The Brawn of Your Brand - Daymond E. Lavine

The \Brawn of Your Brand\ is a book developed to get readers excited about branding! Branding has become such a buzz word these days that it drums up as much confusion as it does attention. Everyone knows that branding is important. Every professional, leader, business owner, influencer, and any other person seeking to make successful strides in their fields of endeavor realizes they must possess strong brands. However, branding is a very complicated activity. It is often very unsettling just figuring..