK Experts in the field of economics management science and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however the level of existing literature and availability of teaching cases reflect a dearth of real case studies especially those focused on marketing for social good. This book of actual case studies will address that need. In addition this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles such as social marketing green marketing and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies collections of questions teaching materials and real-life marketing scenarios this book offers a unique source of knowledge to marketing professionals students and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses. | Social and Sustainability Marketing A Casebook for Reaching Your Socially Responsible Consumers through Marketing Science

GBP 56.99
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