The Irresistible Power of StorySpeak: How to Talk Like the Worlds Greatest Communicators - Bog af Nicholas Boothman - Paperback

Story Speak is more than just telling stories. Story Speak is calling men's perfume \aftershave,\ branding Albacore tuna as \Chicken of the Sea,\ and telling the boxing world, \I'm going to float like a butterfly and sting like a bee.\ Story Speak turns facts into feelings. Genius communicators throughout history know that 80% of the time people make their decisions based on their emotions, even though they think they're being rational. That's why you find Story Speak used in business, religion,..