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Primal Strength Performance Series Modular Rack - Mounted Belt Squat Platform

Primal Strength Performance Series Modular Rack - Mounted Belt Squat Platform

Primal Strength Performance Series Modular Rack - Mounted Belt Squat Platform Key Features: Rack Mounted Belt Squat Attachment with Platform Suitable For Performing Hip Belt Squats Compatible with Performance Series Racks Robust and Highly Durable Construction    Introducing the Primal Strength Performance Series Modular Rack - Mounted Belt Squat Platform, a pinnacle of innovation and performance in lower body training. Crafted for commercial-grade durability and precision, this platform is designed to elevate your gym experience and redefine the way you approach leg and lower body workouts.     Key Features: Innovative Belt Squat System The Primal Performance Series Modular Rack - Mounted Belt Squat Platform features an ingenious belt squat system that revolutionizes your lower body exercises. Experience a versatile and effective means of performing squats and related movements with enhanced stability, ensuring a low center of gravity for optimal balance and safety.     Reduced Injury Risk Exercise confidently with the assurance that our platform is engineered for safety. The unique design minimizes spinal and shoulder load, reducing the risk of back and shoulder strain. Prioritize the well-being of your members with a platform that promotes a comfortable and safe workout experience for users of all levels.     Optimized Lower Body Engagement Achieve superior engagement of lower body muscles with our platform. The belt squat system allows for targeted hip abductor-to-adductor engagement, ensuring an efficient and effective lower body workout that caters to a wide range of fitness goals.     Efficient Training to Failure Push the limits safely with the Primal Performance Series Modular Rack - Mounted Belt Squat Platform. Designed to facilitate high-volume training sessions and rapid progress, this platform empowers users to train to failure with confidence and efficiency.     Extended Durability Rigorously tested and built to withstand heavy gym traffic, the platform promises consistent performance in any environment. Invest in a durable and reliable piece of equipment that stands the test of time, offering long-lasting value to your gym facility.      Specifications Gross Weight (kg) 29.4 Net weight (kg) 28.8 Packing size (cm) 76.5 x 48 x 17.5 Product size (cm) 75.7 x 71.5 x 16.1

GBP 399.99
1

Primal Strength Pro Series Safety Squat Bar - Black

Primal Strength Pro Series Safety Squat Bar - Black

Primal Strength Pro Series Safety Squat Bar - Black Key Features: Thick Padding 300kg Weight Capacity (fully welded) Additional Safety Frame Angle Ensures Perfect Position 50mm Olympic End Caps Lifetime No-Bend Warranty    Unleash the power of your squats with the Primal Strength Pro Series Safety Squat Bar in Black. Designed for unparalleled durability and comfort, this bar combines thick padding, a robust fully welded construction, and enhanced safety features to provide a seamless and secure squatting experience. With optimal angles for proper form and 50mm Olympic compatibility, this bar ensures a smooth integration into your workout routine. Backed by a lifetime "No-Bend" warranty, the Primal Pro Series Safety Squat Bar is the epitome of strength, safety, and performance. Elevate your squats to new heights with this exceptional fitness essential.     Key Features: Thick Padding for Superior Comfort The Primal Pro Series Safety Squat Bar prioritizes your comfort with its thick padding. Experience unparalleled cushioning that doesn't compromise on support, ensuring a comfortable and focused squatting session.     Unyielding Capacity with Fully Welded Construction Built with a fully welded construction, this bar boasts an impressive 300kg weight capacity. Whether you're a seasoned lifter or pushing your limits, rest assured that this bar provides unwavering support for even the most intense squat sessions.     Enhanced Safety with Additional Safety Frame Prioritize safety in your workouts with the added security of an extra safety frame. This feature instills confidence in your lifts, allowing you to focus on your form and muscle engagement without any safety concerns.     Optimal Angle for Proper Form Carefully calculated for the perfect squatting angle, this bar ensures optimal positioning during your lifts. Achieve proper form effortlessly, enhancing the effectiveness of your workouts and reducing the risk of injury.    Olympic Compatibility for Seamless Integration Equipped with 50mm Olympic end caps, the Safety Squat Bar integrates seamlessly into your existing equipment setup. This compatibility ensures a smooth transition into your workout routine without the need for additional adjustments.     No-Bend Assurance with Lifetime Warranty Backed by our lifetime "No-Bend" warranty, the Primal Pro

GBP 199.99
1

Primal Strength Performance Series 100kg Set V2.0 Steel Calibrated Plate Set

Primal Strength Performance Series 100kg Set V2.0 Steel Calibrated Plate Set

Primal Strength Performance Series 100kg Set V2.0 Steel Calibrated Plate Set Key Features: Machine Calibrated for Precision +/- 10g Weight Tolerance Dual Brass Calibration Plugs Standard IPF Colour Coded Slim Plate Design for Maximum Loading 50mm Barbell Fit Raised Logo with Premium Finish    Introducing the Primal Strength Performance Series 100kg Set V2.0 Steel Calibrated Plate Set – a pinnacle of precision and performance in the realm of weightlifting. This meticulously crafted plate set is designed to meet the exacting standards of professional athletes and fitness enthusiasts, providing a reliable and accurate tool for your strength training journey.     Machine Calibrated for Precision Experience unparalleled accuracy with our machine-calibrated plates. Each plate undergoes a meticulous calibration process, ensuring precision in weight measurement for a consistent and reliable workout.     Weight Tolerance Designed to meet the highest standards, our calibrated plates boast an impressive weight tolerance of +/- 10g. This minimal margin of error allows you to trust in the accuracy of your lifts and focus on pushing your limits.     Dual Brass Calibration Plugs For enhanced reliability, our plates feature dual brass calibration plugs. These precision-engineered plugs contribute to the overall calibration process, adding an extra layer of assurance to the weight accuracy.     Standard IPF Colour Coded In adherence to the International Powerlifting Federation (IPF) standards, our plates come colour-coded for easy weight identification. This standardized coding system allows for quick and efficient selection during your workouts.     Slim Plate Design for Maximum Loading Optimize your barbell space with our slim plate design. This thoughtful feature allows for maximum loading capacity, enabling you to reach your desired weight without compromising the efficiency of your workout.     Barbell Fit Compatible with standard 50mm barbells, our calibrated plates seamlessly integrate into your existing weightlifting setup. Enjoy the flexibility and convenience of using these plates with your preferred barbell.     Raised Logo with Premium Finish Experience the touch of luxury with our raised logo and premium finish. The attention to detail extends beyond performance to aesthetics, making these plates a sophisticated addition to your

GBP 404.99
1

Primal Strength Pro Series Wishbone

Primal Strength Pro Series Wishbone

Primal Strength Pro Series Wishbone Key Features: The Wishbone adapts to you as opposed to you adapting to the rigid barbell Allows natural flexion and extension of the ankles, knees and hips making it easy to learn! Develop lower body functional size and strength No weight sitting directly on your upper spine No hyper extension of your shoulder Weight Capacity of Wishbone - 300kg    Introducing the Primal Strength Pro Series Wishbone – a groundbreaking and versatile strength training tool designed to revolutionize your workout routine. The Wishbone is hailed as one of the most ingenious additions to strength training, offering a unique approach that sets it apart in the fitness realm.     Key Features: Natural Angles of Resistance The Primal Wishbone stands out with its incorporation of natural angles of resistance, allowing for the development of balanced strength without compromising joint health. This innovative design promotes neutral joint alignment at the wrists and shoulders, ensuring a workout experience that prioritizes safety and joint integrity.     Comfortable and Balanced The Wishbone is crafted to provide natural weight distribution, sitting comfortably in the midline of your body. This not only enhances the effectiveness of your exercises but also ensures a comfortable and balanced feel throughout your workout routine.     Versatile Alternative to Squats Offering a unique alternative to traditional squats, the Wishbone serves as an excellent accessory exercise for lifters. The squat pads deliver a firm and stable feel, while the rotating handles open up a multitude of pulling, pushing, and rotational exercises, all while maintaining the wrists in a safe and neutral position.     Adapts to You Unlike rigid barbells that require adaptation, the Wishbone adapts to your body's natural movements. This adaptability allows for a more personalized and comfortable workout experience tailored to your unique needs and preferences.     Natural Flexion and Extension Facilitating natural flexion and extension of the ankles, knees, and hips, the Wishbone makes it easy to learn and master. This unique design element ensures a seamless integration into your workout routine, promoting proper form and technique.     Lower Body Functional Size and Strength

GBP 199.99
1

Primal Strength Pro Series Adjustable Monolift

Primal Strength Pro Series Adjustable Monolift

Primal Strength Pro Series Adjustable Monolift Key Features: Safely lift the bar off without having to walk out Features premium sandwich style rubber J-hooks Staple for any strong man lifts Sold in pairs    Introducing the Primal Strength Pro Series Adjustable Monolift, an essential attachment designed to enhance your strength training experience. Compatible with the Performance Series Rig Systems, racks, and any Power Rack featuring 1-inch holes and 75mm box section uprights, this versatile monolift attachment is a must-have for serious lifters and strongman enthusiasts.     Key Features: Seamless Compatibility The Primal Adjustable Monolift attachments seamlessly integrate with Performance Series Rig Systems, racks, and Power Racks equipped with 1-inch holes and 75mm box section uprights. Elevate your lifting capabilities with this precision-engineered accessory.     Optimized Strongman Lifts Monolift attachments are indispensable for strongman lifts, allowing you to tackle heavier weights without the need to walk the bar out. Enhance your training regimen and focus on pushing your limits with confidence.     Premium Design Elements Each monolift arm features a laser-etched Primal logo, reflecting the commitment to quality and craftsmanship. The premium rubber J-hooks protect your bars, while the steel back plate safeguards the uprights of your rack. The locking screw ensures a secure and stable lifting experience.     Efficient Bar Movement The Primal Adjustable Monolifts are designed to smoothly move back into the rack once you've removed the bar from the J-hook. This intelligent design eliminates the need for manual readjustments, providing convenience and efficiency during your lifting sessions.     Versatile Compatibility Compatible with most standard barbells, including the Primal Safety Squat Bar, these monolift attachments offer versatility in your strength training routine.     Impressive Weight Capacity With a substantial weight capacity of 300kg, the Primal Adjustable Monolifts are engineered to handle the demands of heavy lifting, ensuring stability and safety during your most challenging workouts.      Specifications Gross Weight (kg) 21.0 Net Weight (kg) 19.0 Packing Size (cm) 82 x 34 x 12.5 Product Size (cm) 65 x 8 x 37 Warranty Home & light commerical use - 5 years frame, 2 years parts, 1

GBP 224.99
1

Primal Strength Personal Series Flat Folding Adjustable Bench

Primal Strength Personal Series Flat Folding Adjustable Bench

Primal Strength Personal Series Flat Folding Adjustable Bench Key Features: Compact, foldable design, reducing to just 12.5cm in height. Adjustable backrest with 8 positions for versatile training. Seat adjusts in 3 ways for personalised comfort. Quick and easy folding for efficient storage. Durable padding and upholstery for lasting comfort. Integrated wheels for effortless mobility. Supports a maximum weight capacity of 200kg.   The Primal Strength Personal Series Flat Folding Adjustable Bench is a versatile and functional addition to any home gym, designed to support a wide range of strength-training exercises. From flat and incline dumbbell workouts to barbell bench presses and cable machine exercises, this bench delivers exceptional performance while saving valuable space. With its adjustable design, durable construction, and lightweight portability, it’s the ideal choice for fitness enthusiasts looking to maximise their workout potential at home.   Key Features: Space-Saving Foldable Design The bench folds flat to just 12.5cm in height, making it easy to store in tight spaces. Built-in wheels and an aluminium transport handle ensure effortless movement and storage convenience, perfect for home gyms.     8-Way Adjustable Backrest The backrest offers eight adjustable angles ranging from 0-60˚, allowing you to perform a variety of exercises, from flat bench presses to incline dumbbell workouts, with proper support and positioning.      3-Way Adjustable Seat The seat adjusts in three positions, enhancing stability and comfort during incline or decline exercises, ensuring optimal alignment for your workouts.     Flat, Incline, and Decline Positions Versatile positioning makes this bench suitable for dumbbell exercises, barbell bench presses, and cable machine support, covering a wide range of workout needs in one compact tool.     Premium Steel Construction Crafted from high-quality steel with a sleek matte black finish, the frame offers exceptional durability and strength. With a 200kg max weight capacity, it provides stable support for intense training sessions. Comfortable Padding and Upholstery The bench features thick, high-quality padding with durable upholstery, delivering comfort and resilience during prolonged use, even in demanding workouts.   Lightweight and Portable Despite its

GBP 299.99
1

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Black Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Black Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Black Teflon Coating Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar – "It's Heavy," a revolutionary addition to our lineup of premium barbells. This UK-first Teflon-coated Olympic Bar is engineered for heavy-duty use in Powerlifting, Olympic-lifting, and functional training applications, setting a new standard in durability and performance.     Key Features: Advanced Teflon Coating Technology We've incorporated state-of-the-art Teflon-style technology, known for protecting household appliances, to elevate the durability of the "It's Heavy" Olympic Bar beyond our ceramic-coated bars. This advanced coating ensures longevity and damage resistance, making it a standout choice for rigorous training.    Smooth 8-Needle Bearings Spin Designed for an exceptional lifting experience, the bar features 8-needle bearings, providing an incredibly smooth and reduced-friction spin. This quality spin, coupled with market-leading durability, ensures optimal performance during heavy lifts.    Robust Construction and Testing Tested to a minimum of 190,000 lbs per square inch, the "It's Heavy" Olympic Bar undergoes rigorous machine testing repeatedly under stresses of up to and including 1000kg. This robust construction guarantees reliability in heavy-duty lifting.    Dual Knurling for Versatility The Olympic Bar boasts dual knurling for Power and Olympic lifting, eliminating the center knurl for a comfortable grip. The 1mm knurl is slightly lighter than ceramic-coated bars, making it particularly suitable for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving Featuring phosphorised black sleeves with light knurling for secure plate grip, the 50mm-diameter sleeves are laser-etched with Primal branding for a touch of sophistication.    Versatile Usage and Compatibility Part of our extensive Primal bar range, the "It's Heavy" Olympic Bar is suitable for sports facilities, commercial gyms, PT studios, and home use. Weighing exactly 20kg, it is compatible with all Olympic-size 50-51mm discs.    

GBP 249.99
1

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Red Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Red Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Red Teflon Coating Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar – "It's Heavy," a revolutionary addition to our lineup of premium barbells. This UK-first Teflon-coated Olympic Bar is engineered for heavy-duty use in Powerlifting, Olympic-lifting, and functional training applications, setting a new standard in durability and performance.     Key Features: Advanced Teflon Coating Technology We've incorporated state-of-the-art Teflon-style technology, known for protecting household appliances, to elevate the durability of the "It's Heavy" Olympic Bar beyond our ceramic-coated bars. This advanced coating ensures longevity and damage resistance, making it a standout choice for rigorous training.    Smooth 8-Needle Bearings Spin Designed for an exceptional lifting experience, the bar features 8-needle bearings, providing an incredibly smooth and reduced-friction spin. This quality spin, coupled with market-leading durability, ensures optimal performance during heavy lifts.    Robust Construction and Testing Tested to a minimum of 190,000 lbs per square inch, the "It's Heavy" Olympic Bar undergoes rigorous machine testing repeatedly under stresses of up to and including 1000kg. This robust construction guarantees reliability in heavy-duty lifting.    Dual Knurling for Versatility The Olympic Bar boasts dual knurling for Power and Olympic lifting, eliminating the center knurl for a comfortable grip. The 1mm knurl is slightly lighter than ceramic-coated bars, making it particularly suitable for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving Featuring phosphorised black sleeves with light knurling for secure plate grip, the 50mm-diameter sleeves are laser-etched with Primal branding for a touch of sophistication.    Versatile Usage and Compatibility Part of our extensive Primal bar range, the "It's Heavy" Olympic Bar is suitable for sports facilities, commercial gyms, PT studios, and home use. Weighing exactly 20kg, it is compatible with all Olympic-size 50-51mm discs.    

GBP 249.99
1

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Digital Camouflage Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Digital Camouflage Teflon Coating

Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar - Digital Camouflage Teflon Coating Key Features: New Teflon-Coated in a Range of Colours 8-Needle Bearings and Brass Centre Sleeve Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Snap End Ring/Laser-Engraved Phosphorised Black Sleeve Dual Knurl Markings with Light 1mm Knurling 3-Year No Bend Warranty     Introducing the Primal Strength Pro Series 8 Needle Dual Knurl 20kg Olympic Bar – "It's Heavy," a revolutionary addition to our lineup of premium barbells. This UK-first Teflon-coated Olympic Bar is engineered for heavy-duty use in Powerlifting, Olympic-lifting, and functional training applications, setting a new standard in durability and performance.     Key Features: Advanced Teflon Coating Technology We've incorporated state-of-the-art Teflon-style technology, known for protecting household appliances, to elevate the durability of the "It's Heavy" Olympic Bar beyond our ceramic-coated bars. This advanced coating ensures longevity and damage resistance, making it a standout choice for rigorous training.    Smooth 8-Needle Bearings Spin Designed for an exceptional lifting experience, the bar features 8-needle bearings, providing an incredibly smooth and reduced-friction spin. This quality spin, coupled with market-leading durability, ensures optimal performance during heavy lifts.    Robust Construction and Testing Tested to a minimum of 190,000 lbs per square inch, the "It's Heavy" Olympic Bar undergoes rigorous machine testing repeatedly under stresses of up to and including 1000kg. This robust construction guarantees reliability in heavy-duty lifting.    Dual Knurling for Versatility The Olympic Bar boasts dual knurling for Power and Olympic lifting, eliminating the center knurl for a comfortable grip. The 1mm knurl is slightly lighter than ceramic-coated bars, making it particularly suitable for functional training and Olympic lifting movements.     Phosphorised Black Sleeves with Laser-Etched Engraving Featuring phosphorised black sleeves with light knurling for secure plate grip, the 50mm-diameter sleeves are laser-etched with Primal branding for a touch of sophistication.    Versatile Usage and Compatibility Part of our extensive Primal bar range, the "It's Heavy" Olympic Bar is suitable for sports facilities, commercial gyms, PT studios, and home use. Weighing exactly 20kg, it is compatible with all Olympic-size 50-51mm discs.     Recommended

GBP 199.99
1

Primal Strength Performance Series 15kg Olympic Bar - Hard Steel

Primal Strength Performance Series 15kg Olympic Bar - Hard Steel

Primal Strength Performance Series 15kg Olympic Bar - Hard Steel Key Features: 15kg Hard Chrome Steel Bar 201cm Barbell Length 25mm Grip 4-Needle Bearings and Brass Centre Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Knurl Markings at 1.2mm 3-Year No Bend Warranty     Introducing the Primal Strength Performance Series 15kg Olympic Bar - Hard Steel, a superior addition to our line-up meticulously engineered for versatile use in Powerlifting, Olympic lifting, and functional fitness applications. Crafted with precision and durability in mind, this bar stands out with its thin 25mm diameter and robust 50mm diameter sleeves, making it a go-to choice for athletes pursuing excellence in various lifting disciplines.     Key Features: Multi-Purpose Performance The Primal Performance Series 15kg Olympic Bar is a versatile tool designed to excel in Powerlifting, Olympic lifting, and functional fitness applications. Its adaptability makes it an ideal choice for athletes seeking a comprehensive barbell for their diverse training needs.     Smooth and Precise 4-Needle Bearings Engineered with 4-needle bearings, this Olympic bar guarantees an exceptionally smooth and reduced friction spin during lifts. The precise engineering of the bar ensures a high-quality spin, contributing to a seamless lifting experience.     Durable Hard Chrome Coating The bar is coated with hard chrome, presenting a best-in-class finish that not only enhances its aesthetic appeal but also adds a layer of durability. The hard chrome coating provides resilience against wear and tear, ensuring the bar maintains its quality over the long term.     Dual Knurling for Power and Olympic Lifts The Primal Performance Series 15kg Olympic Bar features dual knurling strategically placed to cater to both Power and Olympic lifts. This thoughtful design allows users to seamlessly transition between different lifting styles, enhancing the versatility of the bar.     Normal Flex/Whip for Optimal Performance Experience a normal flex/whip with every lift, ensuring the bar consistently springs back to its original position. This characteristic contributes to optimal performance, creating a barbell that meets the demands of various lifting techniques.    Laser-Etched Primal Branding The

GBP 219.99
1

Primal Strength Performance Series Calibrated Custom Olympic Plate 20kg (44.09 lbs)

Primal Strength Performance Series Calibrated Custom Olympic Plate 20kg (44.09 lbs)

Primal Strength Performance Series Calibrated Custom Olympic Plate 20kg (44.09 lbs) Key Features: 15kg Machined-Steel Core Calibrated to Under 5g Tolerance Olympic Colour System Primal branded or UK made fully customised logo World's Thinnest Plates No steel deterioration         Introducing the Primal Strength Performance Series Calibrated Custom Olympic Plate—an exceptional addition to your strength training arsenal. Crafted with precision and ingenuity, these calibrated Olympic steel plates redefine the standards of accuracy, durability, and space efficiency for a truly unparalleled lifting experience.      Key Features: Machined-Steel Core with Sub-5g Tolerance The heart of these Olympic plates lies in their machined-steel core, calibrated to an extraordinary sub-5g tolerance. This ensures accuracy within a minimal weight deviation, providing you with the confidence of precise loading for your workouts.     Olympic Colour System Embrace the efficiency of our Olympic Colour System, allowing for quick and easy weight identification during your training sessions. The standardized colors streamline the process, ensuring a seamless and organized lifting experience.    Fully Customized Logo Options Personalize your plates with the option to feature either the distinctive Primal branding or a fully customized logo of your choice, proudly showcasing your brand identity or gym affiliation.    World's Thinnest Plates Witness innovation with the world's thinnest plates, revolutionizing the space efficiency of your gym setup. These extra-thin plates offer the remarkable advantage of adding substantial weight to your barbell or plate-loaded machine without occupying excess space.    No Steel Deterioration Engineered for enduring quality, these calibrated plates boast resistance to steel deterioration, ensuring a long-lasting investment that maintains its structural integrity even under heavy usage.    Customizable Thickness Options Tailor your lifting experience with customizable thickness options, allowing you to choose the plates that align with your specific training needs. Versatility meets precision for a tailored workout session. Elevate your lifting game with the Primal Strength Performance Series Calibrated Custom Olympic Plate. From the machined-steel core to the customizable logo options, every detail is designed to enhance your training experience. Optimize

GBP 175.99
1

Primal Strength Performance Series Calibrated Custom Olympic Plate 25kg (55.12 lbs)

Primal Strength Performance Series Calibrated Custom Olympic Plate 25kg (55.12 lbs)

Primal Strength Performance Series Calibrated Custom Olympic Plate 25kg (55.12 lbs) Key Features: 15kg Machined-Steel Core Calibrated to Under 5g Tolerance Olympic Colour System Primal branded or UK made fully customised logo World's Thinnest Plates No steel deterioration         Introducing the Primal Strength Performance Series Calibrated Custom Olympic Plate—an exceptional addition to your strength training arsenal. Crafted with precision and ingenuity, these calibrated Olympic steel plates redefine the standards of accuracy, durability, and space efficiency for a truly unparalleled lifting experience.      Key Features: Machined-Steel Core with Sub-5g Tolerance The heart of these Olympic plates lies in their machined-steel core, calibrated to an extraordinary sub-5g tolerance. This ensures accuracy within a minimal weight deviation, providing you with the confidence of precise loading for your workouts.     Olympic Colour System Embrace the efficiency of our Olympic Colour System, allowing for quick and easy weight identification during your training sessions. The standardized colors streamline the process, ensuring a seamless and organized lifting experience.    Fully Customized Logo Options Personalize your plates with the option to feature either the distinctive Primal branding or a fully customized logo of your choice, proudly showcasing your brand identity or gym affiliation.    World's Thinnest Plates Witness innovation with the world's thinnest plates, revolutionizing the space efficiency of your gym setup. These extra-thin plates offer the remarkable advantage of adding substantial weight to your barbell or plate-loaded machine without occupying excess space.    No Steel Deterioration Engineered for enduring quality, these calibrated plates boast resistance to steel deterioration, ensuring a long-lasting investment that maintains its structural integrity even under heavy usage.    Customizable Thickness Options Tailor your lifting experience with customizable thickness options, allowing you to choose the plates that align with your specific training needs. Versatility meets precision for a tailored workout session. Elevate your lifting game with the Primal Strength Performance Series Calibrated Custom Olympic Plate. From the machined-steel core to the customizable logo options, every detail is designed to enhance your training experience. Optimize

GBP 197.99
1

Primal Strength Performance Series 8 Needle Steel 680kg Rated

Primal Strength Performance Series 8 Needle Steel 680kg Rated

Primal Strength Performance Series 8 Needle Steel 680kg Rated Key Features: Steel Bar 8-Needle Bearings and Brass Centre Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Dual Knurl Markings at 1.2mm 3-Year No Bend Warranty       Introducing the Primal Strength Performance Series 8 Needle Steel 680kg Rated Olympic Bar – the epitome of heavy-duty excellence in the world of powerlifting, Olympic lifting, and functional fitness. Crafted with precision and engineered for multipurpose use, this bar sets a new standard for durability and performance.     Key Features: Premium Construction The "It's Heavy" Olympic Bar is a testament to quality construction, featuring 8-needle bearings for an exceptionally smooth and reduced-friction spin. Designed to withstand heavy-duty lifting, this bar is tested to a minimum of 190,000 lbs per square inch, ensuring it meets the highest standards in the industry.    Military-Grade Ceramic Coating The bar boasts a military-grade ceramic coating that not only enhances its durability but also presents a best-in-class finish. This coating is resistant to chipping even under the heaviest use, ensuring a long-lasting and pristine appearance.     Dual Knurling Design The absence of a center knurling allows for a versatile and comfortable grip during Power and Olympic lifts. The bar exhibits a normal flex/whip, always springing back perfectly to meet the demands of your lifting routine.     Heavy-Duty Performance Built for heavy-duty applications, the "It's Heavy" Olympic Bar is warrantied for being dropped when used with quality bumper plates, making it a reliable choice for intense training sessions.     Versatile Application Suitable for use in sports facilities, commercial gyms, PT studios, or home setups, this Olympic Bar weighs 20kg and accommodates all Olympic-size, 50mm discs.    Three-Year "No Bend" Warranty The "It's Heavy" Olympic Bar comes with a three-year "no bend" warranty, showcasing our commitment to quality. Additional components are covered for one year, ensuring your investment is protected against manufacturing defects. Pair the "It's Heavy" Olympic Bar with our Performance Series Urethane Bumpers, Coloured Rubber Bumpers, or Hi-Temp Grain Bumpers for optimal performance. Elevate your lifting experience with a bar that stands out in terms of strength, durability, and design. Choose Primal Strength

GBP 299.99
1

Primal Strength Performance Series Austin Olympic Power Bar

Primal Strength Performance Series Austin Olympic Power Bar

Primal Strength Performance Series Austin Olympic Power Bar Key Features: 29mm Grip, Olympic Power Bar, Each sleeve 41.5cm Machine-Finished with Snap-Ring Ends Centre Knurling with Firm Whip 190,000 PSI-Tested, 1500 lb-Rated High-Tensile, Black Ionised-Steel Centre Bar Steel 50mm Ends with Brass Bearings 1.6mm Aggressive Diamond Knurl       Introducing the Primal Strength Performance Series Austin Olympic Power Bar—an engineering marvel designed to elevate your powerlifting experience. Crafted with precision and versatility, the Austin Power Bar is the ultimate choice for deadlifting, squatting, and benching, providing a reliable companion for your strength training journey.     Key Features: Multi-Purpose Performance The Austin Power Bar is meticulously engineered to serve as a multi-purpose power bar, catering to the demands of deadlifting, squatting, and benching. Experience exceptional performance across various powerlifting exercises.     Firm Whip and Plate Capacity With a firm whip and thinner ends, this bar allows for a substantial number of plates on the bar, providing versatility in your lifting routine. The design ensures a responsive and controlled feel during your lifts.     Aggressive Diamond Knurl The Austin Power Bar features an aggressive 1.6mm diamond knurl, offering a secure and comfortable grip for enhanced control. The knurl design ensures a reliable hold, especially during intense lifting sessions.    Smooth Spin with Brass Bushing Utilizing brass bushings, the bar delivers a smooth and reduced-friction spin. The spin is calibrated to be lower than our 8-needle bars, making it ideal for powerlifting movements.    Robust Construction and Testing Tested to a minimum stress level of 190,000 pounds per square inch and subjected to rigorous factory QC processes with repeated tests up to 1000kg of pressure, the Austin Power Bar guarantees durability and reliability.     Center Knurl for Sumo Deadlifts Distinguished from our Dual Olympic Bars, the Austin Bar includes a center knurl for sumo deadlifts and additional knurl support for squatting, providing optimal versatility for your lifting preferences.    Ionised-Steel Center The Ionised-Steel center not only enhances durability but also reduces expenses and maintenance, making it an ideal choice for busy gyms and performance centers.   

GBP 299.99
1

Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar - Black

Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar - Black

Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar - Black Key Features: Machine-Finished 4-Needle Bearing for Reduced Friction with Bush Bearing Support 190,000 PSI Tested, 1500lb Rated, High-Tensile Steel Olympic Bar 28mm Dual Knurl Medium Knurl Ionised Black Bar with Snap-Ring End 20kg Calibrated weight to be accurate to within +/-0.5%     Introducing the Primal Strength Pro Series 4 Needle Dual Knurl 7ft Olympic Bar – "Be Strong," a versatile and robust barbell meticulously engineered for powerlifting, weightlifting, and functional fitness applications. Designed with precision and durability in mind, this bar is a standout choice for any sports facility, commercial gym, PT studio, or home gym.       Key Features: Multi-Purpose Excellence The "Be Strong" Olympic Bar is crafted for multi-purpose use, making it ideal for powerlifting, weightlifting, and functional fitness exercises. Featuring 4-needle bearings for a smooth and reduced-friction spin, along with brass bushings for enhanced support, this bar ensures a superior lifting experience.     Heavy-Duty Durability Built to withstand rigorous workouts, the bar is rigorously tested to 190,000 pounds per square inch, showcasing its heavy-duty construction and ability to handle intense lifting sessions. The absence of a center knurl, coupled with dual classic knurling for Power and Olympic lifts, adds to the versatility of this bar.     Flexibility and Resilience The "Be Strong" bar combines good flex/whip, particularly beneficial for weightlifting movements, with reliable resilience, ensuring it always springs back perfectly. The Ionised black finish not only contributes to its aesthetic appeal but also develops a unique patina over time.     Versatile Compatibility Whether you're in a sports facility, commercial gym, PT studio, or working out at home, the "Be Strong" bar is designed to cater to a wide range of fitness needs. It pairs seamlessly with our Primal bumper plates for optimal performance.    Warranty Confidence Backed by a 3-year "no bend" warranty and a 1-year full bar warranty, the "Be Strong" Olympic Bar instills confidence in its durability. The warranty covers protection against bending under normal use, provided the bar hasn't been damaged due to negligent or faulty use, poor storage, or mishandling.     Storage

GBP 199.99
1

Primal Strength Pro Series 4 Needle Teflon Coated 15kg 6ft Bar - Pink

Primal Strength Pro Series 4 Needle Teflon Coated 15kg 6ft Bar - Pink

Primal Strength Pro Series 4 Needle Teflon Coated 15kg 6ft Bar - Pink Key Features: Teflon Coated 15kg Linda Bar in Primal Pink 4-Needle Bearings and Brass Centre Bearing 190,000 PSI-tested Steel- 25mm Diameter Grip Snap End Ring/Laser-Engraved Phosphorised Sleeve Dual Knurl Markings at 1.2mm 3-Year no-Bend Warranty     Introducing the Primal Strength Pro Series 4 Needle Teflon Coated Olympic Bar, featuring the unique and durable "LINDA" Pink design. This 15kg Olympic Bar is a groundbreaking addition to our core Primal bars, combining advanced technology with precision engineering for a barbell that excels in Powerlifting, Olympic-lifting, and functional fitness applications.     Key Features: Military-Grade Teflon Coating Setting a new standard in durability, the "LINDA" Pink Bar incorporates the same damage-proofing technology used in military-grade weaponry, such as rifles and machine guns. The matte finish ceramic coat ensures resilience, making this bar stand the test of time.     Smooth 4-Needle Bearing Spin Engineered with precision, the "LINDA" Bar utilizes 4-needle bearings for an exceptionally smooth and reduced-friction spin. This quality spin enhances the overall performance of the bar, providing reliability in every lift.    Thinner 25mm Diameter with 50mm Sleeve With a thinner 25mm diameter, the "LINDA" Bar is designed for versatility in Powerlifting, Olympic-lifting, and functional fitness applications. The 50mm diameter sleeve ensures compatibility with all Olympic-sized 50mm discs.    Dual Knurling for Power and Olympic Lifts Featuring dual knurling for Power and Olympic lifts, the "LINDA" Bar has no center knurl, providing a comfortable grip for a variety of exercises. The bar exhibits a normal flex/whip and consistently springs back into shape.    Phosphorised Black Sleeves with Laser-Etched Engraving The phosphorised black sleeves boast light knurling for secure plate grip, while the laser-etched Primal engraving adds a touch of sophistication to the bar's appearance.    Ceramic-Coated Finish in Primal Pink Stand out with the "LINDA" Bar's unique ceramic-coated finish in Primal Pink. This eye-catching design not only adds a pop of color to your workout space but also signifies the bar's exceptional quality and uniqueness.    Warranty for Reliability Backed

GBP 199.99
1

Primal Strength Pro Series 4 Needle Steel 450kg Rated

Primal Strength Pro Series 4 Needle Steel 450kg Rated

Primal Strength Pro Series 4 Needle Steel 450kg Rated Key Features: Machine-Finished 4-Needle Bearing for Reduced Friction with Bush Bearing Support 190,000 PSI Tested, 1500lb Rated, High-Tensile Steel Olympic Bar 28mm Dual Knurl Medium Knurl Steel Bar with Snap-Ring End 20kg Calibrated weight to be accurate to within +/-0.5%       Introducing the Primal Strength Pro Series 4 Needle Steel Olympic Bar – "It's Heavy," a versatile and robust barbell designed for powerlifting, weightlifting, and functional fitness. Engineered with precision and durability in mind, this bar is an excellent addition to any sports facility, commercial gym, PT studio, or home gym.     Key Features: Multi-Purpose Design The "It's Heavy" Olympic Bar is meticulously crafted for multi-purpose use, making it suitable for powerlifting, weightlifting, and functional fitness exercises. With 4-needle bearings providing a smooth and reduced-friction spin, complemented by brass bushings for added support, this bar ensures a superior lifting experience.     Heavy-Duty Construction Built to withstand the toughest workouts, the bar is tested to an impressive 190,000 pounds per square inch, showcasing its heavy-duty construction and reliability under pressure. The absence of a center knurl, combined with dual classic knurling for Power and Olympic lifts, enhances the versatility of this bar.     Flexibility and Resilience The "It's Heavy" bar exhibits a good flex/whip, particularly beneficial for weightlifting movements. Its resilience ensures that the bar always springs back perfectly, maintaining consistent performance over time. The Ionised black finish not only adds to its aesthetic appeal but also develops a unique patina with use.     Versatile Usage Whether you're in a sports facility, commercial gym, PT studio, or working out at home, the "It's Heavy" bar is designed to meet your diverse fitness needs. For optimal results, we recommend pairing it with our Primal bumper plates.     Warranty Confidence Backed by a 3-year "no bend" warranty and a 1-year full bar warranty, the "It's Heavy" Olympic Bar instills confidence in its durability. The warranty ensures protection against bending under normal use, provided it hasn't been damaged due to negligent or faulty use, poor storage, or mishandling.   

GBP 199.99
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Primal Strength Linda Olympic 25mm 15kg Technique Bar - Black Teflon Coated/Pink Detail

Primal Strength Linda Olympic 25mm 15kg Technique Bar - Black Teflon Coated/Pink Detail

Primal Strength Linda Olympic 25mm 15kg Technique Bar - Black Teflon Coated/Pink Detail Key Features: Teflon-Coated Linda Bar 4 Needle Bearings and Brass Centre Bearing 190,000 PSI-tested Steel/1000kg machine-Tested Snap End Ring/Laser-Engraved Phosphorised Sleeve Dual Knurl Markings at 1.2mm 3-Year No Bend Warranty        Introducing the Primal Strength Linda Olympic 25mm 15kg Technique Bar – a groundbreaking addition to our Core Primal bar range, meticulously crafted to redefine durability, performance, and versatility in the world of Olympic lifting. This bar is a UK first, featuring a distinctive Black Teflon Coating with Pink Detail, setting new standards for damage-proofing technology and exceptional finish.     Key Features: Innovative Teflon Coating for Unmatched Durability The bar boasts a Black Teflon Coating, utilizing 4-Needle technology inspired by damage-proofing Teflon style found in household appliances. This not only enhances durability but also provides a superior, best-in-class finish, ensuring long-lasting resilience against wear and tear.     Multi-Purpose Design Catering to Various Disciplines Engineered for versatility, the Linda Bar excels in heavy Powerlifting, Olympic lifting, and functional fitness applications. Named after the challenging Linda WOD, it features a thinner 25mm Diameter and a 50mm Diameter Sleeve for optimal performance across different lifting disciplines.     Smooth, Reduced Friction Spin for Precision Movements Designed with 4-needle bearings, the Linda Bar ensures an exceptionally smooth and reduced friction spin, delivering quality performance across various lifting techniques. The precision-engineered spin allows for seamless transitions during lifts, enhancing overall workout precision.     Dual Knurling Providing Ideal Grip The bar features dual knurling, eliminating the center knurl and providing an ideal grip for both Power and Olympic lifts. It maintains normal flex/whip, always springing back perfectly, ensuring a consistent and reliable feel during workouts.     Military-Grade Teflon Coating for Aesthetic Appeal The military-grade Teflon coating not only contributes to the bar's durability but also enhances its aesthetic appeal. The sleek and stylish finish adds a touch of sophistication, making it a standout feature in any gym setting.     Phosphorised Black Sleeves with Laser-Etched Primal Engraving The bar's

GBP 219.99
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