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An Analysis of Keith Thomas's Religion and the Decline of Magic

An Analysis of Keith Thomas's Religion and the Decline of Magic

Keith Thomas's classic study of all forms of popular belief has been influential for so long now that it is difficult to remember how revolutionary it seemed when it first appeared. By publishing Religion and the Decline of Magic Thomas became the first serious scholar to attempt to synthesize the full range of popular thought about the occult and the supernatural studying its influence across Europe over several centuries. At root his book can be seen as a superb exercise in problem-solving: one that actually established magic as a historical problem worthy of investigation. Thomas asked productive questions not least challenging the prevailing assumption that folk belief was unworthy of serious scholarly attention and his work usefully reframed the existing debate in much broader terms allowing for more extensive exploration of correlations not only between different sorts of popular belief but also between popular belief and state religion. It was this that allowed Thomas to reach his famous conclusion that the advent of Protestantism – which drove out much of the superstition that characterised the Catholicism of the period – created a vacuum filled by other forms of belief; for example Catholic priests had once blessed their crops but Protestants refused to do so. That left farmers looking for other ways of ensuring a good harvest. It was this Thomas argues that explains the survival of what we now think of as magic at a time such beliefs might have been expected to decline – at least until science arose to offer alternative paradigms. | An Analysis of Keith Thomas's Religion and the Decline of Magic

GBP 6.50
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An Analysis of Theodore Levitt's Marketing Myopia

An Analysis of Theodore Levitt's Marketing Myopia

Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is also a beautiful demonstration of the problem solving skills that are crucial in so many areas of life – in business and beyond. The problem facing Levitt was the same problem that has confronted business after business for hundreds of years: how best to deal with slowing growth and eventual decline. Levitt studied many business empires – the railroads for instance – that at a certain point simply shrivelled up and shrank to almost nothing. How he asked could businesses avoid such failures? His approach and his solution comprise a concise demonstration of high-level problem solving at its best. Good problem solvers first identify what the problem is then isolate the best methodology for solving it. And as Levitt showed a dose of creative thinking also helps. Levitt’s insight was that falling sales are all about marketing and marketing is about knowing your real business. The railroads misunderstood their real market: they weren’t selling rail they were selling transport. If they had understood that they could have successfully taken advantage of new growth areas – truck haulage for instance – rather than futilely scrabbling to sell rail to a saturated market. | An Analysis of Theodore Levitt's Marketing Myopia

GBP 6.50
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An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

Michael E. Porter’s 1980 book Competitive Strategy is a fine example of critical thinking skills in action. Porter used his strong evaluative skills to overturn much of the accepted wisdom in the world of business. By exploring the strengths and weaknesses of the accepted argument that the best policy for firms to become more successful was to focus on expanding their market share he was able to establish that the credibility of the argument was flawed. Porter did not believe such growth was the only way for a company to be successful and provided compelling arguments as to why this was not the case. His book shows how industries can be fragmented with different firms serving different parts of the market (the low-price mass market and the expensive high-end market in clothing for example) and examines strategies that businesses can follow in emerging mature and declining markets. If printing is in decline for example there may still be a market in this industry for high-end goods and services such as luxury craft bookbinding. Porter also made excellent use of the critical thinking skill of analysis in writing Competitive Strategy. His advice that executives should analyze the five forces that mold the environment in which they compete – new entrants substitute products buyers suppliers and industry rivals – focused heavily on defining the relationships between these disparate factors and urged readers to check the assumptions of their arguments. Porter avoided technical jargon and wrote in a straightforward way to help readers see that his evaluation of the problem was strong. Competitive Strategy went on to be a highly influential work in the world of business strategy. | An Analysis of Michael E. Porter's Competitive Strategy Techniques for Analyzing Industries and Competitors

GBP 6.50
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An Analysis of Paul Kennedy's The Rise and Fall of the Great Powers Ecomonic Change and Military Conflict from 1500-2000

An Analysis of Paul Kennedy's The Rise and Fall of the Great Powers Ecomonic Change and Military Conflict from 1500-2000

Paul Kennedy owes a great deal to the editor who persuaded him to add a final chapter to this study of the factors that contributed to the rise and fall of European powers since the age of Spain’s Philip II. This tailpiece indulged in what was for an historian a most unusual activity: it looked into the future. Pondering whether the United States would ultimately suffer the same decline as every imperium that preceded it it was this chapter that made The Rise and Fall of the Great Powers a dinner party talking point in Washington government circles. In so doing it elevated Kennedy to the ranks of public intellectuals whose opinions were canvassed on matters of state policy. From a strictly academic point of view the virtues of Kennedy's work lie elsewhere and specifically in his flair for asking the sort of productive questions that characterize a great problem-solver. Kennedy's work is an example of an increasingly rare genre – a work of comparative history that transcends the narrow confines of state– and era–specific studies to identify the common factors that underpin the successes and failures of highly disparate states. Kennedy's prime contribution is the now-famous concept of ‘imperial overstretch ’ the idea that empires fall largely because the military commitments they acquire during the period of their rise ultimately become too much to sustain once they lose the economic competitive edge that had projected them to dominance in the first place. Earlier historians may have glimpsed this central truth and even applied it in studies of specific polities but it took a problem-solver of Kennedy's ability to extend the analysis convincingly across half a millennium. | An Analysis of Paul Kennedy's The Rise and Fall of the Great Powers Ecomonic Change and Military Conflict from 1500-2000

GBP 6.50
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