The Advertising and Business Side of Radio - Ned Midgley

The Advertising And Business Side Of Radio by Ned Midgley is a comprehensive guide to the world of radio advertising and business. This book covers everything from the history of radio advertising to the current state of the industry, and provides valuable insights into the inner workings of radio stations and advertising agencies. Midgley begins by discussing the early days of radio advertising, including the first radio commercials and the development of the radio industry. He then moves on to..