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Routledge Handbook of Tennis History Culture and Politics

Routledge Handbook of Tennis History Culture and Politics

Tennis is one of the world’s most popular sports as levels of participation and spectatorship demonstrate. Moreover tennis has always been one of the world’s most significant sports expressing crucial fractures of social class gender sexuality race and ethnicity - both on and off court. This is the first book to undertake a survey of the historical and socio-cultural sweep of tennis exploring key themes from governance development and social inclusion to national identity and the role of the media. It is presented in three parts: historical developments; culture and representations; and politics and social issues and features contributions by leading tennis scholars from North America Europe Asia and Australia. The most authoritative book published to date on the history culture and politics of tennis this is an essential reference for any course or program examining the history sociology politics or culture of sport. | Routledge Handbook of Tennis History Culture and Politics

GBP 42.99
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Skills Drills & Strategies for Tennis

Skills Drills & Strategies for Tennis

This book is part of the Teach Coach Play series emphasizing a systematic learning approach to sports and activities. Both visual and verbal information are presented so that readers can easily understand the material and improve performance. Built-in learning aids help readers master each skill in a step-by-step manner. Using the cues summaries skills drills and illustrations will help build a solid foundation for safe and effective participation now and in the future. The basic approach in all of the Teach Coach Play activity titles is to help readers improve their skills and performance by building mastery from simple to increasingly complex levels. The books strive to illustrate correct techniques and demonstrate how to achieve optimal results. The basic organization in each book is as follows: Section 1 overviews history organizations and publications conditioning activities safety warm up suggestions and equipment. Section 2 covers exercise or skills participants action involved rules facility or field scoring and etiquette. Section 3 focuses on skills and drills or program design. Section 4 addresses a broad range of strategies specifically designed to improve performance now and in the future. Section 5 provides a convenient glossary of terms. | Skills Drills & Strategies for Tennis

GBP 130.00
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C# and Game Programming A Beginner's Guide

C# and Game Programming A Beginner's Guide

The second edition of C# and Game Programming offers the same practical hands-on approach as the first edition to learning the C# language through classic arcade game applications. Complete source code for games like Battle Bit Asteroid Miner and Battle Tennis included on the CD-ROM demonstrates programming strategies and complements the comprehensive treatment of C# in the text. From the basics of adding graphics and sound to games to advanced concepts such as the . Net framework and object-oriented programming this book provides the foundations for a beginner to become a full-fledged programmer. New in this edition: - Supports DirectX 9. 0 - Revised programs and examples - Improved frame rate for game examples | C# and Game Programming A Beginner's Guide

GBP 170.00
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Digital Sports Journalism

Digital Sports Journalism

Digital Sports Journalism gives detailed guidance on a range of digital practices for producing content for smartphones and websites. Each chapter discusses a skill that has become essential for sports journalists today with student-friendly features throughout to support learning. These include case studies examples of sports journalism from leading global publications as well as top tips and practical exercises. The book also presents interviews with leading sport and club journalists with wide-ranging experience at the BBC Copa90 Wimbledon Tennis the Guardian and BT Sport who discuss working with new technologies to cover sports stories and events. Chapters cover: live blogging; making and disseminating short videos; working for a sports club or governing body; finding and transmitting stories on social media; podcasting; longform online journalism. The job of a sports journalist has altered dramatically over the first two decades of the 21st century with scope to write content across a new variety of digital platforms and mediums. Digital Sports Journalism will help students of journalism and professionals unlock the potential of these new media technologies.

GBP 35.99
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Sports Media History Culture Technology Identity

Sports Media History Culture Technology Identity

This research collection explores the ongoing interaction between sports media and society throughout important periods in history from the nineteenth century to the present day. It examines both historical moments and broader trends in sports with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives the book looks at the individuals mass media outlets and communication technologies that have affected societies on a global scale including print photography broadcast (radio and television) Internet-based media and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich Argentina at the Mexico World Cup post-9/11 sports reporting Martina Navratilova and women’s tennis the growth of fantasy sport and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher student or media professional with an interest in the relationships between sports culture and society or in the history of media culture or technology. | Sports Media History Culture Technology Identity

GBP 38.99
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International Cases in the Business of Sport

International Cases in the Business of Sport

Contemporary sport is big business. Major teams leagues franchises merchandisers and retailers are in fierce competition in a dynamic global marketplace. Now in a fully revised and updated second edition International Cases in the Business of Sport presents an unparalleled range of cutting-edge case studies that show how contemporary sport business is done and provides insight into commercial management practice. Written by a team of international experts these case studies cover organisations and events as diverse as the NBA the Americas Cup the Tour de France the PGA tour FC Barcelona and the Australian Open tennis. They explore key contemporary themes in sport business and management such as broadcast rights social media strategic development ownership models mega-events sports retailing globalisation corruption and financial problems. Each case study also includes discussion questions recommended reading and links to useful web resources. International Cases in the Business of Sport is an essential companion to any sport business or sport management course and fascinating reading for any sport business professional looking to deepen their understanding of contemporary management.

GBP 56.99
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Routledge Handbook of Strength and Conditioning Sport-specific Programming for High Performance

Routledge Handbook of Strength and Conditioning Sport-specific Programming for High Performance

Drawing on the latest scientific research this handbook introduces the essentials of sport-specific strength and conditioning programme design for over 30 different sports. Enhanced by extensive illustrations and contributions from more than 70 world-leading experts its chapters present evidence-based best practice for sports including football rugby tennis hockey basketball rowing boxing golf swimming cycling and weightlifting as well as a variety of wheelchair sports. Every chapter introduces the fundamental requirements of a particular sport – such as the physiological and biomechanical demands on the athlete – and describes a sport-specific fitness testing battery and exercise programme. Additional chapters cover the adaptation of programme design for special populations including female athletes young athletes and athletes with a disability. Drawing on the experiences of Olympic and Paralympic coaches and trainers it offers original insights and practical advice from practitioners working at the highest level. Innovative comprehensive and truly international in scope the Routledge Handbook of Strength and Conditioning is vital reading for all strength and conditioning students and an invaluable reference for strength and conditioning coaches and trainers. | Routledge Handbook of Strength and Conditioning Sport-specific Programming for High Performance

GBP 44.99
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Strategic Sport Marketing

Strategic Sport Marketing

The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets consumer behaviour marketing strategies and best practices in sport marketing in a clear comprehensive and engaging way. Built on a foundation of strategic decision-making it offers a truly diverse set of case studies ‘sportviews’ and examples from national and international sports and events including Australian Rules (AFL) football European soccer Russian hockey Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management as well as being a useful resource for all practitioners engaged in the marketing promotion or communication of sport organisations or brands. Additional teaching and learning materials are available to accompany this book including slides class outlines and reflective questions and answers for each chapter.

GBP 44.99
1

The Practice of Corporate Governance

The Practice of Corporate Governance

All corporate entities from the largest multinational conglomerate to the smallest tennis club need effective governance. Some features of corporate governance are basic common to all corporate entities: every governing body needs to think strategically and set policies to supervise ongoing management activities to ensure the entity is financially viable and is achieving its objectives. Every corporate entity has a governing body whether it is called a board of directors a committee a council or anything else. Many people when appointed to the governing body of an organisation have little idea of what to expect and what is expected of them. Even those with board-level experience find that the culture and leadership style of other governing bodies differ. The aim of this book is to help them understand and improve their contribution to the organisation and governing body they serve. The book is a simple guide to the work of every board member. Each chapter concludes with a worksheet which enables readers to apply the ideas in that chapter to their own organisation. On completing the book readers will have a detailed analysis of the governance of their own organisation. Effective governance improves performance and ensures long-term success. This book offers a straightforward guide to the fundamental work of governing bodies and the people who serve on them. | The Practice of Corporate Governance

GBP 29.99
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The Science of Alpine Ski Racing

The Science of Alpine Ski Racing

Alpine skiing or downhill skiing is defined by six disciplines: Downhill Super G Giant Slalom Slalom Parallel and Combined that test the athletes’ technical abilities and speed. It has long been a popular sport with many national and international championships and is a mainstay of the Winter Olympic Games. The Science of Alpine Ski Racing is the first book to discuss the science coaching research and training of elite to recreational alpine ski racers for optimal performance. This book brings together the complex physiological biomechanical and technical components of the sport in a practical manner with which coaches and researchers alike can adopt to elicit better performance outcomes for athletes. Literature of this kind has never been formally researched and published specifically for the sport of alpine ski racing making it both unique and a cornerstone to the discipline. Backed by cutting-edge research the book provides practical guidance on preparing athletes for high performance and understanding the core tenets of sports science underpinning it striking a balance between the complex theoretical and practical components coaches and athletes must prepare for in alpine ski racing. Accessibly written and featuring contributions from world-leading experts The Science of Alpine Ski Racing covers key topics of health training and high performance in the sport and will be vital reading for youth coaches professional ski instructors strength and conditioning coaches and sports science staff associated with winter sports programs as well as applied researchers looking for a model to apply to other sports. James (Jimmy) Pritchard is a human performance specialist/sports scientist who has trained and consulted athletes at the Olympic NHL NFL and Division I collegiate level. Specific to alpine ski racing he served as the Director of Strength and Conditioning for Ski and Snowboard Club Vail in Vail Colorado where he helped prepare a long list of US Ski Team athletes including Alice McKennis Mikaela Shiffrin and Tess Johnson. He is a certified strength and conditioning specialist (CSCS) as well as registered strength and conditioning coach (RSCC) through the NSCA working with athletes and human performance program managers on a regular basis to find optimal human performance solutions. James has presented at conferences around the United States discussing long term athlete development written over 150 articles for several media outlets has been published in the NSCA’s Strength and Conditioning Journal and taught courses about strength and conditioning at Colorado Mountain College. James holds a BSc in Exercise Science from Colorado Mesa University and MSc degree in Exercise Science from Edith Cowan University. Jim Taylor PhD Psychology is an internationally recognized authority on the psychology of sport and parenting. He has consulted with athletes coaches and parents in tennis skiing cycling triathlon track and field swimming football golf baseball fencing and many other sports for more than 30 years. Dr. Taylor is the author of 17 books and the editor of 4 textbooks on sport psychology. He is also a former world-ranked alpine ski racer second-degree black belt in karate marathon runner and Ironman triathlete.

GBP 34.99
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