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Street Style: Nike - Gerald Flores - Bog - Bonnier Books Ltd - Plusbog.dk

Street Style: Nike - Gerald Flores - Bog - Bonnier Books Ltd - Plusbog.dk

A collectible, pocket-sized visual history of the innovative athletic and street style brand.Discover the story of Nike, from its beginnings in 1964 as Blue Ribbon Sports to its current position as the world's largest supplier of athletic shoes and apparel. Packed with photographs and information covering the company's entire history, you'll discover the ground-breaking designs and campaigns that made Nike such a significant player in the street style and sports industry.You'll learn about Nike's Japanese origins and how founder Bowerman created the popular Tiger Cortez shoe in 1967 and how the name Nike, after the Greek goddess of victory, and the iconic swoosh logo came to be. Find out about the major moments in history that shaped Nike's journey, including the phenomenal endorsement deal with Michael Jordan which spawned the line of Air Jordan sneakers, perhaps the world's most well-known shoe!With an exploration of everything from the brand's endorsements from high-profile athletes such as Serena Williams, Tiger Woods and Cristiano Ronaldo and its innovations in sports-technology, Street Style: Nike is the perfect gift for fashion lovers everywhere.Also available in this series: Street Style: Dr. Martens.

DKK 148.00
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Nike Is a Goddess - - Bog - Grove Press / Atlantic Monthly Press - Plusbog.dk

Nike Is a Goddess - - Bog - Grove Press / Atlantic Monthly Press - Plusbog.dk

Recent years have seen a huge explosion in the popularity and commercial viability of women''s sports - with new professional leagues for women to play in, new magazines to cover them, and recognition for female athletes that is overtaking that of men. Nike Is a Goddess tells the dramatic story of the rise of women''s sports over the last century in a series of original narratives focusing on the great female athletes whose success has changed the game and paved the way for the women and girls of today. From historic boundary breakers like Babe Didrikson Zaharias and Althea Gibson to modern-day superstars like Tara Lipinski, Jackie Joyner-Kersee, and Rebecca Lobo, from Gertrude Ederle''s historic swim across the English Channel to Billie Jean King''s victory over Bobby Riggs in the Battle of the Sexes, Nike Is a Goddess tells the inspiring stories of women opening up an arena that had been closed to them. Written by top female sportswriters from such publications as The New York Times, The Washington Post, Conde Nast Sports for Women, Women''s Sports and Fitness, The Miami Herald, and Sports Illustrated, Nike Is a Goddess pays tribute to the athletes who led the way and serves as inspiration to those who will come after.

DKK 152.00
1

Nike - Caspar Eric - Bog - Gyldendal - Plusbog.dk

Nike - Caspar Eric - Bog - Gyldendal - Plusbog.dk

Caspar Erics anden digtsamling efter debuten i 2014 med 7/11. Den unge mand i Caspar Erics "Nike" har ’et lille spasserben’. Han er født med cerebral parese. Handicappet giver ham et særligt vrid i hoften, som på én gang får ham til at ligne en græsk statue og en krop, der langsomt degenererer. Med en ny, mere rå og afklaret tone folder Caspar Eric sit poppede univers ud omkring den erfaring at være en krop, samfundet ikke ved, hvordan det skal rumme: ”alle de komplimenter/jeg har modtaget er/nogle meget tunge guldkæder/jeg ikke kan returnere". Midt mellem cyborg-film og fællesmøder i kollektivet skal digtsamlingens hovedperson igen og igen afgøre, hvornår han vil fortælle om sit handicap. Om han vil påtage sig den handicappedes identitet. På arbejdet og med den elskede. Til fest og på hospitalet. Med udspring i sit idiosynkratiske univers og med absolut gehør for NU stiller Caspar Eric spørgsmålet om, hvad der er en normal krop, og hvordan vi skal forholde os til de kroppe, der falder uden for normalen. En usentimental og skarpskåret bog om at være en ung handicappet krop i verden.

DKK 141.00
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Jennifer Government - Max Barry - Bog - Little, Brown Book Group - Plusbog.dk

Jennifer Government - Max Barry - Bog - Little, Brown Book Group - Plusbog.dk

In Max Barry''s twisted, hilarious and terrifying vision of the near future, the world is run by giant corporations and employees take the last names of the companies they work for. It''s a globalised, ultra-capitalist free market paradise!Hack Nike is a lowly merchandising officer who''s not very good at negotiating his salary. So when John Nike and John Nike, executives from the promised land of Marketing, offer him a contract, he signs without reading it. Unfortunately, Hack''s new contract involves shooting teenagers to build up street cred for Nike''s new line of $2,500 trainers. Hack goes to the police - but they assume that he''s asking for a subcontracting deal and lease the assassination to the more experienced NRA.Enter Jennifer Government, a tough-talking agent with a barcode tattoo under her eye and a personal problem with John Nike (the boss of the other John Nike). And a gun. Hack is about to find out what it really means to mess with market forces.

DKK 127.00
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Emotion by Design - Greg Hoffman - Bog - Cornerstone - Plusbog.dk

Emotion by Design - Greg Hoffman - Bog - Cornerstone - Plusbog.dk

''The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously'' Steven Bartlett, author of Happy Sexy Millionaire How did Nike go from being a small sneaker brand to the world''s most revered company? Why do its campaigns - from ''Just do it'' to the famous Nike swoosh - capture the imaginations of millions worldwide? And what can any founder or marketer learn from them? Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.''Great story, amazing career, so inspirational . . . I couldn''t put it down'' Chris Evans ''The ultimate playbook to unleash creativity in any team'' Jake Humphrey, author of High Performance ''An unforgettable account of a man and a business that never had to try to be someone else''s idea of cool - because they had already defined it themselves'' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy ''Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger'' Nir Eyal, author of Hooked ''This book made me smile in my soul'' Mary Portas ''Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before'' Jonah Berger, author of Contagious

DKK 127.00
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Nike - Sara Green - Bog - Bellwether Media - Plusbog.dk

Nike - Sara Green - Bog - Bellwether Media - Plusbog.dk

Nike’s Swoosh logo and “Just do it” tagline are recognizable around the world. But where did this top brand begin? This title for young readers explores Nike’s origins and innovations, from its very first sneakers to today’s top-selling products. Along the way, vibrant images provide visual support, fun facts add additional details, and features showcase the brand’s headquarters, top products, founder, charitable giving, and more. Young sneaker fans will enjoy this engaging brand history!

DKK 152.00
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Advertising Revolution - Linda Scott - Bog - Watkins Media Limited - Plusbog.dk

Advertising Revolution - Linda Scott - Bog - Watkins Media Limited - Plusbog.dk

The story of "Revolution" by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time.In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination. Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song?Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.

DKK 121.00
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Avatar - Caspar Eric - Bog - Gyldendal - Plusbog.dk

Avatar - Caspar Eric - Bog - Gyldendal - Plusbog.dk

Med Avatar bevæger Caspar Eric sig fra livet mod døden i sin serie af digtsamlinger om den nutidige popkultur, hvor 7/11 og Nike tidligere er udkommet. I Avatar er de otte digte eller suiter baseret på forskellige tekster, udsagn eller kunstværker af og om unge mænd, der har begået selvmord, og som tematiserer melankoli, kapitalisme, kravet om det gode liv og selvmordet. Således bevæger serien sig fra det vrede og smadrede til det desperate og ødelæggende.

DKK 141.00
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Coffee Moon, Vol. 2 - Mochito Bota - Bog - Little, Brown & Company - Plusbog.dk

Coffee Moon, Vol. 2 - Mochito Bota - Bog - Little, Brown & Company - Plusbog.dk

Why, oh why, oh why do you do what you do? “I want to make it to tomorrow!” Danae, Chiaro, Leona, Nike... Pieta’s circle grows and grows. Every day is a fun one­­­­—until she commits to breaking the cycle... Down...a black rain falls. Tock tick, the clock stalls. Pity, holy rain, and light never will concede their fight. Yet with each hour stalked by sorrow, could even lions conquer tomorrow? Rain Mall Shadow Coffee Assassin Fashion Arcade Friend Repetition Bullet Gift Loss

DKK 136.00
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Wandering Witch 1 (Manga) - Jougi Shiraishi - Bog - Square Enix - Plusbog.dk

Wandering Witch 1 (Manga) - Jougi Shiraishi - Bog - Square Enix - Plusbog.dk

A gentle and beguiling tale of a young witch''s travels, based on a best-selling light novel series. Ever since she was a little girl reading books of magic and adventure, Elaina has dreamed of following in the footsteps of her childhood idol, the witch Nike, and living a life of travel. Now a full-fledged witch herself, Elaina sets off on a journey without a destination, wandering far and wide to see the world. With each new place she sees and person she meets, Elaina''s world grows a little bit richer.

DKK 126.00
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Growing Weeders Into Leaders - Jeff Mcmanus - Bog - Morgan James Publishing llc - Plusbog.dk

Growing Weeders Into Leaders - Jeff Mcmanus - Bog - Morgan James Publishing llc - Plusbog.dk

Aristotle and Nike got it right – GREATNESS is what we humans DO – when given the challenge, the encouragement, the environment, and the opportunity. At some point in this postmodern life, individual greatness has lost its appeal for many of us. It has been commodified and relegated to those who are measured by shortest/longest times, impressive distances, highest heights, lowest lows, medals won, honors given…and again…Aristotle and Nike got it right…GREATNESS is what we can DO…every day…without recognition or reward, but for the satisfaction that comes from meeting the challenge, creating a team, and overcoming the odds. And that is what Growing Weeders into Leaders is about. It is an entertaining and thoughtful look into the hearts and the workday lives of ordinary people - just like you and me - who tapped into their inner greatness in pursuit of a vision. Creating one of America''s most beautiful college campuses, at Ole Miss, did not happen overnight and, inside these pages, Jeff McManus describes the joys, the defeats, the brilliant problem-solving and the "best laid plans" that are proven worthless...until the bigger picture is told. It is the "bigger picture" told from the ground level. Growing Weeders into Leaders takes you through the practical applications of empowering people to experience not only what it means to grow outstanding landscapes, but also to grow greatness in themselves and encourage it in others.

DKK 150.00
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For the Culture - Marcus Collins - Bog - Pan Macmillan - Plusbog.dk

For the Culture - Marcus Collins - Bog - Pan Macmillan - Plusbog.dk

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover how you can harness the most powerful vehicle for influencing behaviour: true cultural engagement.''Compelling and vivid'' – Robert Cialdini, author of Pre-Suasion We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In For the Culture , Marcus Collins argues that to inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture influences behaviour. Using captivating stories from his own life as a top marketer – including spearheading digital strategy for Beyoncé, working with iTunes and Nike+ on their collaboration, and designing ads for McDonalds – he shows how you can do the same. Full of memorable examples, from 1960s hippy culture to the enduring success of Patagonia, For the Culture offers the essential tools for creating lasting engagement and influence. ''Some people seem to intuitively ‘get it.’ Most do not. Collins articulates ‘it’ for the rest of us and provides not just an understanding, but a guide for how to actually engage and influence culture'' – Steve Huffman, co-founder and CEO, Reddit

DKK 134.00
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Girl, Stolen - April Henry - Bog - Walker Books Ltd - Plusbog.dk

Girl, Stolen - April Henry - Bog - Walker Books Ltd - Plusbog.dk

How do you escape when you can''t see the way out? Sixteen-year-old Cheyenne Wilder is sleeping in the back of a car while her mother fills her prescription. Before Cheyenne realizes what has happened, the car is being stolen from the car park. Cheyenne is not only sick with pneumonia – she is also blind. Griffin, the teenage driver, hadn''t meant to kidnap her – he was just stealing a car for the gang. But once Griffin''s dad finds out that Cheyenne''s father is the president of Nike, everything changes – now there''s a reason to keep her. Will Cheyenne be able to survive this harrowing ordeal, and escape? And if so, at what price?

DKK 112.00
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The Closet - Teo Van Den Broeke - Bog - HarperCollins Publishers - Plusbog.dk

The Closet - Teo Van Den Broeke - Bog - HarperCollins Publishers - Plusbog.dk

Throughout his life, clothes have provided an outlet through which journalist Teo van den Broeke understands both himself and the world around him.From the blue princess dress he coveted as a child, that first led him to question whether he was ‘normal’, through to the Nike cap and Gucci loafers he wore to impress the men he first desired, fabric has long enveloped and shaped his formative moments.Using the wardrobe of his past as a lens through which to explore the myriad trials and tribulations of adolescence, The Closet charts Teo’s growth from uncertainty to self-acceptance. Courageously recounting his sexual awakening, the all too familiar hesitancy around his adult future – and his many, often tumultuous, relationships with family and friends – Teo learns that it is only in celebrating our differences that we can learn to fully embrace the brilliance within ourselves.

DKK 126.00
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Jump - Larry Miller - Bog - HarperCollins Publishers Inc - Plusbog.dk

Jump - Larry Miller - Bog - HarperCollins Publishers Inc - Plusbog.dk

One of the most successful Black businessmen in the country, who has led Nike’s Jordan Brand from a $200M sneaker company to a $4B global apparel juggernaut, tells the remarkable story of his rise from gangland violence to the pinnacles of international business. Jump tells Larry Miller’s journey from the violent streets of West Philly in the 1960s to the highest echelons of American sports and industry. Miller wound up in jail more than once, especially as a teenager. But he immersed himself in the educational opportunities, eventually took advantage of a Pennsylvania state education-release program offered to incarcerated people, and was able to graduate with honors from Temple University. When revealing his gangland past caused him to lose his first major job opportunity, Miller vowed to keep it a secret. He climbed the corporate ladder with a number of companies such as Kraft Foods, Campbell’s Soup, and Jantzen, until Nike hired him to run its domestic apparel operations. Around the time of Michael Jordan’s basketball retirement, Nike Chairman Phil Knight made Larry Miller president of the newly formed Jordan Brand. In 2007 Paul Allen convinced Miller to jump to the NBA to become president of the Portland Trailblazers, one of the first African-Americans to lead a professional sports team, before returning to Jordan Brand in 2012. All along, Miller lived two lives: the secret of his violent past haunted him, invading his days with migraines and his sleep with nightmares of getting hauled back to jail. More than a rags-to-riches story, Jump is also a passionate appeal for criminal justice reform and expanded educational opportunities for incarcerated and formerly incarcerated people across the United States. Drawing on his powerful personal story, as well as his vast and well-connected network, Miller plans to use Jump as a launching point to help expand such opportunities and to provide an aspirational journey for those who need hope.

DKK 136.00
1

Baked In - Alex Bogusky - Bog - Agate Publishing - Plusbog.dk

Baked In - Alex Bogusky - Bog - Agate Publishing - Plusbog.dk

Brands must build a new relationship with their customers and the culture they participate in. The old rule was to create safe, ordinary products and combine them with mass marketing. The new rule: create truly innovative products and build the marketing right into them. Today, it''s within the product itself that a brand has the most leverage with consumers. So where should companies start? They must take their brands back to their foundations and realize that the message is not the product, but that the product is the message. Authors Alex Bogusky and John Winsor have worked with some of the most important brands in today''s marketplace, including American Express, Best Buy, Burger King, Coca-Cola, Google, Nike, Microsoft, Patagonia, and Toyota, utilizing the tools they discuss in this book. Writing in a swift, irreverent style, Bogusky and Winsor make readers feel like they are getting a front-row seat at a top-level marketing strategy session.

DKK 136.00
1

Born to Run - Christopher Mcdougall - Bog - Profile Books Ltd - Plusbog.dk

Born to Run - Christopher Mcdougall - Bog - Profile Books Ltd - Plusbog.dk

At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world''s top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe''s secrets and then take them on over a course 50 miles long.With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.

DKK 123.00
1

Born to Run - Christopher Mcdougall - Bog - Profile Books Ltd - Plusbog.dk

Born to Run - Christopher Mcdougall - Bog - Profile Books Ltd - Plusbog.dk

At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged fifty-seven, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course fifty miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike and elsewhere, he comes across an extraordinary cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.

DKK 113.00
1

Beazley Designs of the Year 2020 - Emily King - Bog - Design Museum - Plusbog.dk

Beazley Designs of the Year 2020 - Emily King - Bog - Design Museum - Plusbog.dk

The third volume in the Beazley Designs of the Year catalogue series, offering a snapshot of the most exciting things happening in design today. Now in its thirteenth year, the Design Museum’s Beazley Designs of the Year award and exhibition showcase the most innovative, relevant and thought-provoking projects in contemporary design. From the first iPhone to Zaha Hadid’s final building, the nominations for the award have spanned the fields of architecture, digital, fashion, graphics, product and transport. Introduced by Tim Marlow and Emily King, this illustrated book brings together all the nominated designs for 2020, along with the reasons for their selection by an international group of design experts, practitioners and critics. It is the definitive record of the year in design. Past nominees and winners include: Zaha Hadid, Gucci, SpaceX, Nike, Foster + Partners, Shepard Fairey, Comme des Garçons, Apple, OMA, Barber & Osgerby, Jasper Morrison, Thomas Heatherwick, Kanye West and David Adjaye.

DKK 139.00
1