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Marketing Analytics A Machine Learning Approach

Marketing Analytics A Machine Learning Approach

With businesses becoming ever more competitive marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume Marketing Analytics: A Machine Learning Approach enlightens readers on the application of analytics in marketing and the process of analytics providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow giving them to tools to make better business decisions. This volume gives a comprehensive overview of marketing analytics incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics including segmentation and targeting analysis statistics for marketing marketing metrics consumer buying behavior neuromarketing techniques for consumer analytics new product development forecasting sales and price web and social media analytics and much more. This well-organized and straight-forward volume will be valuable for marketers managers decision makers and research scholars and faculty in business marketing and information technology and would also be suitable for classroom use. | Marketing Analytics A Machine Learning Approach

GBP 124.00
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Applied Physical Chemistry with Multidisciplinary Approaches

Applied Physical Chemistry with Multidisciplinary Approaches

Presenting illustrative case studies highlighting technological applications and explaining theoretical and foundational concepts this book is an important reference source on the key concepts for modern technologies and optimization of new processes in physical chemistry. This volume combines up-to-date research findings and relevant theoretical frameworks on applied chemistry materials and chemical engineering. This new volume presents an up-to-date review of modern materials and chemistry concepts issues and recent advances in the field. Distinguished scientists and engineers from key institutions worldwide have contributed chapters that provide a deep analysis of their particular subjects. At the same time each topic is framed within the context of a broader more multidisciplinary approach demonstrating its relationship and interconnectedness to other areas. The premise of this book therefore is to offer both a comprehensive understanding of applied science and engineering as a whole and a thorough knowledge of individual subjects. This approach appropriately conveys the basic fundamentals state-of-the-art technology and applications of the involved disciplines and further encourages scientific collaboration among researchers. This volume emphasizes the intersection of chemistry math physics and the resulting applications across many disciplines of science and explores applied physical chemistry principles in specific areas including the life chemistry environmental sciences geosciences and materials sciences. The applications from these multidisciplinary fields illustrate methods that can be used to model physical processes design new products and find solutions to challenging problems. | Applied Physical Chemistry with Multidisciplinary Approaches

GBP 82.99
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Mechanical Engineering for Sustainable Development: State-of-the-Art Research

Mechanical Engineering for Sustainable Development: State-of-the-Art Research

This volume provides valuable insight into diverse topics related to mechanical engineering and presents state-of-the-art work on sustainable development being carried out throughout the world by budding researchers and scientists. Divided into three sections the volume covers machine design materials and manufacturing and thermal engineering. It presents innovative research work on machine design that is of relevance to such varied fields as the automotive industry agriculture and human anatomy. The second section addresses materials characterization an important tool in assessing proper materials for application-oriented jobs and emerging unconventional machining processes that are important in design engineering for new products and tools. The section on thermal engineering broadly covers the use of viable alternate fuels such as HHO biodiesel etc. with the objective of reducing the burden on petroleum reserves and the environment. | Mechanical Engineering for Sustainable Development: State-of-the-Art Research

GBP 82.99
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Cognitive Computing Systems Applications and Technological Advancements

Cognitive Computing Systems Applications and Technological Advancements

This new volume Cognitive Computing Systems: Applications and Technological Advancements explores the emerging area of artificial intelligence that encompasses machine self-learning human-computer interaction natural language processing data mining and more. It introduces cognitive computing systems highlights their key applications discusses the technologies used in cognitive systems and explains underlying models and architectures. Focusing on scientific work for real-world applications each chapter presents the use of cognitive computing and machine learning in specific application areas. These include the use of speech recognition technology application of neural networks in construction management elevating competency in education comprehensive health monitoring systems predicting type 2 diabetes applications for smart agricultural technology human resource management and more. With chapters from knowledgeable researchers in the area of artificial intelligence cognitive computing and allied areas this book will be an asset for researchers faculty advances students and industry professionals in many fields. | Cognitive Computing Systems Applications and Technological Advancements

GBP 82.99
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Handbook of Artificial Intelligence in Biomedical Engineering

Handbook of Artificial Intelligence in Biomedical Engineering

Handbook of Artificial Intelligence in Biomedical Engineering focuses on recent AI technologies and applications that provide some very promising solutions and enhanced technology in the biomedical field. Recent advancements in computational techniques such as machine learning Internet of Things (IoT) and big data accelerate the deployment of biomedical devices in various healthcare applications. This volume explores how artificial intelligence (AI) can be applied to these expert systems by mimicking the human expert’s knowledge in order to predict and monitor the health status in real time. The accuracy of the AI systems is drastically increasing by using machine learning digitized medical data acquisition wireless medical data communication and computing infrastructure AI approaches helping to solve complex issues in the biomedical industry and playing a vital role in future healthcare applications. The volume takes a multidisciplinary perspective of employing these new applications in biomedical engineering exploring the combination of engineering principles with biological knowledge that contributes to the development of revolutionary and life-saving concepts.

GBP 82.99
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Engineering Technology and Industrial Chemistry with Applications

Engineering Technology and Industrial Chemistry with Applications

This volume Engineering Technology and Industrial Chemistry with Applications brings together innovative research new concepts and novel developments in the application of new tools for chemical and materials engineers. It provides a collection of innovative chapters on new scientific and industrial research from chemists and chemical engineers at several prestigious institutions. It looks at recent significant research and reports on new methodologies and important applications in the fields of chemical engineering as well as provides coverage of chemical databases bringing together theory and practical applications. Highlighting theoretical foundations real-world cases and future directions this authoritative reference source will be a valuable addition for researchers practitioners professionals and students of chemistry material and chemical engineering.

GBP 82.99
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Handbook of Research on Artificial Intelligence and Soft Computing Techniques in Personalized Healthcare Services

Handbook of Research on Artificial Intelligence and Soft Computing Techniques in Personalized Healthcare Services

This volume demonstrates the diverse state-of-the-art applications that combine artificial intelligence with soft computing which has great potential for creating smart personalized healthcare services. The book showcases the myriad uses of AI and computer techniques in healthcare that employ deep learning robotics machine learning blockchain emerging cloud edge computing Practical Byzantine Fault Tolerance consensus CNN architecture Splunk genetic algorithms (GA) DurBhashan and many more. These technologies can be used in healthcare for enhanced data sharing remote health monitoring tele-rehabilitation connecting rural populations with healthcare services identifying diseases and health issues automated medical diagnosis analyzing information in surgical videos ensuring timely communication and transportation during health disasters and emergencies for optimizing expenditures and more. | Handbook of Research on Artificial Intelligence and Soft Computing Techniques in Personalized Healthcare Services

GBP 193.00
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Chemical Technology and Informatics in Chemistry with Applications

Chemical Technology and Informatics in Chemistry with Applications

This volume reflects the huge breadth and diversity in research and the application of industrial and engineering chemistry and cheminformatics. The book presents cutting-edge research developments and new insights that emphasize the vibrancy of industrial and engineering chemistry and cheminformatics today. The first section of the book focuses on new insights in engineering chemistry while the second part looks at the promising future and novel approaches in chemical informatics which has vast implications for industrial and pharmaceutical applications. Several chapters examine various industrial processes for emerging materials and determine practical use under a wide range of conditions helping to establish what is needed to produce a new generation of materials. | Chemical Technology and Informatics in Chemistry with Applications

GBP 82.99
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Bioelectronics and Medical Devices Applications and Technology

Bioelectronics and Medical Devices Applications and Technology

This new volume provides an abundance of information on new biomedical applications being used today. The book covers a wide range of concepts and technologies discussing such modern technological methods as the Internet of Things e-pills biomedical sensors support vector machines wireless devices image and signal processing in e-health and machine learning. It also includes a discussion on software implementation for the devices used in biomedical applications. The different types of antennas including antennas using RF energy harvesting for biomedical applications are covered as well. | Bioelectronics and Medical Devices Applications and Technology

GBP 139.00
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Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

Grouped by general topic this collection of the best Sales Clinic columns in Hotel Management written by Howard Feiertag over the course of 35 years provides an abundance of juicy nuggets of tips tactics and techniques for professionals and newbies alike in the hospitality sales field. Readers will take a journey down the road of the development of hospitality sales from the pre-technology era (when knowing how to use a typewriter was a must) to today’s reliance on digital technology rediscovering that many of the old techniques that are still applicable today. | Hospitality Sales and Marketing An Evolutionary Journey with Howard Feiertag

GBP 82.99
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High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

This volume explores and addresses the challenges of high-k gate dielectric materials one of the major concerns in the evolving semiconductor industry and the International Technology Roadmap for Semiconductors (ITRS). The application of high-k gate dielectric materials is a promising strategy that allows further miniaturization of microelectronic components. This book presents a broad review of SiO2 materials including a brief historical note of Moore’s law followed by reliability issues of the SiO2 based MOS transistor. It goes on to discuss the transition of gate dielectrics with an EOT ~ 1 nm and a selection of high-k materials. A review of the various deposition techniques of different high-k films is also discussed. High-k dielectrics theories (quantum tunneling effects and interface engineering theory) and applications of different novel MOSFET structures like tunneling FET are also covered in this book. The volume also looks at the important issues in the future of CMOS technology and presents an analysis of interface charge densities with the high-k material tantalum pentoxide. The issue of CMOS VLSI technology with the high-k gate dielectric materials is covered as is the advanced MOSFET structure with its working structure and modeling. This timely volume will prove to be a valuable resource on both the fundamentals and the successful integration of high-k dielectric materials in future IC technology. | High-k Gate Dielectric Materials Applications with Advanced Metal Oxide Semiconductor Field Effect Transistors (MOSFETs)

GBP 82.99
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Fish Histology From Cells to Organs

Fish Histology From Cells to Organs

This new volume provides up-to-date information that emphasizes the relationships and concepts by which cell and tissue structures of fish are inextricably linked with their function. The book also describes the most recent development in the sciences of fish histology. Covers the normal histology of six fish species the book provides detailed information on the histology of all organs of teleosts and includes 130 original photomicrographs tables updated terminology and expanded information with over 100 in color. This new volume Fish Histology: From Cells to Organs provides up-to-date information that emphasizes the relationships and concepts by which cell and tissue structures of fish are inextricably linked with their function. The book also describes the most recent development in the sciences of fish histology. Histology is the discipline of biology that involves the microscopic examination of tissue sections in order to study their structure and correlate it with function. Histology can detect signs of disease not easily recognized on gross examination and can therefore be of interest in fish health supervision. With fish constituting nearly 60% of all vertebrate species and of major worldwide economic importance as a food source the information presented here will be valuable. The volume begins with concise introduction into the histological techniques for fish sampling followed by an accurate up-to-date description of fish tissues. A chapter is devoted to each organ and organ systems in fish body as well. In addition the book includes particular diagrams to illustrate the structure of organs and to enhance the usefulness of the text. This volume is designed for use by veterinary medical scientists researchers biologists ichthyologists fish farmers veterinarians working in fisheries and of course by comparative histologists who want to learn more about the fish world. As a further aid to learning and identification numerous photomicrographs and electron micrographs accompany the text with particular emphasis on diagrams and tables to summarize morphologic and functional features of cells tissues and organs. | Fish Histology From Cells to Organs

GBP 135.00
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Antidiabetic Plants for Drug Discovery Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity

Antidiabetic Plants for Drug Discovery Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity

This volume takes an in-depth look at the potential pharmacological applications of 11 important antidiabetic plants examining their antihyperglycemic hypoglycemic and anti-lipidemic properties along with current genome editing research perspectives. Plant natural products or phytoconstituents are promising candidates for antidiabetic pharmacological actions. The phytoconstituents such as fl avonoids terpenoids saponins carotenoids alkaloids and glycosides play vital roles in the current and future potent antidiabetic drug development programs Each chapter reviews a particular plant with antidiabetic properties explaining the therapeutic aspects its active antidiabetic compounds and relevant genome editing technology. The specific plants discussed include Azadirachta indica (commonly known as neem nimtree or Indian lilac) Gymnema sylvestre (commonly called gymnema Australian cowplant and Periploca of the woods) Syzygium cumini (commonly known as Malabar plum Java plum black plum jamun or jambolana) Ceylon cinnamon (or true cinnamon as opposed to cassia cinnamon) insulin plant (or Costus pictus) Trigonella foenum-graecum (better known as fenugreek) Mulberry Nigella sativa L. (black caraway also known as black cumin nigella kalojeera kalonji or kalanji) Aegle marmelos (L. ) (commonly known as bael (or bili or bhel) also Bengal quince golden apple Japanese bitter orange stone apple or wood apple) Ficus benghalensis (the banyan banyan fig and Indian banyan) and of course garlic (Allium sativum). Antidiabetic Plants for Drug Discovery: Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity will serve as a valuable source of information for students drug researchers medical practitioners diabetic patients and many others in the effort to gain understand of how these plant drug molecules can help fight diabetes. | Antidiabetic Plants for Drug Discovery Pharmacology Secondary Metabolite Profiling and Ingredients with Insulin Mimetic Activity

GBP 139.00
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Computational Intelligence in Analytics and Information Systems Volume 1: Data Science and AI​ ​Selected Papers from CIAIS-2021

Computational Intelligence in Analytics and Information Systems Volume 1: Data Science and AI​ ​Selected Papers from CIAIS-2021

The new book presents a valuable selection of state-of-the-art technological advancements using the concepts of AI and machine learning highlighting the use of predictive analytics of data to find timely solutions to real-time problems. It helps to identify applicable approaches in order to enhance automate and develop effective solutions to challenges in data science and artificial intelligence. The various novel approaches include applications in healthcare natural language processing and smart cities. As such the book is divided into sections that address: Computational Intelligence in Image Processing Computational Intelligence in Healthcare Techniques for Natural Language Processing Computational Intelligence in Smart Cities The very diverse range of topics include AI and machine learning applications for In security: For using digital image processing for image fusion (face recognition feature extraction object detection as well tracking moving object identification) for person re-identification for security purposes. In healthcare and medicine: For diagnosis and prediction of breast cancer other cancers diabetes heart disease; for predicting susceptibility to COVID-19; for prediction of mood and anxiety disorders. In agriculture: For prediction of crop profit; for prediction of cropping patterns and recommendation for crop cultivation. In traffic science/smart cities: For understanding road scene images for detection of traffic signs for devising a fog-based intelligent traffic phase timing regulation system In language/speech/text: For automatic text summarization for document indexing for unstructured data for speech/accent recognition for sound separation for American Sign Language interpretation for nonsigners for emotional recognition and analysis through speech body postures with facial expressions and other body movements (to improve the performance of virtual personal assistants / emotion recognition using speech body postures with facial expressions and other body movements. This volume offers valuable information for researchers working in interdisciplinary or multidisciplinary areas of healthcare image analysis natural language processing and smart cities. This includes academicians people in industry and students with engineering background with research interest in these areas. These peer-review chapters were selected from the International Conference on Computational Intelligence in Analytics and Information Systems (CIAIS- 2021) held in April 2021 at Manav Rachna University India. Together with Volume 2: Advances in Digital Transformation this 2-volume set offers an abundacne of valuable information on emerging technologies in computational intelligence in information systems focusing on data science and artificial intelliegence. | Computational Intelligence in Analytics and Information Systems Volume 1: Data Science and AI​ ​Selected Papers from CIAIS-2021

GBP 147.00
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Computational Intelligence in Analytics and Information Systems 2-volume set

Computational Intelligence in Analytics and Information Systems 2-volume set

This new two-volume addresses a number of state-of-the-art developments and unsolved open issues in the field of computational intelligence. Volume 1 focuses on data science and artificial intelligence. It highlights the use of predictive analytics of data from various application domains to find timely solutions to various problems. The book focuses on the research developments limitations and management of real-time problems using computational intelligence by identifying applicable approaches in order to enhance automate and develop effective solutions. The volume introduces empirical research prospects of theoretical research and applications in data science and artificial intelligence. The chapters present diverse application of computer intelligence and machine learning in security healthcare and medicine agriculture traffic science/smart cities and language and text conversion. Volume 2 demonstrates empirical theoretical and application perspectives on smart technologies computational intelligence in network technologies and computational intelligence in software engineering identifying the advantages and limitations of each. The chapters on smart technologies address their application in such areas as communication services healthcare and assistive technology urban waste management vehicle pollution and accident detection and more. The technologies encompass the use of machine learning blockchain fog computing satellite communication technology ant colony optimization algorithms etc. Together these two volumes offer new research on presented by young and dynamic researchers and experts from industry and academia sharing a plethora of new and emerging technologies that support their effective operations in computational intelligence in information systems. These peer-review chapters were selected from the International Conference on Computational Intelligence in Analytics and Information Systems’ (CIAIS- 2021) held in April 2021 at Manav Rachna University India. | Computational Intelligence in Analytics and Information Systems 2-volume set

GBP 208.00
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Hospitality Revenue Management Concepts and Practices

Hospitality Revenue Management Concepts and Practices

This new textbook Hospitality Revenue Management: Concepts and Practices provides a comprehensive in-depth introduction to the basic concepts and best practices of hospitality revenue management. With a real-world hands-on approach the book places students in the role of a revenue manager striving to succeed in an ever-changing hospitality business environment. The book takes a unique multi-author collaborative approach with chapters from outstanding industry leaders who share their experience and provide the information necessary to arm students with the most up-to-date tools and methods they to be effective in the hospitality revenue management field. The chapters cover the important topics in hospitality revenue management including hotel pricing hotel segmentation distribution channels competitive analysis hotel forecasting performance analysis market data supply and demand management and more. | Hospitality Revenue Management Concepts and Practices

GBP 82.99
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Agroecosystems Soils Climate Crops Nutrient Dynamics and Productivity

Agroecosystems Soils Climate Crops Nutrient Dynamics and Productivity

Comprised of three sections this covers the nutrient dynamics and productivity of global agroecosystems. It focuses on the major aspects that make up agroecosystems such as soils climate crops nutrient dynamics and productivity. It introduces agroeocsystems and describes global soil types that support vast crop belts then deals with the principles that drive crop growth nutrient dynamics and ecosystematic functions within any agroecosystem. It also details the influence of agronomic practices and factors such as soil microbes organic matter crop genetic nature irrigation weeds and cropping systems that affect productivity of agroecosystems. | Agroecosystems Soils Climate Crops Nutrient Dynamics and Productivity

GBP 82.99
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Computational Intelligence in Analytics and Information Systems Volume 2: Advances in Digital Transformation Selected Papers from CIAIS-2021

Computational Intelligence in Analytics and Information Systems Volume 2: Advances in Digital Transformation Selected Papers from CIAIS-2021

This new volume presents a selection of state-of-the-art technological advancements in IoT network technologies and software engineering that address unsolved issues in computational intelligence. The volume focuses on empirical theoretical and application perspectives on smart technologies and computational intelligence identifying the advantages and limitations of each. The chapters on smart technologies address their application in communication services healthcare and assistive technology urban waste management vehicle pollution and accident detection and more. The technologies encompass the use of machine learning blockchain fog computing etc. The volume goes on to discuss computational intelligence in network technologies as well as cryptography mechanisms internet privacy protection satellite communication technology ant colony optimization algorithms etc. The topics on computational intelligence in software engineering include security optimization via software-defined networking education-based interactive automated agent data warehouse requirement engineering and more. Together with Volume 1: Data Science and AI Selected Papers from CIAIS-2021 this 2-volume set offers and abundance of valuable information on emerging technologies in computational intelligence. | Computational Intelligence in Analytics and Information Systems Volume 2: Advances in Digital Transformation Selected Papers from CIAIS-2021

GBP 147.00
1

Fish Histology From Cells to Organs

Fish Histology From Cells to Organs

Fish Histology: From Cells to Organs 2nd Edition provides up-to-date information that emphasizes the relationships and concepts by which cell and tissue structures of fish are inextricably linked with their function. The book also describes the most recent development in the sciences of fish histology. The first edition of this book was well received and this updated and improved edition includes five brand new chapters on the skeleton of fishes gas bladder and gas gland endocrine system nervous system and sensory system. Various staining procedures were used in the second edition to enhance contrasts in samples. As a further aid to learning many new immunohistochemical and ultrastructural images illustrate the text along with a particular emphasis on tables that summarize the morphologic and functional features of cells tissues and organs. The text and images for this edition have been updated with the most current information available at the time of publication. The volume begins with a concise introduction into the histological techniques for fish sampling followed by an accurate up-to-date description of fish tissues. A chapter is devoted to each organ and organ systems in the fish body as well. In addition the book includes over 270 diagrams photos and illustrations to elucidate the structure of organs and to enhance the usefulness of the text. Key features: Provides valuable information on the histology of many species of teleosts Explores cells at electron microscopic levels Illustrates the characteristics of tissues and organs of fish with over 270 images most in color Highlights advances trends and applications in the modern histological techniques and tissue preparations Focuses on reproductive organs to provide new knowledge on reproductive biology Includes new five chapters on the Skeleton of Fish Gas Bladder and Gas Glands Endocrine System Nervous System and Sensory System for a more complete coverage of Fish Histology. The author has organized the book to present the information in a user-friendly way to facilitate learning and comprehension. The volume is designed for use by students as well as researchers biologists ichthyologists fish farmers veterinarians working in fisheries and of course by comparative histologists who want to learn more about the fish world. | Fish Histology From Cells to Organs

GBP 82.99
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Research Methods and Applications in Chemical and Biological Engineering

Research Methods and Applications in Chemical and Biological Engineering

This research-oriented book presents up-to-date experimental methods currently used in research for many branches of chemical and biological engineering. The book surveys essential ideas and research methodologies concentrating on experiments used in applications rather than on the fine points of rigorous mathematics. Examples of important applications are reviewed in sufficient detail to provide the reader with a critical understanding of context and research methodology. The volume presents a broad spectrum of chapters in the various branches of chemical and biological engineering that demonstrate key developments in these rapidly changing fields. Chapters explore the design development operation monitoring control and optimization of chemical physical and biological processes. Case studies are included in some chapters building a real-world connection. | Research Methods and Applications in Chemical and Biological Engineering

GBP 82.99
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Perovskite Solar Cells Technology and Practices

Perovskite Solar Cells Technology and Practices

The increasing use of metal halide perovskites as light harvesters has stunned the photovoltaic community. The book Perovskite Solar Cells: Technology and Practices covers the basics and provides up-to-date research in the field of perovskite photovoltaics—a fast trending branch of the thin film photovoltaic generation. This comprehensive handbook provides a broad and overall picture of perovskite solar cells (PSCs) starting with the history of development and revolution of PSCs. The authors then delve into electron-transporting materials hole-transporting materials and lead-free alternatives. An important chapter on tandem solar cells is also included. The chapters discuss how different layers in PSCs are fabricated and function and how their roles are as important as the perovskite layer itself. It explores what has been done and what can probably be done to further improve the performance of this device. | Perovskite Solar Cells Technology and Practices

GBP 82.99
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Nanostructure Nanosystems and Nanostructured Materials Theory Production and Development

Nanostructure Nanosystems and Nanostructured Materials Theory Production and Development

This book provides valuable information on the new class of nanostructures—metal/carbon nanocomposites—and discusses new methods of their synthesis properties and applications. It covers computer prognosis including quantum chemical modeling for metal/carbon nanocomposites synthesis processing as well as fine dispersed suspensions obtaining processes and material modification processes. Intended for researchers academics and post-graduate students the book will give readers an up-to-date look at this important and valuable new class of nanostructures: metal/carbon nanocomposites. | Nanostructure Nanosystems and Nanostructured Materials Theory Production and Development

GBP 82.99
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Mood Dysregulation Beyond the Bipolar Spectrum

Mood Dysregulation Beyond the Bipolar Spectrum

Reflecting the author’s vast clinical experience as a psychiatrist this volume explains why so many people with treatment resistant depression respond to medication used to treat individuals with bipolar disorder. The book also helps to minimize the bipolar stigma by introducing the concept of mood dysregulation. At present people with mood dysregulation are not adequately described on the pages of any diagnostic manual. A cardinal feature of mood dysregulation is dysphoria a negative mood that is poorly understood but mistaken for the negative mood of depression creating diagnostic confusion one of the sources of treatment resistant depression. The author explains that a preponderance of the people she has seen in her practice who have so-called depression have mood disorders with features of bipolar disorder including response to medications typically effective in people with bipolar disorders. Thus these people are research orphans: to this day a paucity of literature exists on this group of individuals. In this volume the author addresses the clinical problems that result from failure to recognize such mood disorders. Key features of the book: Provides a thorough discussion of dysphoria that is not found in other books on the market Proposes a solution to a common and troublesome clinical problem that of misidentified treatment resistant depression Helps to destigmatize the treatments that are most beneficial to those with dysphoria by introducing the concept of mood dysregulation Discusses the etiology of mood disorders with implications for prevention This volume aims to help mental health professionals and patients more accurately recognize negative mood symptoms dysphoria in particular and arrive at more appropriate interventions to improve treatment outcomes for depression. No other book on the market takes up the topic of dysphoria and how its confusion with depression can lead to diagnostic mistakes that in turn lead to treatment failures and so-called treatment resistant depression. | Mood Dysregulation Beyond the Bipolar Spectrum

GBP 52.99
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Crop Breeding Bioinformatics and Preparing for Climate Change

Crop Breeding Bioinformatics and Preparing for Climate Change

This title includes a number of Open Access chapters. Climate change will severely impact the world’s food supply unless steps are taken to increase crop resilience. Otherwise the negative effects on both the yield and the quality of crop plants are predicted to be immense. Plant genomics is a potentially powerful defense against this looming threat. This compendium volume offers a global perspective on the topic with contributions from 42 eminent researchers from 12 nations around the world. The editor is a respected and published scientist in the bioinformatics field who has chosen articles in the following topics: An overview of the genetic challenges presented by climate changeA genomic toolkit for crop-related researchSpecific methods of improvement for specific crop by means of genomic applicationsThe hand-picked up-to-date research makes this volume an excellent reference not only for university-level academics but also for policymakers and stakeholders who must tackle the challenge of the world’s food security. | Crop Breeding Bioinformatics and Preparing for Climate Change

GBP 82.99
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Biotic Stress Management in Tomato Biotechnological Approaches

Biotic Stress Management in Tomato Biotechnological Approaches

This valuable volume highlights biotechnological tools and their utilization for biotic stress management in the tomato plant one of the world’s most important vegetable crops consumed by us in our daily diet and which is vulnerable to over 200 diseases as well as the impact of global climate change. The chapters cover the major diseases of tomato along with practical biotic stress management strategies through biotechnological and molecular approaches. The focus is on molecular tools that can be used to prevent or mitigate damage from such diseases as bacterial wilt bacterial canker damping off seedlings late blight early blight fusarium wilt septorial leaf spot cercospora leaf spot verticilium wilt tomato leaf curl virus tobacco mosaic virus tomato spotted wilt virus root knot nematode fruit borer and sucking pests. Gene stacking/pyramiding and postharvest management strategies are also systematically discussed. This book provides an up-to-date and comprehensive review that will be a greatly useful resource containing basic facts and information on the new and recent discoveries for biotic stresses management of tomatoes. | Biotic Stress Management in Tomato Biotechnological Approaches

GBP 139.00
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