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Unpacking IKEA - Pauline (national University Of Ireland Maynooth Garvey - Bog - Taylor & Francis Inc - Plusbog.dk

Unpacking IKEA - Pauline (national University Of Ireland Maynooth Garvey - Bog - Taylor & Francis Inc - Plusbog.dk

This book represents the first anthropological ethnography of Ikea consumption and goes to the heart of understanding the unique and at times frantic popularity of this one iconic transnational store. Based on a year of participant observation in Stockholm’s Kungens Kurva store – the largest in the world - this book places the retailer squarely within the realm of the home-building efforts of individuals in Stockholm and to a lesser degree in Dublin. Ikea, the world’s largest retailer and one of its most interesting, is the focus of intense popular fascination internationally, yet is rarely subject to in-depth anthropological inquiry. In Unpacking Ikea, Garvey explores why Ikea is never ‘just a store’ for its customers, and questions why it is described in terms of a cultural package, as everyday and classless. Using in-depth interviews with householders over several years, this ethnographic study follows the furniture from the Ikea store outwards to probe what people actually take home with them.

DKK 486.00
1

Values-based Service for Sustainable Business - Bo (karlstad University Edvardsson - Bog - Taylor & Francis Ltd - Plusbog.dk

Values-based Service for Sustainable Business - Bo (karlstad University Edvardsson - Bog - Taylor & Francis Ltd - Plusbog.dk

The role of values in developing and managing service companies has been under researched in the existing literature - until now. This book analyzes a large organization (IKEA) as a basis for values based service for sustainable business. The authors provide an overview of the history of IKEA and the social and environmental perspectives that have acted as driving forces for creating economic value. They go on to develop values-based service thinking within the areas of service experience, service brand, and service leadership. The book concludes by comparing IKEA to other values-based service companies (such as Starbucks, H&M, and Body Shop); from these reflections, the book presents the key principles for a sustainable, values-based service business.

DKK 673.00
1

Strategic Sourcing and Category Management - Magnus Carlsson - Bog - Kogan Page Ltd - Plusbog.dk

Strategic Sourcing and Category Management - Magnus Carlsson - Bog - Kogan Page Ltd - Plusbog.dk

How is it possible to sell a kitchen at 30 per cent below market price? Why are hot dogs cheaper in IKEA than in the supermarket? How can IKEA sell the Lack table at half the price it was when it was launched 35 years ago and how can it be achieved with a substantial profit? Strategic Sourcing and Category Management examines how IKEA - and other cost leading companies - use category management to create advantages with direct and indirect sourcing. With 25 years'' experience from IKEA, where he had the responsibility to develop and execute the company''s purchasing strategy, author Magnus Carlsson shares his insights on important topics: when category management is profitable and why; how teams repeatedly create value and results; what the main approaches are in different categories; how a company implements category management; the difference between success and failure.In this new edition of Strategic Sourcing and Category Management , Magnus Carlsson has added new themes including examples and references from companies such as Maersk, Carlsberg, P&G and Aldi, illustrating the application of cost leadership that spans far beyond IKEA. Even there, the cost leadership lessons are not limited to home furnishings as the company is sourcing categories such as food, components, materials, transports and indirect materials, with a total purchasing spend of approximately €7 billion. But maybe even more importantly, the book illustrates how teams create value by thinking differently and asking the right questions, allowing an understanding that goes beyond mere tools and processes.

DKK 486.00
1

Leading Procurement Strategy - Martin Christopher - Bog - Kogan Page Ltd - Plusbog.dk

Leading Procurement Strategy - Martin Christopher - Bog - Kogan Page Ltd - Plusbog.dk

Delivering successful procurement programs has helped businesses like IKEA, Tesla and Nike maximize the potential of their resources and gain the competitive advantage. Learn how to develop similar strategies, that meet the needs of the business, customers and suppliers, and lead their implementation using insights from the experts in procurement strategy. Leading Procurement Strategy provides readers with a complete overview of the skills, knowledge and tools needed to implement a successful procurement strategy. The expert author team of Carlos Mena , Remko van Hoek , and Martin Christopher present practical advice and guidance underpinned by academic theory and supported by an extensive range of real-world case studies including IBM, IKEA, John Deere, NASA, Nike and Tesla. Readers are shown how to develop, deliver and sustain procurement performance with clear and accessible guidance.The third edition offers the latest insights into the future of procurement and digitalization, updates on green and socially responsible procurement and a revised structure. The key issues affecting the procurement function are covered and tips for developing the best practices in teams are found throughout.

DKK 638.00
1

The Resilient Culture - Liane Stephan - Bog - Kogan Page Ltd - Plusbog.dk

The Resilient Culture - Liane Stephan - Bog - Kogan Page Ltd - Plusbog.dk

The ideal business is productive, collaborative and innovative. But how can you bring these qualities into your organization? The solution is to build a resilient culture. This is a groundbreaking guide to lasting success through practical and original frameworks for building resilience at work. It draws upon the authors'' experiences of working with leading organizations such as HSBC, Ikea and a leading F1 team to demonstrate the impact of resilient cultures.Featuring insights on resilient habits, team dynamics and workplace wellbeing, The Resilient Culture draws upon decades of corporate and academic expertise to offer the insights you need to reach new heights of business performance.

DKK 652.00
1

Managing Corporate Social Responsibility - Sherry J. Holladay - Bog - John Wiley and Sons Ltd - Plusbog.dk

Managing Corporate Social Responsibility - Sherry J. Holladay - Bog - John Wiley and Sons Ltd - Plusbog.dk

Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. - - Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives - - Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model - - Discusses ways to maximize the use of social media and traditional media throughout the process - - Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. - - Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business -

DKK 655.00
1

Leading Procurement Strategy - Martin Christopher - Bog - Kogan Page Ltd - Plusbog.dk

Leading Procurement Strategy - Martin Christopher - Bog - Kogan Page Ltd - Plusbog.dk

Learn how to develop successful procurement strategies that meet the needs of the business, customers and suppliers, and lead their implementation using insights from industry leaders Leading Procurement Strategy provides readers with a complete overview of the skills, knowledge and tools needed to implement a successful procurement strategy. The expert author team present practical advice and guidance underpinned by an extensive range of real-world case studies including Walmart, IKEA, NASA, Nike and Tesla. This fourth edition offers the latest insights into the future of procurement with the increased implementation of AI and new digital technologies like automation. This new edition also covers new approaches to risk management and resilience in light of new digital advancements. The key issues affecting the procurement function are covered throughout and readers are shown how to develop, deliver and sustain procurement performance with clear and accessible guidance.

DKK 619.00
1

Stockholm Design Lab: 1998–2019 - Victionary - Bog - Viction Workshop Ltd - Plusbog.dk

Stockholm Design Lab: 1998–2019 - Victionary - Bog - Viction Workshop Ltd - Plusbog.dk

Driven by ‘simple, remarkable ideas’, Stockholm Design Lab (SDL) has been transforming brands and businesses as one of the leading forward-thinking design agencies in the world since 1998. From developing visual identities for the NIO Formula E race car and the Nobel Prize to defining creative approaches for adidas and IKEA, its works are as diverse as they are distinct and delightful; spanning various mediums and methods to capture hearts and minds across all walks of life. To mark its 21st year in the industry, SDL has compiled a special monograph with over 500 pages of exclusive insight into its creative inspiration, processes, and portfolio. Categorised by industry, the book’s contents include behind-the-scenes anecdotes, early-stage mock-ups, and never-seen-before images for some of its best client projects so far; serving as a valuable source of reference and reflection for designers at any level.

DKK 474.00
1

Strategic Management: Theory & Cases - Charles Hill - Bog - Cengage Learning, Inc - Plusbog.dk

Strategic Management: Theory & Cases - Charles Hill - Bog - Cengage Learning, Inc - Plusbog.dk

This comprehensive and engaging text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill and Melissa Schilling integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, the 14th edition features an increased emphasis on the changing global economy and its role in strategic management. The appendix walks students through the case-analysis process, and explains key ratios that managers use to compare the performance of firms. The high-quality case study program contains 31 cases covering small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla Motors, Alibaba, Google, Microsoft, Boeing, Ikea, Zeta Energy, and many others. When paired with this student-centric text, the MindTap learning solution will prepare the next generation of strategic leaders.

DKK 720.00
1

Unlocking Strategic Innovation - Sandeep Roy - Bog - Taylor & Francis Ltd - Plusbog.dk

Unlocking Strategic Innovation - Sandeep Roy - Bog - Taylor & Francis Ltd - Plusbog.dk

This new book explores how firms achieve competitive advantage in a disruptive, digital and globalized business landscape. An integrative framework, ‘The Four Rs of Competitive Success’, is introduced, which covers the four core pillars of global strategy: resources and capabilities, technology and innovation (recombination), internationalization and international markets (reach), and physical and virtual location (roots). It then explains how competitive advantage is achieved through an interaction of these four drivers against the backdrop of a globalized and digitized world. It is uniquely practical in its approach, combining theoretical understanding with international case studies and real-life examples throughout each chapter, including Apple, IKEA and Microsoft. Unlocking Strategic Innovation is concise, applied reading for postgraduate students studying international business, corporate strategy, innovation and digital strategy, as well as academics in the field. It will also be important reading for practitioners looking to gain further understanding of how firms compete and flourish in a global and technology-driven environment.

DKK 420.00
1

Cult of Analytics - Steve Jackson - Bog - Taylor & Francis Ltd - Plusbog.dk

Cult of Analytics - Steve Jackson - Bog - Taylor & Francis Ltd - Plusbog.dk

Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It''s also been expanded to include exercises and new cases for students and tutors using the book as a text.

DKK 524.00
1

M: Marketing ISE - Dhruv Grewal - Bog - McGraw-Hill Education - Plusbog.dk

M: Marketing ISE - Dhruv Grewal - Bog - McGraw-Hill Education - Plusbog.dk

M: Marketing 8e continues to emphasize that marketing adds value an essential theme woven throughout the print and digital elements through Connect. Marketing continues to evolve as industry strategies and communication are impacted by major factors such as the COVID-19 pandemic, influencer marketing, social responsibility, sustainability, and ethical data collection. This edition explores specific marketing approaches by companies such as IKEA, DoorDash, Telsa, TikTok, Facebook, Hydroflask and Netflix. New innovative products and services, as well as employing new methods and channels are all explored to understand how to reach the customers of today -- especially with Gen Z changing the landscape of marketing. Throughout the chapters, M: Marketing 8e incorporates Adding Value, Ethical & Societal Dilemma and Social Marketing features into each chapter to reflect the ever-changing landscape. Between 73 new boxed inserts, 17 new chapter openers, new case analysis exercises, marketing analytics toolkit exercises, and new Application-Based Activities, there are plenty of examples and exercises. Keep your course current by subscribing to the Grewal Levy Marketing blog (grewallevymarketing.com), which brings current marketing issues to your class, complete with discussion questions.

DKK 580.00
1

Strategic Management - Richard (university Of Leicester Godfrey - Bog - Taylor & Francis Ltd - Plusbog.dk

Strategic Management - Richard (university Of Leicester Godfrey - Bog - Taylor & Francis Ltd - Plusbog.dk

Regularly considered to be the cap-stone course on any business or management degree, strategy has developed into a wide-ranging and sometimes overwhelming field of study. However, in recent years the theory of strategy has come under increasing scrutiny for its perceived failures and detachment from real world practice. With an engaging and conversational tone, this new concise textbook offers an accessible and timely review of the theory and practice of strategic management, explored from a more critical perspective. In a refreshing change from much of the literature, Richard Godfrey takes a wider view of strategy, incorporating insights from the worlds of sociology, psychology and history to highlight the complexity and plurality at the heart of the discipline. The book also incorporates a number of extensive case studies on contemporary business strategy from the likes of Apple, Nike, Zara and IKEA. Written for both an undergraduate and postgraduate audience, the book challenges a number of underlying assumption and beliefs about strategy and seeks to add clarity and context to the field.

DKK 588.00
1

Marketing - Robert W. Palmatier - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Marketing - Robert W. Palmatier - Bog - Bloomsbury Publishing PLC - Plusbog.dk

An introduction to marketing theory and practice based around Palmatier’s acclaimed ‘first principles’, this textbook provides a global perspective and an abundance of engaging case studies. Palmatier’s four principles – all customers differ, all customers change, all competitors react, all resources are limited – provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey , capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook for introductory modules on the essentials of marketing, Marketing: Based on First Principles provides a unique and dynamic approach, allowing students to develop effective and flexible methods to deal with diverse and complex problems of marketing today.

DKK 423.00
1

The 30 Day MBA - Colin Barrow - Bog - Kogan Page Ltd - Plusbog.dk

The 30 Day MBA - Colin Barrow - Bog - Kogan Page Ltd - Plusbog.dk

If you want to accelerate your career development and transform your skillset, but without the price tag and two-year commitment of the MBA, this is the book for you. The 30 Day MBA covers the 12 core disciplines of business: accounting, finance, marketing, organizational behaviour, business history, business law, economics, entrepreneurship, ethics and social responsibility, operations management, research and analysis and strategy. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Complex concepts are explained in simple and practical terms, helping you to apply high level concepts to the real-life world of business. The 30 Day MBA also contains insightful case studies from leading organizations including IKEA, Cisco, Cobra Beer, Heinz, Shell, Hotel Chocolat and Chilango, to help keep you right up-to-the-minute with current trends and inspire you to explore new concepts. This book equips you with essential hard knowledge, but also helps you understand how business and current thinking is shifting in today''s turbulent global markets, and broadens your mind with the knowledge and confidence to excel in a competitive career.

DKK 534.00
1

Exploring Strategy - Gerry Johnson - Bog - Pearson Education Limited - Plusbog.dk

Exploring Strategy - Gerry Johnson - Bog - Pearson Education Limited - Plusbog.dk

Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations: - - How does an organisation prosper today? - - How do organisations grow? - - How do they innovate and change? - From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice. New to this edition: - - Think strategically and carry out case analyses and strategy assignments with the new chapter, ''Working with Strategy'' - - Gain better insight into the three highlighted core themes : sustainability, non-profits, and digital strategy - - Learn from case studies of well-known global organisations , including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber. -

DKK 719.00
1

Marketing Planning & Strategy - John Dawes - Bog - Sage Publications Ltd - Plusbog.dk

Marketing Planning & Strategy - John Dawes - Bog - Sage Publications Ltd - Plusbog.dk

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience. Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly. Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus. Suitable reading for marketing planning and marketing strategy courses.

DKK 415.00
1

Designing Retail Experience in the 21st Century - D.j. Huppatz - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Designing Retail Experience in the 21st Century - D.j. Huppatz - Bog - Bloomsbury Publishing PLC - Plusbog.dk

Covering 2001 to today, Designing Retail Experience in the 21st Century presents readers with a critical, cross-disciplinary perspective on retail design, bringing together scholarship from design, architecture, branding, cultural studies and social studies . Our retail experience has changed profoundly over the past two decades, largely due to the impact of digital technologies. While the rise of smartphones and online commerce threatened to displace ‘bricks and mortar’ stores, physical shopping has survived and, in some cases, thrived. Today, the most successful brands design experiences that engage customers both within the physical store and in the digital realm. In this book, D.J. Huppatz analyses how corporations design these experiences, how we interact with them, and how they align with broader social, cultural and economic changes. Eight case studies reveal how some of the largest global retail chains, including Apple, Amazon, Nike, Zara, IKEA and LEGO, and smaller chains such as Aesop and Gentle Monster, utilize design to create engaging experiences. Unlike in the past, such corporations consider design in a continuum that extends from architecture and interiors to product and service design, and from website and digital interactions to social media. At the intersection of design and cultural studies, this book provides a critical survey and understanding of design and retail experience in the 21st century.

DKK 658.00
1

All In - David (cranfield University School Of Management Grayson - Bog - Taylor & Francis Ltd - Plusbog.dk

All In - David (cranfield University School Of Management Grayson - Bog - Taylor & Francis Ltd - Plusbog.dk

Written by three leading thinkers in the field of sustainability, ''All In'' defines the essential attributes of high-impact corporate sustainability leadership and describes how companies can combine and apply those characteristics for future success. All In draws on research involving thousands of experts globally as collected via the GlobeScan-SustainAbility Leaders Survey over two decades. The book also reveals insights from dozens of interviews with Chairs, CEOs and Chief Sustainability Officers of pioneering companies, including 3M, BASF, BP, DuPont, Google, GE, Huawei, IKEA, Interface, Marks Spencer, Natura, Nestle acute;, Nike, Novo Nordisk, Patagonia, Shell, Tata, Toyota, Unilever and Walmart, explaining how they have gained recognition, created value and boosted resiliency based on their sustainability leadership. All In also outlines what the private sector must do to lift sustainability performance, protect business''s license to operate and help deliver the UN Sustainable Development Goals by 2030. This unique book, rich with quantitative and qualitative insights, offers current and aspiring business leaders a succinct overview of the most important developments and trends in corporate sustainability and responsible leadership. ''All In'' will also appeal to others interested in why sustainability has become a critical mainstream business issue. With a foreword by Dan Hendrix, Chairman, Interface, and afterword by Paul Polman, CEO, Unilever.

DKK 401.00
1

Consumption and Market Society in Israel - - Bog - Taylor & Francis Ltd - Plusbog.dk

Consumption and Market Society in Israel - - Bog - Taylor & Francis Ltd - Plusbog.dk

Over the past two decades, Israel has been remaking itself in line with the commercial models of Western market societies. Nowhere is this trend more evident than in private consumption patterns. Most Israelis crave parity with Western lifestyles - private automobiles, mobile phones, spacious housing fashionably furnished, accessibility to shopping malls and leisure travel abroad. Alongside these new aspirations, internationally branded commodities and franchises such as McDonald''s, Office Depot, Benetton, IKEA and Toys ''R'' Us increasingly feature in the Israeli landscape, and advertising has emerged as a primary vehicle for persuasion, competition and cultural expression. This book is the first to explore fully the significance of these transformations. The authors show how different groups - kibbutzniks, Israeli Arabs, Ultra-Orthodox Jews, new immigrants and middle-class Israelis - alternately exhibit a suspicion towards and enthusiasm for the enhanced individual freedoms of a consumer market society. Lifestyle consumerism is recognized as an alien import, potentially disruptive of the ethos of communality, common destiny and national purpose. At the same time, because consumption helps unite diverse groups to the greater whole of the nation, the globe, and modernity, it conveys a sense of normalcy and affluence in a time of major social transition and political turmoil. Consumption and Market Society in Israel is not only innovative in its research, but it is a timely contribution to a hotly debated topic.

DKK 410.00
1

Global Strategic Management - Jedrzej George (professor Of Csr And Strategic Management Frynas - Bog - Oxford University Press - Plusbog.dk

Global Strategic Management - Jedrzej George (professor Of Csr And Strategic Management Frynas - Bog - Oxford University Press - Plusbog.dk

Global Strategic Management 3e provides a clear insight into the corporate strategies of organizations operating on a global scale and explains the analysis, decision-making, and development processes behind securing competitive advantage.Every chapter offers a diverse range of case studies designed to illustrate strategic management theory in a real-world context, as well as encourage critical reflection and discussion of key ideas. Examples range from large international organizations including Ikea, Google, and Ferrari, to the strategies of businesses from emerging and developing economies such as China, Poland, and Nigeria.Key concept boxes, further reading, and discussion questions ensure students can check their progress and develop their understanding throughout. As a result, the book equips the reader with a firm grasp of the core concepts required for academic success and develops those critical thinking and decision-making skills that are essential for future employment.Online Resource CentreGlobal Strategic Management 3e is supported by a fully integrated Online Resource Centre.For students:- Test your understanding and receive instant feedback with our range of multiple-choice questions - Connect to relevant management sites, resources, and videos using chapter-by-chapter weblinks For registered lecturers:- Adapt PowerPoint slides as a basis for lecture presentations, or use as handouts in class - Guide class debate with suggested solutions to the discussion questions from the book - Get the most from the book''s case studies with end of chapter case study solutions

DKK 637.00
1

The Sustainability Grand Challenge - - Bog - Taylor & Francis Ltd - Plusbog.dk

The Sustainability Grand Challenge - - Bog - Taylor & Francis Ltd - Plusbog.dk

How do universities tackle wicked sustainability challenges faced by society? The Wicked Learning Workbook is a toolkit for setting up and running an interdisciplinary master-level course in the context of real-world problems such as food waste and loss. The book offers a new pedagogical approach that we call ''wicked'' because it is unorthodox, ambitious, and tackles complex problems that won’t go away. The pedagogy is also international at the course level rather than the conventional exchange semester, enabling institutions to embed international approaches to their core teaching. The Wicked Learning Workbook speaks directly to academics who are looking for solutions that provide stimuli for research and teaching while giving students an innovative, international learning experience. The approach develops student understanding of the UN Sustainable Development Goals as broad-scale societal issues which are difficult, if not impossible, to ‘solve’. An important outcome of this approach is the laboratory-style classroom that creates opportunities for faculty, students and companies to co-create solutions that are immediately implementable. The resulting methodology is based on industry–university collaboration (such as IKEA and Nestlé). The methodology is of interest to corporate leaders pursuing sustainability goals and business transformation. Achieving sustainability requires cross-boundary, cross-disciplinary, experimental approaches that allow for scalability. Wicked problems can only be tackled with wicked solution approaches.

DKK 429.00
1

Digital Marketing - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

Digital Marketing - Annmarie Hanlon - Bog - Sage Publications Ltd - Plusbog.dk

An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: - - Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. - - A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. - - ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. - - ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. - - The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. - - Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. - - Worked digital marketing plan. - - Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. - Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.

DKK 508.00
1

Exploring Strategy, Text & Cases - Gerry Johnson - Bog - Pearson Education Limited - Plusbog.dk

Exploring Strategy, Text & Cases - Gerry Johnson - Bog - Pearson Education Limited - Plusbog.dk

Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager. With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations. The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations: - - How does an organisation prosper today - - How do organisations grow - - How do they innovate and change? - From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice. This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking. New to this edition: - - Think strategically and carry out case analyses and strategy assignments with the new chapter, ''Working with Strategy'' - - Gain better insight into the three highlighted core themes : sustainability, non-profits, and digital strategy - - Learn from case studies of well-known global organisations , including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber. - - This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League. -

DKK 735.00
1