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Medium of Instruction Policies - - Bog - Taylor & Francis Inc - Plusbog.dk

Medium of Instruction Policies - - Bog - Taylor & Francis Inc - Plusbog.dk

Medium of instruction policies in education have considerable impact not only on the school performance of students and the daily work of teachers, but also on various forms of social and economic (in)equality. In many multiethnic and multilingual countries, the choice of a language for the medium of instruction in state educational systems raises a fundamental and complex educational question: what combination of instruction in students'' native language(s) and in a second language of wider communication will ensure that students gain both effective subject-content education, as well as the second-language skills necessary for higher education and employment? Beyond this educational issue of choice of language(s) of instruction, medium of instruction policies are also linked to a range of important sociopolitical issues, including globalization, migration, labor policy, elite competition, and the distribution of economic resources and political power. The contributors to this volume examine the tension between the educational agendas and other social and political agendas underlying medium of instruction policies in different countries around the world, and unravel the connections between these policies and the related, critically important educational, social, political, and economic issues. Medium of Instruction Policies: Which Agenda? Whose Agenda? is intended for scholars and specialists in education, language policy, sociolinguistics, applied linguistics, and language teaching, and is intended for use in graduate and advanced undergraduate courses on language education and language policy.

DKK 667.00
1

Breeding Services for Small Dairy Farmers - C T Chacko - Bog - Taylor & Francis Inc - Plusbog.dk

Breeding Services for Small Dairy Farmers - C T Chacko - Bog - Taylor & Francis Inc - Plusbog.dk

Better validation of indigenous domestic animal genetic resources is becoming more important with regard to the potential of livestock for poverty alleviation and income generation. To improve indigenous breeds for sustainable income and employment generation, the methods to be employed are the same as developed in systematic breeding programs, be it for cross-breeding or selective breeding within a specific breed. This book systematically introduces the reader to the breed improvement theory and illustrates the theory with practical examples and case studies. The book is addressed to animal science teachers, to undergraduate and postgraduate students as well as to decision makers in the state and central livestock departments.

DKK 354.00
1

Lean Transformations for Small and Medium Enterprises - Arnaldo (bocconi University Camuffo - Bog - Taylor & Francis Inc - Plusbog.dk

Lean Transformations for Small and Medium Enterprises - Arnaldo (bocconi University Camuffo - Bog - Taylor & Francis Inc - Plusbog.dk

Lean Transformations for Small and Medium Enterprises: Lessons Learned from Italian Businesses summarizes two decades of research, teaching, and practice on lean thinking. Based on quantitative analysis of 100 cases of Lean transformations and 20 in-depth case studies of successfully transformed SMEs, it explains how to undertake lean transformations that lead to operational and financial performance improvement, and uses the Lean Transformation Framework --conceptualized by John Shook at the Lean Enterprise Institute—as a practical approach to design and de-risk the transformation process. SMEs’ leaders wishing to undertake and sustain a lean transformation must: - - Make a serious and lasting commitment to transform, avoiding the temptation to change course of action; - - - Choose accurately the value streams that require improvement as defined by strategy deployment; - - - Build capabilities to sustain the transformation; - - - Lead by example by going to gemba and creating a culture of respect for people that goes beyond the visible devices and artifacts of Lean tools. -

DKK 366.00
1

Lean Six Sigma for Small and Medium Sized Enterprises - E. V. (indian Statistical Institute Gijo - Bog - Taylor & Francis Inc - Plusbog.dk

Lean Six Sigma for Small and Medium Sized Enterprises - E. V. (indian Statistical Institute Gijo - Bog - Taylor & Francis Inc - Plusbog.dk

It is no secret that Lean Six Sigma (LSS) is not as popular with small and medium-sized enterprises (SMEs) as it is with larger ones. However, many SMEs are suppliers to larger entities who are pushing for superior quality and world-class process efficiencies from suppliers. Lean Six Sigma for Small and Medium Sized Enterprises: A Practical Guide provides a roadmap for the successful implementation and deployment of LSS in SMEs. It includes five real-world case studies that demonstrate how LSS tools have been successfully integrated into LSS methodology. Simplifying the terminology and methodology of LSS, this book makes the implementation process accessible. - Supplies a general introduction to continuous improvement initiatives in SMEs - Identifies the key phases in the introduction and development of LSS initiatives within an SME - Details the most powerful LSS tools and techniques that can be used in an SME environment - Provides tips on how to make the project selection process more successful - This book covers the fundamental challenges and common pitfalls that can be avoided with successful introduction and deployment of LSS in the context of SMEs. Systematically guiding you through the application of the Six Sigma methodology for problem solving, the book devotes separate chapters to the most appropriate tools and techniques that can be useful in each stage of the methodology. Keeping the required math and statistics to a minimum, this practical guide will help you to deploy LSS as your prime methodology for achieving and sustaining world-class efficiency and effectiveness of critical business processes.

DKK 902.00
1

Mathematics Education for a New Era - Keith Devlin - Bog - Taylor & Francis Inc - Plusbog.dk

Mathematics Education for a New Era - Keith Devlin - Bog - Taylor & Francis Inc - Plusbog.dk

Stanford mathematician and NPR Math Guy Keith Devlin explains why, fun aside, video games are the ideal medium to teach middle-school math. Aimed primarily at teachers and education researchers, but also of interest to game developers who want to produce videogames for mathematics education, Mathematics Education for a New Era: Video Games as a Medium for Learning describes exactly what is involved in designing and producing successful math educational videogames that foster the innovative mathematical thinking skills necessary for success in a global economy. Read the author''s monthly MAA column Devlin''s Angle

DKK 394.00
1

Internet Newspapers - - Bog - Taylor & Francis Inc - Plusbog.dk

Internet Newspapers - - Bog - Taylor & Francis Inc - Plusbog.dk

Internet Newspapers: The Making of a Mainstream Medium examines newspapers on the Internet, and addresses the emergence of online newspapers and the delivery of news through this outlet. Utilizing empirical research, chapters explore the theoretical and practical issues associated with Internet newspapers and examine the process through which online newspapers have grown into a mainstream medium. Contributions to this work emphasize three key areas: the structure and presentation of newspapers on the Internet; the medium as an interactive process; and the ways in which the public interacts with Internet newspapers.This collection makes a substantial contribution to the understanding of newspapers on the Internet, covering their development and changes as well as the impact that news delivery through this medium has had on other media, audiences, and society. It also sheds light on improving operation and performance of Internet newspapers to better serve the public and gain competitive knowledge. The volume encourages additional scholarship in this area, and also shows how researchers can benefit from an empirical approach to their examination of Internet newspapers. Internet Newspapers will appeal to scholars, researchers, and students of journalism and mass communications, and can be used as a supplementary text in advanced courses covering journalism, communication technology, and mass media and society.

DKK 570.00
1

Safety Management in Small and Medium Sized Enterprises (SMEs) - - Bog - Taylor & Francis Inc - Plusbog.dk

Safety Management in Small and Medium Sized Enterprises (SMEs) - - Bog - Taylor & Francis Inc - Plusbog.dk

Safety is an important aspect of everyday business operations. It can have an impact on the operations of an enterprise as well as the wellbeing of the workers. Literature shows that SMEs face extra problems in this area due to limited resources and lack of knowledge. A potential accident on the premises, in many cases, has devastating consequences. SMEs make up the vast majority of private companies in the EU and beyond. Despite the importance of the issue, the information found in literature is scattered and often not aimed at SMEs. This book aims to gather the latest information and become the full reference point for designing and adopting an appropriate safety strategy for SMEs.

DKK 1022.00
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Business Leadership Development in China - Shuang (university Of Melbourne Ren - Bog - Taylor & Francis Inc - Plusbog.dk

Business Leadership Development in China - Shuang (university Of Melbourne Ren - Bog - Taylor & Francis Inc - Plusbog.dk

This book argues that China’s businesses, and hence China’s future economic development, face a huge crisis in that there is a considerable "leadership gap" in China, with a shortage of competent business leaders, at a time when new leadership skills are required urgently, as China’s businesses evolve rapidly and engage ever more with the global economy. Moreover, the book argues, training is an undervalued and often marginalised activity in Chinese companies. The book outlines the nature of this problem, and goes on to demonstrate that there is a new breed of manager emerging in China, aware of the need to upgrade management skills, moving away from skills appropriate in traditional industrial firms, and emphasising more flexibility, positive engagement with workers, and competence in the market economy. The book includes an evaluation of different management approaches in China, reports on extensive original research, including interviews with practising managers, and sets out how self-development in widespread, deep and important.

DKK 505.00
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Small Animal Imaging - John S. (adjunct Professor Of Radiology Mattoon - Bog - Taylor & Francis Inc - Plusbog.dk

Small Animal Imaging - John S. (adjunct Professor Of Radiology Mattoon - Bog - Taylor & Francis Inc - Plusbog.dk

Presented in an easy-to-ready format, Small Animal Imaging: Self-Assessment Color Review offers a case-based approach to reviewing and interpreting images and developing a differential diagnosis when necessary. Each case begins with the patient’s age, gender, breed, and species. The reason the patient was brought to the clinic is discussed along with preliminary examination and diagnostic test findings. The book - Covers nearly 200 cases with supporting high-quality images for each case - Provides detailed answers for each case, including radiographic findings and diagnosis - Is written by well-respected experts in the field. A separate section presents detailed answers for each case including information on the radiographic findings. Also included are the radiographic diagnosis, comments, and notes on whether further imaging or evaluation is needed. This guide helps practitioners to develop a systematic approach to reviewing images. The easily-navigable text reminds practitioners of the basics in radiography and ultrasound interpretation and diagnosis, making it a quick and convenient reference.

DKK 459.00
1

Silverpoint and Metalpoint Drawing - Susan Schwalb - Bog - Taylor & Francis Inc - Plusbog.dk

Silverpoint and Metalpoint Drawing - Susan Schwalb - Bog - Taylor & Francis Inc - Plusbog.dk

Silverpoint, and metalpoint more generally, is the practice of marking with soft metal on a specifically prepared drawing surface. Practiced for centuries, the artform is experiencing a resurgence in recent years, with contemporary work exploring abstract as well as realist, conceptual as well as traditional. Silverpoint and Metalpoint Drawing is the essential manual of metalpoint technique, written by Susan Schwalb and Tom Mazzullo, contemporary masters of the medium. This book is the first treatise on the subject for artists and art teachers with chapters on early history, materials including grounds, supports, metals, and tools, techniques for working in metalpoint as well as mixed media, and finally, the care of metalpoint works. Not only beautifully illustrated, this book also demonstrates how to photograph and exhibit metalpoint art. Featuring a gallery of drawings by contemporary artists, along with their tips and insight, Silverpoint and Metalpoint Drawing is a perfect introduction for students of the medium and an inspiration for those already more familiar with it.

DKK 476.00
1

Spanish-Language Television in the United States - Kenton T. (texas Tech University Wilkinson - Bog - Taylor & Francis Inc - Plusbog.dk

Spanish-Language Television in the United States - Kenton T. (texas Tech University Wilkinson - Bog - Taylor & Francis Inc - Plusbog.dk

Since its introduction in the early 1960s, Spanish-language television in the United States has grown in step with the Hispanic population. Industry and demographic projections forecast rising influence through the 21st century. This book traces U.S. Spanish-language television’s development from the 1960s to 2013, illustrating how business, regulation, politics, demographics and technological change have interwoven during a half century of remarkable change for electronic media. Spanish-language media play key social, political and economic roles in U.S. society, connecting many Hispanics to their cultures of origin, each other, and broader U.S. society. Yet despite the population’s increasing impact on U.S. culture, in elections and through an estimated $1.3 trillion in spending power in 2014, this is the first comprehensive academic source dedicated to the medium and its history. The book combines information drawn from the business press and trade journals with industry reports and academic research to provide a balanced perspective on the origins, maturation and accelerated growth of a significant ethnic-oriented medium.

DKK 496.00
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Communication in the Age of Virtual Reality - - Bog - Taylor & Francis Inc - Plusbog.dk

Communication in the Age of Virtual Reality - - Bog - Taylor & Francis Inc - Plusbog.dk

This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium. The first part introduces the reader to VR''s state-of-the-art as well as future trends. In the next section, leading research scientists discuss how knowledge of communication can be used to build more effective and exciting communication applications of virtual reality. Looking ahead, the authors explore pioneering approaches to VR narratives, interpersonal communication, the use of 3D sound, and the building of VR entertainment complexes. In the final section, the authors zoom out to view the big picture -- the psychological, social, and cultural implications of virtual reality. Thought-provoking discussions consider important communication issues such as: * How will virtual reality influence perception of reality? * What are the legal issues defining communication in virtual reality? * What kind of cultural trends will this technology encourage?

DKK 885.00
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Race, Class, and Political Symbols - Anita M. Waters - Bog - Taylor & Francis Inc - Plusbog.dk

Race, Class, and Political Symbols - Anita M. Waters - Bog - Taylor & Francis Inc - Plusbog.dk

Dr. Waters is one of a new breed of analysts for whom the interpenetration of politics, culture, and national development is key to a larger integration of social research. Race, Class, and Political Symbols is a remarkably cogent examination of the uses of Rastafarian symbols and reggae music in Jamaican electoral campaigns. The author describes and analyzes the way Jamaican politicians effectively employ improbable strategies for electoral success. She includes interviews with reggae musicians, Rastafarian leaders, government and party officials, and campaign managers. Jamaican democracy and politics are fused to its culture; hence campaign advertisements, reggae songs, party pamphlets, and other documents are part of the larger picture of Caribbean life and letters. This volume centers and comes to rest on the adoption of Rastafarian symbols in the context of Jamaica''s democratic institutions, which are characterized by vigorous campaigning, electoral fraud, and gang violence. In recent national elections, such violence claimed the lives of hundreds of people. Significant issues are dealt with in this cultural setting: race differentials among Whites, Browns, and Blacks; the rise of anti-Cubanism; the Rastafarians'' response to the use of their symbols; and the current status of Rastafarian ideological legitimacy.

DKK 496.00
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Jailhouse Journalism - James Mcgrath Morris - Bog - Taylor & Francis Inc - Plusbog.dk

Jailhouse Journalism - James Mcgrath Morris - Bog - Taylor & Francis Inc - Plusbog.dk

In the 1980s alone, some 100 periodicals were published by and for inmates of America''s prisons. Unlike their peers who passed their sentences stamping out licence plates, these convicts spent their days like reporters in any community - looking for the story. Yet their own story, the lengthy history of their unique brand of journalism, remained largely unknown. In this volume James McGrath Morris seeks to address the history of this medium, the lives of the men and women who brought it to life, and the controversies that often surround it.

DKK 486.00
1

The Treason of the Intellectuals - Roger Kimball - Bog - Taylor & Francis Inc - Plusbog.dk

The Treason of the Intellectuals - Roger Kimball - Bog - Taylor & Francis Inc - Plusbog.dk

Julien Benda''s classic study of 1920s Europe resonates today. The "treason of the intellectuals" is a phrase that evokes much but is inherently ambiguous. The book bearing this title is well known but little understood. This edition is introduced by Roger Kimball. From the time of the pre-Socratics, intellectuals were a breed apart. They were non-materialistic knowledge-seekers who believed in a universal humanism and represented a cornerstone of civilized society. According to Benda, this all began to change in the early twentieth century. In Europe in the 1920s, intellectuals began abandoning their attachment to traditional philosophical and scholarly ideals, and instead glorified particularisms and moral relativism. The "treason" of which Benda writes is the betrayal by the intellectuals of their unique vocation. He criticizes European intellectuals for allowing political commitment to insinuate itself into their understanding of the intellectual vocation, ushering the world into "the age of the intellectual organization of political hatreds." From the savage flowering of ethnic and religious hatreds in the Middle East and throughout Europe today to the mendacious demand for political correctness and multiculturalism on college campuses everywhere in the West, the treason of the intellectuals continues to play out its unedifying drama.

DKK 546.00
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Hybrid Seed Production in Vegetables - Amarjit S. Basra - Bog - Taylor & Francis Inc - Plusbog.dk

Hybrid Seed Production in Vegetables - Amarjit S. Basra - Bog - Taylor & Francis Inc - Plusbog.dk

Produce hardy, high-yield vegetables with hybrid seeds! From the Preface, by Amarjit S. Basra: “The phenomenon of heterosis, also referred to as ''hybrid vigor,’underlies much of the improvement in crop yields achieved in the twentieth century. The exploitation of heterosis in crop production is of vital importance in facing the challenge of providing food and nutritional security for an ever-increasing human population. “The effective use of heterosis has fostered the development of a worldwide seed industry. Rapid advances in plant breeding and associated seed production technologies have served to enhance the competitiveness of hybrids by increasing crop and seed yield per hectare, reducing the costs involved, and improving seed quality.” Hybrid Seed Production in Vegetables: Rationale and Methods in Selected Crops will help crop scientists and growers increase the quality and yield of vegetables such as: - cucumbers - cabbage - pumpkins - squash - peppers - onions - gourds - - and the fruits watermelon and winter melon. - This valuable book provides up-to-date research about heterosis, cultivars, hybrids, and molecular markers to help you get the most quality and quantity out of your seeds. Containing suggestions and methods for overcoming male plant sterility, inbreeding, and challenges to pollination, Hybrid Seed Production in Vegetables will help you successfully breed hybrid plants to produce bountiful and healthy crops.

DKK 401.00
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Hybrid Seed Production in Vegetables - Amarjit S. Basra - Bog - Taylor & Francis Inc - Plusbog.dk

Hybrid Seed Production in Vegetables - Amarjit S. Basra - Bog - Taylor & Francis Inc - Plusbog.dk

Produce hardy, high-yield vegetables with hybrid seeds! From the Preface, by Amarjit S. Basra: “The phenomenon of heterosis, also referred to as ''hybrid vigor,’underlies much of the improvement in crop yields achieved in the twentieth century. The exploitation of heterosis in crop production is of vital importance in facing the challenge of providing food and nutritional security for an ever-increasing human population. “The effective use of heterosis has fostered the development of a worldwide seed industry. Rapid advances in plant breeding and associated seed production technologies have served to enhance the competitiveness of hybrids by increasing crop and seed yield per hectare, reducing the costs involved, and improving seed quality.” Hybrid Seed Production in Vegetables: Rationale and Methods in Selected Crops will help crop scientists and growers increase the quality and yield of vegetables such as: - cucumbers - cabbage - pumpkins - squash - peppers - onions - gourds - - and the fruits watermelon and winter melon. - This valuable book provides up-to-date research about heterosis, cultivars, hybrids, and molecular markers to help you get the most quality and quantity out of your seeds. Containing suggestions and methods for overcoming male plant sterility, inbreeding, and challenges to pollination, Hybrid Seed Production in Vegetables will help you successfully breed hybrid plants to produce bountiful and healthy crops.

DKK 995.00
1

We Give Our Hearts to Dogs to Tear - - Bog - Taylor & Francis Inc - Plusbog.dk

We Give Our Hearts to Dogs to Tear - - Bog - Taylor & Francis Inc - Plusbog.dk

More than a hauntingly beautiful memoir about small dogs in Big Sky country, this book is a wise account of the relationships among dogs, humans, and the land that surrounds them. It is the story of successive generations of Jack Russell terriers, their animal friends, and their human companions. Alston Chase searches for the immortality of dogs, what makes them unique companions, and why we humans willingly give them our hearts knowing that someday they will be broken. This book will resonate with anyone who has ever loved a dog. Chase muses that dogs are the embodiment of spirit over mortality and through the window of their brief lives we glimpse eternity. This eternal includes the Earth, the land, and the bonds forged between people and dogs over thousands of years. Chase sees threats in the decline of rural life, unbridled urbanization, and in dog breeders who judge by conformation to breed standards and fashion rather than ability and health. An uplifting tribute to the dogs we love, and a reflection on the limitations of life, this book shows a triumph of the spirit. Rich in poetic citations, it is an environmental cry for help, a naturalistic appreciation of a dissolving world, and a deeply spiritual reminder that nothing loved is ever lost.

DKK 558.00
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5 Kinds of Nonfiction - Melissa Stewart - Bog - Taylor & Francis Inc - Plusbog.dk

5 Kinds of Nonfiction - Melissa Stewart - Bog - Taylor & Francis Inc - Plusbog.dk

Once upon a time...children''s nonfiction books were stodgy, concise, and not very kid friendly. Most were text heavy, with just a few scattered images decorating the content and meaning, rather than enhancing it. Over the last 20 years, children''s nonfiction has evolved into a new breed of visually dynamic and engaging texts.In 5 Kinds of Nonfiction: Enriching Reading and Writing Instruction with Children''s Books , Melissa Stewart and Dr. Marlene Correia present a new way to sort nonfiction into five major categories and show how doing so can help teachers and librarians build stronger readers and writers. Along the way, they: Introduce the 5 kinds of nonfiction: Active, Browseable, Traditional, Expository Literature, and Narrative -;and explore each category through discussions, classroom examples, and insights from leading children''s book authorsOffer tips for building strong, diverse classroom texts and library collections. Provide more than 20 activities to enhance literacy instructionInclude innovative strategies for sharing and celebrating nonfiction with students.With more than 150 exemplary nonfiction book recommendations and Stewart and Correia''s extensive knowledge of literacy instruction, 5 Kinds of Nonfiction will elevate your understanding of nonfiction in ways that speak specifically to the info-kids in your classrooms, but will inspire all readers and writers.

DKK 335.00
1

Crafting Society - Donald G. Ellis - Bog - Taylor & Francis Inc - Plusbog.dk

Crafting Society - Donald G. Ellis - Bog - Taylor & Francis Inc - Plusbog.dk

The study of communication, language, and discourse is at once simple, elegant, and complex. Each of these areas is informed by "micro" subjective experiences of individuals and the "macro" processes of a culture. Communication itself is thoroughly modern yet it seeks anchorage in the traditions of the humanities and social sciences. All of this creates a significant challenge. In this monograph, Ellis considers the study of communication as he discusses three key issues in communication theory: (1) the growing emphasis on meaning, (2) the importance of a mediated culture, and (3) the links between micro communication activities and macro social categories such as ethnicity and social class. In response to these three issues, this book deals with the way people use language and communication to construct their world; this world is not constructed purely but is influenced by attitudes, ideologies, and biases. In the modern world the medium of communication has an impact on consciousness and society, and Ellis shows how the media are responsible for some of the fault lines in society. The book also explores principles of medium theory and documents the impact of media on psychological and sociological phenomena. Finally, work of Goffman, Giddens, and Randall Collins is extended to show how micro communication behaviors are implicated in and by social conditions. ADDITIONAL COPY FOR MAILER Expanded features: * The chapters work out a logic connecting real communication patterns with the broad principles upon which societies are explored. Thus the title "Crafting" Society--the crafting is purposefully active to indicate the dynamic processes involved in creating what we call society. Society and culture have their roots and empirical bases in communication; that is, in the daily struggles of interaction. * Two chapters on two of the most important and controversial issues of the day--ethnicity and class. These two chapters are clear illustrations of the new theoretical principles discussed throughout the book. * A chapter on social class is very unique for a book devoted to communication processes. Communication theorists do not usually write about class, even though it is a highly symbolic process and rooted in communication patterns. Class is a difficult concept in America since so few people, other than sociologists, care to talk about it. * A chapter on medium theory takes the bold step of experimenting a little by summarizing basic causal statements and propositions. This device underscores the goal of a theory which is to come to grips with testable statements. The focus is on medium theory and how the media influence consciousness and social structure. * A unique chapter takes up the issue of how communication processes are constitutive of social structures. It draws on work by Giddens and others to return to a concept of structure based on actions that produce and reproduce structure.

DKK 474.00
1

Folklore, Literature, and Cultural Theory - - Bog - Taylor & Francis Inc - Plusbog.dk

Folklore, Literature, and Cultural Theory - - Bog - Taylor & Francis Inc - Plusbog.dk

First published in 1996. The need to write, particularly in pre-technological recording days, in order to preserve and to analyze, lies at the heart of folklore and yet to write means to change the medium in which much folk communication and art actually took and takes place. In Part I of the collection, the contributors address literary constructions of traditional and emergent cultures, those of Leslie Marmon Silko, Sandra Cisneros, Pat Mora, Carmen Tafolla, Julio Cortázar, Milan Kundera, Franz Kafka, Philip Roth, Thomas Hardy, and Dacia Maraini. The contributors to Part II of the collection offer readings of a variety of traditional, vernacular, and local performances.

DKK 902.00
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Persuasive Advertising for Entrepreneurs and Small Business Owners - William Winston - Bog - Taylor & Francis Inc - Plusbog.dk

Persuasive Advertising for Entrepreneurs and Small Business Owners - William Winston - Bog - Taylor & Francis Inc - Plusbog.dk

Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

DKK 679.00
1

Behavior Therapy with Children - - Bog - Taylor & Francis Inc - Plusbog.dk

Behavior Therapy with Children - - Bog - Taylor & Francis Inc - Plusbog.dk

The term behavior modification refers to the systematic analysis and change of human behavior and the principal focus is on overt behavior and its relationships to environmental variables. Behavior modification can be applied in many settings, the nature of which helps to define its subsets. Thus, applied in clinical settings, toward clinical goals, it encompasses the subset behavior therapy. In Behavior Therapy with Children, Volume 2 , Anthony M. Graziano focuses on behavior therapy--specifically, the behavioral treatment of children''s clinical problems. The field of behavior modification encompasses an astonishingly wide and varied spectrum of concepts about and approaches to education, clinical problems, social programming, and rehabilitation efforts. A conceptually and technologically rich medium, it has been nourished by the psychology laboratory, the school, and the psychiatric clinic. It is an area with diffuse boundaries surrounding a highly active center, within which apparently solid landmarks have already been worn away by the dissolving action of corrective self-criticism--immeasurably aided by the catalysts stirred in by the field''s many critics. The activity continues, the dynamic field boils, and the medium enriches itself. There appears to be a tendency, particularly among new behavior therapists, to limit their focus too narrowly to the client''s systems of overt behavior. In this project, psychological therapy begins with a personal, interactive social situation in which the generally expected human response of interest, sympathy, and support, is the minimum condition. Graziano maintains that these clinical sensitivity skills must be preserved in behavior therapy and enhance its important contribution to advancing the therapeutic endeavor.

DKK 643.00
1