13 resultater (0,27550 sekunder)

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The Machine Stops - E. M. Forster - Bog - Penguin Books Ltd - Plusbog.dk

The Time Machine - H. G. Wells - Bog - HarperCollins Publishers - Plusbog.dk

The Time Machine and Other Works - H. G. Wells - Bog - Wordsworth Editions Ltd - Plusbog.dk

Little Book of Slow Cooker Tips - Andrew Langley - Bog - Bloomsbury Publishing PLC - Plusbog.dk

The Lost World and Other Stories - Sir Arthur Conan Doyle - Bog - Wordsworth Editions Ltd - Plusbog.dk

Finnegans Wake - James Joyce - Bog - Wordsworth Editions Ltd - Plusbog.dk

Shirley - Charlotte Bronte - Bog - Wordsworth Editions Ltd - Plusbog.dk

The Imitation Game: Alan Turing Decoded - BRUGT BOG - Jim Ottaviani - Bog - - Plusbog.dk

Outside-In Marketing - James Mathewson - Bog - Pearson Education (US) - Plusbog.dk

Outside-In Marketing - James Mathewson - Bog - Pearson Education (US) - Plusbog.dk

Supercharge ROI by Rebuilding Content Marketing Around Your Customer! Marketing has always been about my brand, my product, my company. That's "inside-out" marketing. Today, customers hate it-and ignore it. What does work? Customized messages they already care about. Marketing that respects their time and gives them immediate value in exchange for their attention. Marketing that's "outside-in." Now, two renowned digital marketing thought leaders show how to integrate content marketing with Big Data to create high-ROI, outside-in marketing. James Mathewson and Mike Moran share new practices, techniques, guidelines, and metrics for engaging on your customers' terms, using their words, reflecting their motivations. Whether you're a content marketer, marketing executive, or analyst, you'll learn how to: * Ease your customers' pain-solve what keeps them up at night-with compelling content experiences * Build content that's essential to clients and prospects in each step of their buyer journeys * Integrate search and social data into all facets of content development to continually improve its effectiveness * Build evergreen content that is continuously improved to better meet the needs of your clients and prospects * Apply advanced machine learning, text analytics, and sentiment analysis to craft more discoverable, shareable content * Shape your messages to intercept your clients' and prospects' information discovery in Google * Transform culture and systems to excel at outside-in marketing

DKK 74.00
1

Optimizing Data-to-Learning-to-Action - Steven Flinn - Bog - APress - Plusbog.dk

Optimizing Data-to-Learning-to-Action - Steven Flinn - Bog - APress - Plusbog.dk

Apply a powerful new approach and method that ensures continuous performance improvement for your business. You will learn how to determine and value the people, process, and technology-based solutions that will optimize your organization''s data-to-learning-to-action processes. This book describes in detail how to holistically optimize the chain of activities that span from data to learning to decisions to actions, an imperative for achieving outstanding performance in today''s business environment. Adapting and integrating insights from decision science, constraint theory, and process improvement, the book provides a method that is clear, effective, and can be applied to nearly every business function and sector. You will learn how to systematically work backwards from decisions to data, estimate the flow of value along the chain, and identify the inevitable value bottlenecks. And, importantly, you will learn techniques for quantifying the value that can be attained by successfully addressing the bottlenecks, providing the credible support needed to make the right level of investments at the right place and at just the right time. In today''s dynamic environment, with its never-ending stream of new, disruptive technologies that executives must consider (e.g., cloud computing, Internet of Things, AI/machine learning, business intelligence, enterprise social, etc., along with the associated big data generated), author Steven Flinn provides the comprehensive approach that is needed for making effective decisions about these technologies, underpinned by credibly quantified value. What You''ll Learn - Understand data-to-learning-to-action processes and their fundamental elements - Discover the highest leverage data-to-learning-to-action processes in your organization - Identify the key decisions that are associated with a data-to-learning-to-action process - Know why it''s NOT all about data, but it IS all about decisions and learning - Determine the value upside of enhanced learning that can improve decisions - Work backwards from the decisions to determine the value constraints in data-to-learning-to-action processes - Evaluate people, process, and technology-based solution options to address the constraints - Quantify the expected value of each of the solution options and prioritize accordingly - Implement, measure, and continuously improve by addressing the next constraints on value Who This Book Is For Business executives and managers seeking the next level of organizational performance, knowledge workers who want to maximize their impact, technology managers and practitioners who require a more effective means to prioritize technology options and deployments, technology providers who need a way to credibly quantify the value of their offerings, and consultants who are ready to build practices around the next big business performance paradigm

DKK 75.00
1