Boutique Thinking in a Big Box World - A Caffeinated Instruction Manual for Open Minded Sales Enthusiasts - Joe Marcoux

If you're in sales and are struggling to succeed in a market dominated by mega-store discount-retailers, you probably wonder how you can rise above the competition. Drawing on his experience working with boutique stores, Joe Marcoux shows you how to embrace a new business model to help you draw customers to your store and increase your bottom line.Called boutique thinking, this theory focuses on different ideas to change the way you look at your company, affording you the opportunity to:Advance from..