Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data - Fader Peter S

Marketing professionals, this one's for you! In this book, Leigh McAlister and Peter S Fader provide valuable insights into non-compensatory choice behavior in consumer decision-making. By analyzing UPC scanner panel data, they offer practical models for estimating the impact of promotions on consumer behavior.This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it.This work is in the \public domain in the United States..