Raising the Corporate Umbrella - Don E. Schultz - Bog - Palgrave Macmillan - Plusbog.dk
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century - Bog af Philip J. Kitchen - Paperback
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.
Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century - Philip J. Kitchen
Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation.