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Marketing Analytics A Machine Learning Approach

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00
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Mechanical Engineering for Sustainable Development: State-of-the-Art Research

Mechanical Engineering for Sustainable Development: State-of-the-Art Research

This volume provides valuable insight into diverse topics related to mechanical engineering and presents state-of-the-art work on sustainable development being carried out throughout the world by budding researchers and scientists. Divided into three sections the volume covers machine design materials and manufacturing and thermal engineering. It presents innovative research work on machine design that is of relevance to such varied fields as the automotive industry agriculture and human anatomy. The second section addresses materials characterization an important tool in assessing proper materials for application-oriented jobs and emerging unconventional machining processes that are important in design engineering for new products and tools. The section on thermal engineering broadly covers the use of viable alternate fuels such as HHO biodiesel etc. with the objective of reducing the burden on petroleum reserves and the environment. | Mechanical Engineering for Sustainable Development: State-of-the-Art Research

GBP 82.99
1

Cognitive Computing Systems Applications and Technological Advancements

Cognitive Computing Systems Applications and Technological Advancements

This new volume Cognitive Computing Systems: Applications and Technological Advancements explores the emerging area of artificial intelligence that encompasses machine self-learning human-computer interaction natural language processing data mining and more. It introduces cognitive computing systems highlights their key applications discusses the technologies used in cognitive systems and explains underlying models and architectures. Focusing on scientific work for real-world applications each chapter presents the use of cognitive computing and machine learning in specific application areas. These include the use of speech recognition technology application of neural networks in construction management elevating competency in education comprehensive health monitoring systems predicting type 2 diabetes applications for smart agricultural technology human resource management and more. With chapters from knowledgeable researchers in the area of artificial intelligence cognitive computing and allied areas this book will be an asset for researchers faculty advances students and industry professionals in many fields. | Cognitive Computing Systems Applications and Technological Advancements

GBP 82.99
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Handbook of Artificial Intelligence in Biomedical Engineering

Handbook of Artificial Intelligence in Biomedical Engineering

Handbook of Artificial Intelligence in Biomedical Engineering focuses on recent AI technologies and applications that provide some very promising solutions and enhanced technology in the biomedical field. Recent advancements in computational techniques such as machine learning Internet of Things (IoT) and big data accelerate the deployment of biomedical devices in various healthcare applications. This volume explores how artificial intelligence (AI) can be applied to these expert systems by mimicking the human expert’s knowledge in order to predict and monitor the health status in real time. The accuracy of the AI systems is drastically increasing by using machine learning digitized medical data acquisition wireless medical data communication and computing infrastructure AI approaches helping to solve complex issues in the biomedical industry and playing a vital role in future healthcare applications. The volume takes a multidisciplinary perspective of employing these new applications in biomedical engineering exploring the combination of engineering principles with biological knowledge that contributes to the development of revolutionary and life-saving concepts.

GBP 82.99
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Bioelectronics and Medical Devices Applications and Technology

Bioelectronics and Medical Devices Applications and Technology

This new volume provides an abundance of information on new biomedical applications being used today. The book covers a wide range of concepts and technologies discussing such modern technological methods as the Internet of Things e-pills biomedical sensors support vector machines wireless devices image and signal processing in e-health and machine learning. It also includes a discussion on software implementation for the devices used in biomedical applications. The different types of antennas including antennas using RF energy harvesting for biomedical applications are covered as well. | Bioelectronics and Medical Devices Applications and Technology

GBP 139.00
1

Computational Intelligence in Analytics and Information Systems 2-volume set

Computational Intelligence in Analytics and Information Systems 2-volume set

This new two-volume addresses a number of state-of-the-art developments and unsolved open issues in the field of computational intelligence. Volume 1 focuses on data science and artificial intelligence. It highlights the use of predictive analytics of data from various application domains to find timely solutions to various problems. The book focuses on the research developments limitations and management of real-time problems using computational intelligence by identifying applicable approaches in order to enhance automate and develop effective solutions. The volume introduces empirical research prospects of theoretical research and applications in data science and artificial intelligence. The chapters present diverse application of computer intelligence and machine learning in security healthcare and medicine agriculture traffic science/smart cities and language and text conversion. Volume 2 demonstrates empirical theoretical and application perspectives on smart technologies computational intelligence in network technologies and computational intelligence in software engineering identifying the advantages and limitations of each. The chapters on smart technologies address their application in such areas as communication services healthcare and assistive technology urban waste management vehicle pollution and accident detection and more. The technologies encompass the use of machine learning blockchain fog computing satellite communication technology ant colony optimization algorithms etc. Together these two volumes offer new research on presented by young and dynamic researchers and experts from industry and academia sharing a plethora of new and emerging technologies that support their effective operations in computational intelligence in information systems. These peer-review chapters were selected from the International Conference on Computational Intelligence in Analytics and Information Systems’ (CIAIS- 2021) held in April 2021 at Manav Rachna University India. | Computational Intelligence in Analytics and Information Systems 2-volume set

GBP 208.00
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Handbook of Research on Artificial Intelligence and Soft Computing Techniques in Personalized Healthcare Services

Handbook of Research on Artificial Intelligence and Soft Computing Techniques in Personalized Healthcare Services

This volume demonstrates the diverse state-of-the-art applications that combine artificial intelligence with soft computing which has great potential for creating smart personalized healthcare services. The book showcases the myriad uses of AI and computer techniques in healthcare that employ deep learning robotics machine learning blockchain emerging cloud edge computing Practical Byzantine Fault Tolerance consensus CNN architecture Splunk genetic algorithms (GA) DurBhashan and many more. These technologies can be used in healthcare for enhanced data sharing remote health monitoring tele-rehabilitation connecting rural populations with healthcare services identifying diseases and health issues automated medical diagnosis analyzing information in surgical videos ensuring timely communication and transportation during health disasters and emergencies for optimizing expenditures and more. | Handbook of Research on Artificial Intelligence and Soft Computing Techniques in Personalized Healthcare Services

GBP 193.00
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Diseases of Horticultural Crops: Diagnosis and Management Volume 3: Ornamental Plants and Spice Crops

Diseases of Horticultural Crops: Diagnosis and Management Volume 3: Ornamental Plants and Spice Crops

This third volume of the 4-volume set focuses on the diseases prevalent in ornamental plants and spice crops. The management of any disease successfully involves its detailed study regarding symptoms causal agent disease cycle and epidemiology. To address this the authors in this volume all nationally known scientists in their respective fields who are engaged in teaching research and extension services have contributed their experience and knowledge on recent developments in the field of plant diseases. Focusing on ornamental plants (such as carnations chrysanthemums [or crown daisies] dahlias gladioli marigolds roses zinnias) and spice crops (such as black pepper coriander ginger turmeric and others) the authors offer detailed accounts of the main diseases affecting these plants. Included are introductions to the plants disease symptoms causal organisms disease cycles epidemiology and management of the diseases of these economically important crops. The volumes provide an abundance of information for understanding and managing plant diseases with emphasis on diagnostic techniques. The collection includes:Volume 1: Fruit CropsVolume 2: Vegetable CropsVolume 3: Ornamental Plants and Spice CropsVolume 4: Important Plantation Crops Medicinal Crops and Mushrooms | Diseases of Horticultural Crops: Diagnosis and Management Volume 3: Ornamental Plants and Spice Crops

GBP 139.00
1

Sustainable Management of Land Resources An Indian Perspective

Sustainable Management of Land Resources An Indian Perspective

The depletion of land resources is one of the greatest challenges for mankind in this millennium. Shrinking land resources weather aberrations deterioration of land quality and the globalization and liberalization of market economies have become intertwined to influence the sustainable management of land resources and land use plans. This important volume Sustainable Management of Land Resources: An Indian Perspective addresses these challenges. This comprehensive volume covering important research much of it gathered with the use of new technology tools and applications is organized into four sections: (add bullets)land resource inventory and characterizationgeospatial technologies in land resource mapping and managementsoil nutrient status and management land use planning and livelihood securityThe volume looks at how scientists translate their knowledge and experience in sustainable land resources and management into implementable policy decisions with a particular focus on India. Since India is an agrarian economy the land resources assume a very critical role affecting the livelihood of a vast majority of populace in the country. The information gathered—and the methods by which it is gathered—is applicable globally. This comprehensive publication will be highly useful for the researchers academicians extension workers policymakers planners officials of land resources survey planning and management institutions/agencies/departments and others. | Sustainable Management of Land Resources An Indian Perspective

GBP 82.99
1

Agricultural Drones A Peaceful Pursuit

Agricultural Drones A Peaceful Pursuit

Agricultural drones are expected to revolutionize the way we conduct agronomic procedures and maintain natural vegetation on earth. This book explores the increasing importance of the role of aerial robots in managing agricultural farms and natural resources. Agricultural Drones: A Peaceful Pursuit provides a wealth of information on drone usage in agriculture. The book discusses the advanced sensors and imaging capabilities of drones that give farmers new ways to increase yields and reduce crop damage. An introductory chapter provides historical data with details about various models of drones as well as the most recent and popular agricultural drones in usage. The book goes onto look at such topics as the use of drones for soil fertility production agronomy irrigation weed control pest and disease control grain yield forecasting and economic advantages from drone use. This timely and useful volume will be a valuable resource for faculty agricultural extension officers and farmers and farm consultancy agencies. This book would also serve as an excellent textbook for students in agriculture engineering geography etc. Key features:• outlines the advantages of using drones in agriculture such as for the management of soil fertility the study of natural resources and vegetation the maintenance of adequate irrigation and the control of weeds and pests• covers the economic advantages of using drones in agriculture• examines the regulatory aspects of agricultural drones• provides actual examples of drone usage in agriculture | Agricultural Drones A Peaceful Pursuit

GBP 82.99
1

Computational Intelligence in Analytics and Information Systems Volume 1: Data Science and AI​ ​Selected Papers from CIAIS-2021

Computational Intelligence in Analytics and Information Systems Volume 1: Data Science and AI​ ​Selected Papers from CIAIS-2021

The new book presents a valuable selection of state-of-the-art technological advancements using the concepts of AI and machine learning highlighting the use of predictive analytics of data to find timely solutions to real-time problems. It helps to identify applicable approaches in order to enhance automate and develop effective solutions to challenges in data science and artificial intelligence. The various novel approaches include applications in healthcare natural language processing and smart cities. As such the book is divided into sections that address: Computational Intelligence in Image Processing Computational Intelligence in Healthcare Techniques for Natural Language Processing Computational Intelligence in Smart Cities The very diverse range of topics include AI and machine learning applications for In security: For using digital image processing for image fusion (face recognition feature extraction object detection as well tracking moving object identification) for person re-identification for security purposes. In healthcare and medicine: For diagnosis and prediction of breast cancer other cancers diabetes heart disease; for predicting susceptibility to COVID-19; for prediction of mood and anxiety disorders. In agriculture: For prediction of crop profit; for prediction of cropping patterns and recommendation for crop cultivation. In traffic science/smart cities: For understanding road scene images for detection of traffic signs for devising a fog-based intelligent traffic phase timing regulation system In language/speech/text: For automatic text summarization for document indexing for unstructured data for speech/accent recognition for sound separation for American Sign Language interpretation for nonsigners for emotional recognition and analysis through speech body postures with facial expressions and other body movements (to improve the performance of virtual personal assistants / emotion recognition using speech body postures with facial expressions and other body movements. This volume offers valuable information for researchers working in interdisciplinary or multidisciplinary areas of healthcare image analysis natural language processing and smart cities. This includes academicians people in industry and students with engineering background with research interest in these areas. These peer-review chapters were selected from the International Conference on Computational Intelligence in Analytics and Information Systems (CIAIS- 2021) held in April 2021 at Manav Rachna University India. Together with Volume 2: Advances in Digital Transformation this 2-volume set offers an abundacne of valuable information on emerging technologies in computational intelligence in information systems focusing on data science and artificial intelliegence. | Computational Intelligence in Analytics and Information Systems Volume 1: Data Science and AI​ ​Selected Papers from CIAIS-2021

GBP 147.00
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Computational Intelligence in Analytics and Information Systems Volume 2: Advances in Digital Transformation Selected Papers from CIAIS-2021

Computational Intelligence in Analytics and Information Systems Volume 2: Advances in Digital Transformation Selected Papers from CIAIS-2021

This new volume presents a selection of state-of-the-art technological advancements in IoT network technologies and software engineering that address unsolved issues in computational intelligence. The volume focuses on empirical theoretical and application perspectives on smart technologies and computational intelligence identifying the advantages and limitations of each. The chapters on smart technologies address their application in communication services healthcare and assistive technology urban waste management vehicle pollution and accident detection and more. The technologies encompass the use of machine learning blockchain fog computing etc. The volume goes on to discuss computational intelligence in network technologies as well as cryptography mechanisms internet privacy protection satellite communication technology ant colony optimization algorithms etc. The topics on computational intelligence in software engineering include security optimization via software-defined networking education-based interactive automated agent data warehouse requirement engineering and more. Together with Volume 1: Data Science and AI Selected Papers from CIAIS-2021 this 2-volume set offers and abundance of valuable information on emerging technologies in computational intelligence. | Computational Intelligence in Analytics and Information Systems Volume 2: Advances in Digital Transformation Selected Papers from CIAIS-2021

GBP 147.00
1