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Marketing Analytics A Machine Learning Approach

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00
1

Mechanical Engineering for Sustainable Development: State-of-the-Art Research

Nanotechnology for Environmental Pollution Decontamination Tools Methods and Approaches for Detection and Remediation

Nanotechnology for Environmental Pollution Decontamination Tools Methods and Approaches for Detection and Remediation

This new volume presents informative research on the different aspects of employing nanotechnology for environmental pollution decontamination highlighting the main tools methods and approaches for contaminants detection and remediation. The book takes a biotechnological point of view that considers the main environmental pollutants; the safety and economic aspects of nanoremediation nanosensors and nanobiosensors for the detection of pollutants; and strategies to promote nanoremediation and nanobioremediation. The chapters offer a comprehensive overview of nanotechnologic strategies as essential tools to restore polluted environments and to make more feasible and harmonic the pathway to sustainable development. The volume also discusses the use of sensors to detect pollutants and to monitor the quality of environmental restoration. Topics include nanozymes; organic and inorganic pollutants threatening human health; different types of carbon-based and non-carbon-based nanomaterials in nanosensors and nanobiosensors to detect environmental pollution; nanomaterials that specifically deal with water soil or air pollution; and assisted nanoremediation promoted by plants (nanophytoremediation) or microorganisms (for example mycorrhizal fungus) that promote in situ nano-phyto-mycorrhizo-remediation. Also addressed are aspects related to a macroperspective of nanoremediation that highlight the economic aspects related to nanotechnology the safety aspects of the use of nanomaterials and the sustainability aspects related to the use of nanomaterials in strategies of environmental restoration. Nanotechnology for Environmental Pollution Decontamination: Tools Methods and Approaches for Detection and Remediation offers extensive and comprehensive knowledge on nanotechnology applied to pollution detection and remediation assisted or not by biological strategies. | Nanotechnology for Environmental Pollution Decontamination Tools Methods and Approaches for Detection and Remediation

GBP 147.00
1

Optimization Methods for Engineering Problems

Optimization Methods for Engineering Problems

This new volume offers a variety of perspectives from investigators industry professionals stakeholders and economic strategists that look at new ways of solving optimization problems related to different industrial sectors. Case studies relay how optimization methods deal with both real operative conditions in process industries and in service industries. The volume also explores emerging research areas toward the implementation of optimization algorithms for enhancement of system performance as well as system effectiveness. The book explores the role of optimization methods in engineering applications in industrial and mechanical engineering as well as in the fields of healthcare/medicine food production oil textiles energy and agriculture. The volume offers new ways of solving optimization problems related to different industrial sectors incorporating mathematical formulation for particular design problems and thus aiding the selection of the optimal design among many alternatives. It shows optimization methods that deal with actual operative conditions both in process and in service industries. A unique advantage of this volume is its wide range of topics in different engineering domains using novel mathematical modeling-based optimization methods for solving the real-life problems. The array of examples and case studies of the effective use of optimization in diverse areas of engineering include healthcare analysis and monitoring (fetal phonocardiography) medical device design (3D printing design for protheses) agriculture/farming (monitoring climate conditions) environmental science (waste management) automotive and aeronautic design industrial manufacturing solar energy and more. Key features: Presents case studies on optimization problems related to industry Discusses case studies on operations management practices optimization Provides an overview of design optimization Highlights case studies on process optimization Assesses different techniques for handling engineering problems This valuable book will be useful for researchers scientists faculty and students involved or interested in the field of optimization engineering in industrial design. Indexed in SCOPUS. | Optimization Methods for Engineering Problems

GBP 124.00
1

Advanced Technologies for Water Quality Treatment and Management

Cognitive Computing Systems Applications and Technological Advancements

Evapotranspiration Principles and Applications for Water Management

Algorithmic Techniques for the Polymer Sciences

Chemistry and Industrial Techniques for Chemical Engineers

Crop Breeding Bioinformatics and Preparing for Climate Change

Best Management Practices for Drip Irrigated Crops

Applied Mycology for Agriculture and Foods Industrial Applications

Applied Mycology for Agriculture and Foods Industrial Applications

Taking a multidisciplinary approach this book focuses on recent milestones in basic and applied mycology focusing on many and diverse applications in the agricultural food and biofuel sectors. Applied Mycology for Agriculture and Foods: Industrial Applications provides an informative update of the current biological status of fungi and advances in conventional and modern molecular tools in identification taxonomy of fungi and applications of different taxonomic groups of fungi in various sectors such as agriculture food development postharvesting biological control of crop diseases biofertilizers bioremediation pigments pharmaceuticals enzymes biofuel production etc. The volume addresses fungal biodiversity conservation the emerging field of fungal metagenomics the role of fungi in eco-safety and warfare and the bioprospecting of fungi for hydrocarbons for biofuel production. Several chapters discuss using fungi in agricultural management such as for the biocontrol of plant diseases using entomopathogenic fungi as a pesticide using nematophagous fungi for controlling nematodes that eat crops using fungi in the development of biofertilizers and more. The role of fungi in post-harvest diseases management in horticultural crops is looked at as well. Key features: Provides up-to-date information and advances in biological status and classification of fungi Discusses the comprehensive role of fungi in various sectors in food and agriculture in biofuel production in the production of production of antibiotics or antimicrobial agents etc. Presents the recent systemic taxonomic classifications developments applications in molecular mycology and conservation strategies for mycoflora Aiming to bridge the knowledge gap between basic and applied aspects of mycology this volume provides a wealth of information that will be valuable for researchers industrial scientists faculty and students in mycology and plant pathology as well as in botany microbiology food microbiology pharmaceutical development biotechnology and biofuel production and other professional disciplines. | Applied Mycology for Agriculture and Foods Industrial Applications

GBP 147.00
1

Nanocarriers for Brain Targeting Principles and Applications

Soil Management for Sustainable Agriculture New Research and Strategies

Urban Ecology Strategies for Green Infrastructure and Land Use

Urban Ecology Strategies for Green Infrastructure and Land Use

This title includes a number of Open Access chapters. With increasing global urbanization the environments and ecologies of cities are often perceived to suffer. While pollution and destruction of green space and species may occur cities also remain part of natural systems. Cities provide natural processes necessary for survival for humans and other living organisms in urban areas. Urban ecology elucidates some of these processes and sheds light on their importance to healthy fulfilling urban livelihoods. Urban Ecology: Strategies for Green Infrastructure and Land Use provides background on issues relating to urban ecology and urban natural processes. The first section covers the types values and recognition of ecosystem services provided by natural processes in urban areas. The second section details the importance and potential of green spaces in urban areas. The third section focuses on biodiversity traits of cities and the ways in which urbanization affects biodiversity indicators. Finally the fourth section covers some of the tools and approaches available for urban planners and designers concerned with improving or maintaining urban environments and the services they provide. This easily accessible reference volume offers a comprehensive guide to this rapidly growing field. Case studies and up-to-date research provide urban planners with new options for creating cities that will meet the demands of the twenty-first century. Also appropriate for graduate students who are preparing for careers related to urban planning this compendium captures and integrates the current work being done in this vitally important field. | Urban Ecology Strategies for Green Infrastructure and Land Use

GBP 82.99
1

Industrial Catalysis and Separations Innovations for Process Intensification

Bioelectronics and Medical Devices Applications and Technology

Advanced Process Control and Simulation for Chemical Engineers

Internet of Things for Agriculture 4.0 Impact and Challenges

Internet of Things for Agriculture 4.0 Impact and Challenges

This new book provides an insightful look at the varied and exciting uses and applications of Wi-Fi and the Internet of Things in agriculture. With internet-enabled communications becoming more widely available farms and agricultural establishments can take advantage of these new technologies for a wide range of farm operations such as crop management farm vehicle tracking livestock monitoring storage monitoring and more. The collected data from these devices can be stored in the cloud system or server and accessed by the farmers via the internet or mobile phones. This book shows the many benefits to farmers from applying IoT including better utilizing information for monitoring crops optimizing water use planning effective fertilization strategies and saving time and reducing the operation expenses. Topics include using IoT for vertical farming IoT-based smart irrigation system landslide susceptibility assessment automated aeroponics systems crop survival analysis and more. The volume also considers the challenges of IoT in agriculture such as the requirements of applications of wireless sensor networks the threat of attacks and the detection of vulnerabilities in wireless sensor networks and more. Internet of Things for Agriculture 4. 0: Impact and Challenges provides a better understanding of the time- and resourcing-saving benefits of wireless sensors and remote monitoring devices in agriculture. The volume will be useful for those involved in agricultural operations as well as scientists and researchers and faculty and students in agriculture and computer and information science engineering. | Internet of Things for Agriculture 4. 0 Impact and Challenges

GBP 131.00
1

Sustainable Nanomaterials for Biosystems Engineering Trends in Renewable Energy Environment and Agriculture

Plant Pathogens Detection and Management for Sustainable Agriculture

Herbs Spices and Medicinal Plants for Human Gastrointestinal Disorders Health Benefits and Safety

X-Ray Diffraction for Materials Research From Fundamentals to Applications

X-Ray Diffraction for Materials Research From Fundamentals to Applications

X-ray diffraction is a useful and powerful analysis technique for characterizing crystalline materials commonly employed in MSE physics and chemistry. This informative new book describes the principles of X-ray diffraction and its applications to materials characterization. It consists of three parts. The first deals with elementary crystallography and optics which is essential for understanding the theory of X-ray diffraction discussed in the second section of the book. Part 2 describes how the X-ray diffraction can be applied for characterizing such various forms of materials as thin films single crystals and powders. The third section of the book covers applications of X-ray diffraction. The book presents a number of examples to help readers better comprehend the subject. X-Ray Diffraction for Materials Research: From Fundamentals to Applications also • provides background knowledge of diffraction to enable nonspecialists to become familiar with the topics• covers the practical applications as well as the underlying principle of X-ray diffraction• presents appropriate examples with answers to help readers understand the contents more easily• includes thin film characterization by X-ray diffraction with relevant experimental techniques• presents a huge number of elaborately drawn graphics to help illustrate the content The book will help readers (students and researchers in materials science physics and chemistry) understand crystallography and crystal structures interference and diffraction structural analysis of bulk materials characterization of thin films and nondestructive measurement of internal stress and phase transition. Diffraction is an optical phenomenon and thus can be better understood when it is explained with an optical approach which has been neglected in other books. This book helps to fill that gap providing information to convey the concept of X-ray diffraction and how it can be applied to the materials analysis. This book will be a valuable reference book for researchers in the field and will work well as a good introductory book of X-ray diffraction for students in materials science physics and chemistry. | X-Ray Diffraction for Materials Research From Fundamentals to Applications

GBP 82.99
1

Therapeutic Mushrooms for Diabetes Mellitus Current Evidences and Future Scope

Immune-Boosting Nutraceuticals for Better Human Health Novel Applications