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Nike - Sam Grawe - Bog - Phaidon Press Ltd - Plusbog.dk

Nike - Sam Grawe - Bog - Phaidon Press Ltd - Plusbog.dk

At Nike, the desire to be the best is a journey, not a destination – better is always temporary. Phaidon commemorates the company''s influence with Nike: Better is Temporary , a landmark publication that charts Nike''s transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike''s ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike''s 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike''s focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book''s extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike''s proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book''s spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book''s bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike''s remarkable team, Nike: Better is Temporary will serve as a manual of innovation and inspiration for generations to come.

DKK 632.00
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A Pocket Guide to Nike - Josh Sims - Bog - Quercus Publishing - Plusbog.dk

A Pocket Guide to Nike - Josh Sims - Bog - Quercus Publishing - Plusbog.dk

Discover the legendary story of Nike, where innovation and a signature swoosh took the world by storm. In this illustrated guide, style writer Josh Sims explores the rise of the world''s biggest sportswear company from its humble beginnings in Oregon to global fashion monolith. Featuring all of Nike''s most iconic designs, highlighting their industry-defining innovations and pop-culture influence, A Pocket Guide to Nike is an essential read for all style seekers and sneakerheads.

DKK 167.00
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Nike SB: The Dunk Book - Sandy Bodecker - Bog - Rizzoli International Publications - Plusbog.dk

Nike SB: The Dunk Book - Sandy Bodecker - Bog - Rizzoli International Publications - Plusbog.dk

The first book on Nike''s iconic DUNK SB, a mid-rise basketball court staple that has in the last two decades become a colorful (and often irreverent) icon of skate and street wear. Created in 2002, the Nike Dunk was adopted from the court by skateboarders and sneakerheads to become an icon of the streets. An early catalyst to evolving sneaker culture as we know it today, the Nike Dunk has enjoyed a storied legacy of reinvention through numerous iterations and creative collaborations proving to be an integral part of a culture obsessed with sneakers. To celebrate this legacy, Nike SB: The Dunk Book is the first book to present the historical archive of one of the most important shoes ever created. Worn by an ever-growing list of elite riders at competitions all over the world, Nike Dunks are prized as much for their funky, one-of-a-kind designs as well as their high performance. Nike SB: The Dunk Book is filled with stunning images that tell the visual story of Nike SB''s most iconic styles. Including Danny Supas, Staple Pigeon Dunks, De La Soul Highs, Paris Dunks, U.N.K.L.Es, and Supreme Dunk SBs, this volume flaunts the signature color-ways and craftsmanship that Nike SBs are known for.Through enlightening anecdotes by the likes of Futura and Paul Rodriguez, readers get intimate accounts of how their favorite sneakers came to be. Also featured are archival images of Nike SB''s most recognizable skaters rocking the iconic sneakers, including Eric Koston, Richard Mulder, Grant Taylor, Omar Salazar, Reese Forbes, Brian Anderson, Theotis Beasley, and Daniel Shimizu.

DKK 430.00
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Nike Culture - Robert Goldman - Bog - SAGE Publications Inc - Plusbog.dk

Nike Culture - Robert Goldman - Bog - SAGE Publications Inc - Plusbog.dk

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

DKK 527.00
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Street Style: Nike - Gerald Flores - Bog - Bonnier Books Ltd - Plusbog.dk

Street Style: Nike - Gerald Flores - Bog - Bonnier Books Ltd - Plusbog.dk

A collectible, pocket-sized visual history of the innovative athletic and street style brand.Discover the story of Nike, from its beginnings in 1964 as Blue Ribbon Sports to its current position as the world's largest supplier of athletic shoes and apparel. Packed with photographs and information covering the company's entire history, you'll discover the ground-breaking designs and campaigns that made Nike such a significant player in the street style and sports industry.You'll learn about Nike's Japanese origins and how founder Bowerman created the popular Tiger Cortez shoe in 1967 and how the name Nike, after the Greek goddess of victory, and the iconic swoosh logo came to be. Find out about the major moments in history that shaped Nike's journey, including the phenomenal endorsement deal with Michael Jordan which spawned the line of Air Jordan sneakers, perhaps the world's most well-known shoe!With an exploration of everything from the brand's endorsements from high-profile athletes such as Serena Williams, Tiger Woods and Cristiano Ronaldo and its innovations in sports-technology, Street Style: Nike is the perfect gift for fashion lovers everywhere.Also available in this series: Street Style: Dr. Martens.

DKK 148.00
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The Nike Effect - Joshua Hunt - Bog - Melville House Publishing - Plusbog.dk

The Nike Effect - Joshua Hunt - Bog - Melville House Publishing - Plusbog.dk

“A page-turner . . . as suspenseful as a late drive in the fourth quarter to win a championship.”— Los Angeles Review of Books **A New York Post Best Book of the Year** As decades of headline news stories attest, there is nothing Nike won’t do to win. Mistreating employees, eliminating competition, and secrecy are all part of the playbook. There is perhaps no clearer example of this than Nike’s ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership. Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. And it doesn’t stop there: Nike money has shaped everything from Pac 10 televsion deals to the way the college sports are played; from the landscape of Oregon’s campus to the types of research conducted there. Encompassing more than just sports and the academy, The Nike Effect , published originally in hardcover as University of Nike , is a riveting story about the future of our public institutions and our society.

DKK 188.00
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Virgil Abloh. Nike. ICONS - Virgil Abloh - Bog - Taschen GmbH - Plusbog.dk

Virgil Abloh. Nike. ICONS - Virgil Abloh - Bog - Taschen GmbH - Plusbog.dk

In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1 , Air Max 90 , Air Force 1 , and Air Presto , among others—they reinvigorated sneaker culture. Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage , making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once . ICONS traces Abloh’s investigative, creative process through documentation of the prototypes , original text messages from Abloh to Nike designers, and treasures from the Nike archives . We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book. The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group . Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew . Texts by Nike’s Nicholas Schonberger , writer Troy Patterson , curator and historian Glenn Adamson , and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

DKK 466.00
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Nike: Form Follows Motion - Rick Poynor - Bog - Vitra Design Museum - Plusbog.dk

Nike: Form Follows Motion - Rick Poynor - Bog - Vitra Design Museum - Plusbog.dk

An unprecedented look at the design archives of the iconic sportswear brand. In Autumn 2024 the Vitra Design Museum will present the first ever museum exhibition about Nike, the world’s most revered sport brand. The exhibition and this accompanying catalogue mark the milestones in Nike’s six decade history and explores its ascent into a global brand that holds a central role in popular culture. The focus of the exhibition is on Nike’s design practice – from the company’s beginnings in the 1960s and the design of its famous “swoosh” logo to iconic products such as Air Max Air Jordan and Vapor Fly, and current research devoted to future materials and sustainability. The main source for the exhibition is the Department of Nike Archives, which contains a unique collection of drawings, prototypes and other documentation. The exhibition marks the most comprehensive access ever given to this archive. Among the objects on show are rarities and one-offs from the company’s early days in the 1960s, original design drawings and prototypes of iconic sneaker models, historical documents and films, as well as the results of collaborations with creative figures such as Virgil Abloh and Marc Newson. Nike: Form Follows Motion traces Nike’s design process, which begins with the scientific analysis of the human body in motion and material research and culminates in the finished product and its branding. Along with Nike designers like Bill Bowerman, Diane Katz, Tinker Hatfield and Eric Avar, athletes – from the world’s greatest to the everyday – have played an important role in this design process.

DKK 509.00
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Nike Is a Goddess - - Bog - Grove Press / Atlantic Monthly Press - Plusbog.dk

Nike Is a Goddess - - Bog - Grove Press / Atlantic Monthly Press - Plusbog.dk

Recent years have seen a huge explosion in the popularity and commercial viability of women''s sports - with new professional leagues for women to play in, new magazines to cover them, and recognition for female athletes that is overtaking that of men. Nike Is a Goddess tells the dramatic story of the rise of women''s sports over the last century in a series of original narratives focusing on the great female athletes whose success has changed the game and paved the way for the women and girls of today. From historic boundary breakers like Babe Didrikson Zaharias and Althea Gibson to modern-day superstars like Tara Lipinski, Jackie Joyner-Kersee, and Rebecca Lobo, from Gertrude Ederle''s historic swim across the English Channel to Billie Jean King''s victory over Bobby Riggs in the Battle of the Sexes, Nike Is a Goddess tells the inspiring stories of women opening up an arena that had been closed to them. Written by top female sportswriters from such publications as The New York Times, The Washington Post, Conde Nast Sports for Women, Women''s Sports and Fitness, The Miami Herald, and Sports Illustrated, Nike Is a Goddess pays tribute to the athletes who led the way and serves as inspiration to those who will come after.

DKK 152.00
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No Finish Line - Nike - Bog - Actual Source - Plusbog.dk

No Finish Line - Nike - Bog - Actual Source - Plusbog.dk

No Finish Line” is Nike’s design vision for the next 50 years. Through exploratory, multilevel conversations encompassing bothdesign and critical inputs to it — like sport research, technology and manufacturing — this research project celebrates 50 years of game-changing design and innovation in the service of athletes and sport. With a foreword by Nike’s Chief Design Officer and speculative fictions by Geoff Manaugh, the book features essays by Sam Grawe (author, “Nike: Better is Temporary”) describing five major shifts design may undergo in the coming decades as it evolves from product to platform, performance to promise, elite to everyone, sustainable to symbiotic, and static to sensorial. With the intent to invite and inspire the next generation to join Nike in taking action to create a better world, “No Finish Line” is designed by Zak Group with custom illustrations by Bráulio Amado. No Finish Line” invites everyone to imagine the infinite possibilities of design — and sport. No Finish Line” draws on 50 years of advancing human potential to move the world forward. No Finish Line” describes Nike’s culture of innovation via the athletes, designers and scientists at its cutting edge. No Finish Line” celebrates design not as an outcome, but as an endless journey. No Finish Line” suggests we can shape a better future by simply daring to create it.

DKK 230.00
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Nike - Caspar Eric - Bog - Gyldendal - Plusbog.dk

Nike - Caspar Eric - Bog - Gyldendal - Plusbog.dk

Caspar Erics anden digtsamling efter debuten i 2014 med 7/11. Den unge mand i Caspar Erics "Nike" har ’et lille spasserben’. Han er født med cerebral parese. Handicappet giver ham et særligt vrid i hoften, som på én gang får ham til at ligne en græsk statue og en krop, der langsomt degenererer. Med en ny, mere rå og afklaret tone folder Caspar Eric sit poppede univers ud omkring den erfaring at være en krop, samfundet ikke ved, hvordan det skal rumme: ”alle de komplimenter/jeg har modtaget er/nogle meget tunge guldkæder/jeg ikke kan returnere". Midt mellem cyborg-film og fællesmøder i kollektivet skal digtsamlingens hovedperson igen og igen afgøre, hvornår han vil fortælle om sit handicap. Om han vil påtage sig den handicappedes identitet. På arbejdet og med den elskede. Til fest og på hospitalet. Med udspring i sit idiosynkratiske univers og med absolut gehør for NU stiller Caspar Eric spørgsmålet om, hvad der er en normal krop, og hvordan vi skal forholde os til de kroppe, der falder uden for normalen. En usentimental og skarpskåret bog om at være en ung handicappet krop i verden.

DKK 141.00
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Jennifer Government - Max Barry - Bog - Little, Brown Book Group - Plusbog.dk

Jennifer Government - Max Barry - Bog - Little, Brown Book Group - Plusbog.dk

In Max Barry''s twisted, hilarious and terrifying vision of the near future, the world is run by giant corporations and employees take the last names of the companies they work for. It''s a globalised, ultra-capitalist free market paradise!Hack Nike is a lowly merchandising officer who''s not very good at negotiating his salary. So when John Nike and John Nike, executives from the promised land of Marketing, offer him a contract, he signs without reading it. Unfortunately, Hack''s new contract involves shooting teenagers to build up street cred for Nike''s new line of $2,500 trainers. Hack goes to the police - but they assume that he''s asking for a subcontracting deal and lease the assassination to the more experienced NRA.Enter Jennifer Government, a tough-talking agent with a barcode tattoo under her eye and a personal problem with John Nike (the boss of the other John Nike). And a gun. Hack is about to find out what it really means to mess with market forces.

DKK 127.00
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Cult Sneakers - Tonton Gibs - Bog - Octopus Publishing Group - Plusbog.dk

Cult Sneakers - Tonton Gibs - Bog - Octopus Publishing Group - Plusbog.dk

Discover the legendary stories behind the most iconic sneakers, brands and collaborations in history with social media sensation Tonton Gibs. Discover the legendary stories behind the most iconic sneakers and collaborations in history. From trailblazing OG models to groundbreaking partnerships, this book explores the masterpieces of leading brands like Adidas, Nike, Bape, Le Coq Sportif, Puma, Diadora, Saucony, and more. Marvel at rare grails that every sneakerhead dreams of owning, including the Nike Mag, Nike SB Dunk Low Pro "Paris," Adidas Yeezy Boost 750, Nike Air Max 1 BRS, and the luxurious Louis Vuitton "Jasper." Guided by Tonton Gibs - creator of the wildly popular Tonton Gib Sneakers channel, with over 21 million views on YouTube - you'll uncover the fascinating history of these legendary pairs. Through exclusive insights from renowned professionals like Hirofumi Kojima and Edson Sabajo, and iconic shops such as Afew Store and Opium Paris, Gibs shares his unparalleled passion for sneakers. Whether you're a collector, a casual fan, or just curious about the culture, this book is your ultimate guide to the mysteries and marvels of the sneaker universe.

DKK 485.00
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The Woman with the Artistic Brush - Kim Marie Vaz - Bog - Taylor & Francis Inc - Plusbog.dk

The Woman with the Artistic Brush - Kim Marie Vaz - Bog - Taylor & Francis Inc - Plusbog.dk

Nike Davies is one of the few African women known internationally in contemporary art circles. The Woman with the Artistic Brush traces her life history and illustrates the strategies developed by women to mitigate male rule. Presenting a critique of the woman''s place in contemporary Yoruba society from the perspective of a woman who lived it, this book covers Nike''s life from the time of her mother''s death when Nike was six to the culmination of her dream in the creation, against severe societal odds, of a center for arts and culture that has over 120 members. Along the way, The Woman with the Artistic Brush details how Nike ran away from home and joined a traveling theater group after her father tried to arrange her marriage, subsequently married and joined in the polygynous household of a noted artist from the popular Osogbo school, and finally broke clear of that situation after suffering sixteen years of domestic violence. The Woman with the Artistic Brush is another superb contribution to the Foremother Legacies series.

DKK 551.00
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Emotion by Design - Greg Hoffman - Bog - Cornerstone - Plusbog.dk

Emotion by Design - Greg Hoffman - Bog - Cornerstone - Plusbog.dk

''The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world''s most revered company? Why do its campaigns - from ''Just do it'' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.''Great story, amazing career, so inspirational . . . I couldn''t put it down'' Chris Evans ''The ultimate playbook to unleash creativity in any team'' Jake Humphrey, author of High Performance ''An unforgettable account of a man and a business that never had to try to be someone else''s idea of cool - because they had already defined it themselves'' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy ''Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger'' Nir Eyal, author of Hooked ''This book made me smile in my soul'' Mary Portas ''Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before'' Jonah Berger, author of Contagious

DKK 127.00
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