The Review Cycle: The four-step model to mastering your online reviews.: the four-step model to mastering your online reviews - Matt R. Vance

The Review Cycle is a disruptive new consumer behavior model developed by social innovator, Matt R. Vance. This four-phase model illustrates the cyclical consumer decision-making process, informed by online reviews. Such decisions include everything from what we buy and where we eat to what doctor we use and where we apply for jobs.Drawing from nearly a decade of experience managing thousands of online review listings and profiles, Matt R. Vance outlines four correlating elements of influence the..