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The Global PR Revolution - Maxim Behar - Bog - Skyhorse Publishing - Plusbog.dk

The Global PR Revolution - Maxim Behar - Bog - Skyhorse Publishing - Plusbog.dk

“An excellent guide.” —Paul Holmes, The Holmes ReportPR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as: The New Rules of Social MediaHow to Speak the Language of PRModern PR Skills and ToolsHow to Measure ImpactThe Effect of Total Transparency on BusinessesInternational Perspectives on the MediaThe Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.

DKK 209.00
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Distracted - Matthew Hahn - Bog - Skyhorse Publishing - Plusbog.dk

Distracted - Matthew Hahn - Bog - Skyhorse Publishing - Plusbog.dk

After the many bureaucratic changes that followed the passing of the Affordable Care Act (Obamacare) and other legislation, patient care has become secondary to satisfying the whims of government and giant insurance company administrators, who are in total control. The result is a web of complicated rules and misguided programs whose chief effect has been to distract doctors and nurses from their proper focus on patient care. Access to health care now depends on the ability of patients, doctors, and nurses to navigate in and around this cumbersome and ever-changing system. Written by a practicing doctor and based on years of real-life experience, Distracted takes the unique view that it is not the American health care system that is broken?the problem lies in the administration of health care. The solution is simplicity where there is complexity. The solution is an elegant use of health information technology to foster improved care. It is putting control of health care decisions back with those who know best, patients and their health care teams. The solution is caring for patients with fewer distractions.

DKK 180.00
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Route 66 - Bruce Wexler - Bog - Skyhorse Publishing - Plusbog.dk

Route 66 - Bruce Wexler - Bog - Skyhorse Publishing - Plusbog.dk

Buckle Up and Get Your Kicks on Route 66 ​! Originally paved in the 1920s, the 2,451 miles of Route 66 have been a staple of the American Road Trip and have become an iconic thread running through the life, history, and culture of America. Spanning a total of eight states and stretching from Chicago all the way to the Pacific Ocean, Route 66 was appropriately named the "Mother Road" by John Steinbeck. An icon of American Folklore, Route 66 details slew of old gas stations, restaurants, diners, rest stops, and other attractions. Each must-see vestige is peppered with the history of the area. Route 66: Ghost Towns and Roadside Relics takes the reader along the whole length of the most iconic stretch of road in the world. The book brings the essence of the Mother Road to life as it swings by nostalgic towns, faded motels, vintage gas stations, dilapidated signs, and famous landmarks on the route. So buckle up and Get Your Kicks on Route 66 !

DKK 155.00
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God's Gift of Christmas - Abigail Gehring - Bog - Skyhorse Publishing - Plusbog.dk

God's Gift of Christmas - Abigail Gehring - Bog - Skyhorse Publishing - Plusbog.dk

Join Little Squirrel as he discovers the true gift of Christmas! Little Squirrel is excited for the Christmas season, but he begins to wonder if he's been a good enough squirrel to deserve the presents and treats he hopes for on Christmas morning. He decides to do one kind or helpful thing every day leading up to Christmas. Things are going well and Little Squirrel is finding lots of ways to help his fellow woodland creatures. But when he makes a big mistake on the day before Christmas, he feels like a total failure. In the midst of his misery, Mama Squirrel has good news. She reminds him that Christmas is not about being "good enough." Jesus's love is a free gift and we can never earn it, no matter how hard we try! Slowly, Little Squirrel begins to grasp the true joy and wonder of God's abundant grace. God's Gift of Christmas is the latest addition to the heartwarming Forest of Faith storybook series, including A Birthday Party for Jesus, Everyone Is Invited to Christmas, Christmas Tree for Jesus, Christmas Journey for Jesus, An Easter Basket Filled with Love , and God’s Love Is a Warm Cookie .

DKK 127.00
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The Bad Easter Bunny - Isabel Atherton - Bog - Skyhorse Publishing - Plusbog.dk

The Bad Easter Bunny - Isabel Atherton - Bog - Skyhorse Publishing - Plusbog.dk

Every spring the Easter Bunny frolics through every neighbourhood in every city to hand out candy and toys to children. The problem is he feels a total lack of gratitude from them. He''s getting sadder and sadder, and in turn his once bright-pink fur has gone a depressing shade of blue. His fur really does reflect how he is feeling inside. When a group of highly excitable children knock him to the ground, he sees all of the colors of the rainbow and settles on a hopping red color. The Easter Bunny is furious! He’s tired of being taken for granted and has decided to become the Bad Easter Bunny. He sets about smashing toys, eating all the candy, and making a big mess of the neighborhood. But a simple "thank you" from one little girl on a scooter makes the Bad Easter Bunny regret his actions. A small hug and sharing a piece of candy makes the Easter Bunny turn a happy pink, and he promises to be bad no more. In this fun and quirky children''s book, Stéphanie Röhr''s magical illustrations show how one good bunny turned very bad--and how important gratitude can be.

DKK 120.00
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The Peanut Allergy Epidemic - Heather Fraser - Bog - Skyhorse Publishing - Plusbog.dk

The Peanut Allergy Epidemic - Heather Fraser - Bog - Skyhorse Publishing - Plusbog.dk

Essential Reading for Every Parent In the early 1990s, tens of thousands of children with severe peanut and food allergies arrived for kindergarten at schools in Canada, the United Kingdom, Australia, and the United States. The phenomenon of a life-threatening allergy in kids in only these countries occurred simultaneously, without warning, and it quickly intensified. The number of peanut allergic children in the United States alone went from virtually none to about two million in just twenty years. As these children have aged, the combined number of American adults and children allergic to peanuts has grown to a total of four million. How and why has this epidemic occurred? In The Peanut Allergy Epidemic , Heather Fraser explains: Precisely when the peanut allergy epidemic began How a child-specific allergy epidemic happened before, at the close of the nineteenth century That in the early twentieth century doctors including the 1913 Nobel Prize in medicine winner identified vaccination as the cause of the first pediatric allergy epidemic impacting 50 percent of children That more than one hundred years of medical literature describes how vaccination creates allergy to what is in the shot, air, or body at the time of injection How changes in US vaccination legislation sparked the allergy epidemic in children Fraser also highlights alternative medicines and explores issues of vaccine safety and other food allergies, making this fully updated second edition a must-read for every parent, teacher, and health professional.

DKK 182.00
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Lee - Clifford Dowdey - Bog - Skyhorse Publishing - Plusbog.dk

Lee - Clifford Dowdey - Bog - Skyhorse Publishing - Plusbog.dk

General Robert E. Lee is well known as a major figure in the Civil War. However, by removing Lee from the delimiting frame of the Civil War and placing him in the context of the Republic's total history, Dowdey shows the "eternal relevance" of this tragic figure to the American heritage. With access to hundreds of personal letters, Dowdey brings fresh insights into Lee's background and personal relationships and examines the factors which made Lee that rare specimen, "a complete person." In tracing Lee's reluctant involvement in the sectional conflict, Dowdey shows that he was essentially a peacemaker, very advanced in his disbelief in war as a resolution. Lee had never led troops in combat until suddenly given command of a demoralized, hodgepodge force under siege from McClellan in front of Richmond. In a detailed study of Lee's growth in the mastery of the techniques of war, he shows his early mistakes, the nature of his seemingly intuitive powers, the limitations imposed by his personal character and physical decline, and the effect of this character on the men with whom he created a legendary army. It was after the fighting was over that Dowdey believes Lee made his most significant and neglected achievement. As a symbol of the defeated people, he rose above all hostilities and, in the wreckage of his own fortunes, advocated rebuilding a New South, for which he set the example with his progressive program in education. The essence of Lee's tragedy was the futility of his efforts toward the harmonious restoration of the Republic with the dissensions of the past forgotten. Skyhorse Publishing, along with our Arcade, Good Books, Sports Publishing, and Yucca imprints, is proud to publish a broad range of biographies, autobiographies, and memoirs. Our list includes biographies on well-known historical figures like Benjamin Franklin, Nelson Mandela, and Alexander Graham Bell, as well as villains from history, such as Heinrich Himmler, John Wayne Gacy, and O. J. Simpson. We have also published survivor stories of World War II, memoirs about overcoming adversity, first-hand tales of adventure, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

DKK 239.00
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Master of Thin Air - Andrew Lock - Bog - Skyhorse Publishing - Plusbog.dk

Master of Thin Air - Andrew Lock - Bog - Skyhorse Publishing - Plusbog.dk

Named one of the ?Five Adventure Books You Need to Read This Summer” by Backpacker MagazineFor readers of Into Thin Air, riveting high-altitude drama and the passion and drive that inspire outsized mountaineering achievements. Master of Thin Air opens with a fall that the author very nearly could not stop down an almost vertical rock ramp leading to a three-thousand-foot drop. The qualities that saved him then on K2?in addition to his mountaineering know-how and sheer good luck?drove his sixteen-year journey to summit all of the world's eight-thousanders, the fourteen peaks that exceed 8,000 meters (26,000-plus feet) and take climbers into the death zone. Incredibly, he accomplished that feat without the aid of bottled oxygen for every mountain but one. By preference, he climbed solo or in small teams, without Sherpas. During twenty-three expeditions, he spent a total of three years clinging to the sides of dangerous mountains. He lost more than twenty climbing friends and, in April 2014, witnessed Everest's deadliest avalanche. His book is a riveting, often thrilling account of what it takes to challenge the Earth's highest peaks and survive. It tells of death-defying ascents and even riskier descents, the gut-dropping consequences of the smallest mistakes or even just bad luck, the camaraderie and human drama of expeditions, the exhilaration of altitude. It is also the inspiring story of what motivates a person to achieve an extraordinary dream, a story of passion, resourcefulness, self-motivation, and hope?even in the most dire moments. Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports?books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

DKK 190.00
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Golf's Iron Horse - John Sabino - Bog - Skyhorse Publishing - Plusbog.dk

Golf's Iron Horse - John Sabino - Bog - Skyhorse Publishing - Plusbog.dk

So many works of golfing history focus on the greats: the best players, the most prestigious championships, the hardest courses, and the like. But most avid golfers are average players, relishing in the joy of the sport itself. In Golf’s Iron Horse, celebrated golf writer John Sabino chronicles the previously untold story of Ralph Kennedy, a golf amateur whose love of the game set him on par to play more courses than anyone before. A founding member of Mamaroneck, New York’s prestigious Winged Foot Golf Club, Kennedy had long been an avid golfer when he met Charles Leonard Fletcher in 1919. When the Englishman told Kennedy that he had played more than 240 courses in his lifetime, Kennedy took it as a challenge and became determined to play more. In a feat that caused the New York Sun to declare him ?golf’s Lou Gehrig” in 1935, Kennedy succeeded in beating Fletcher’s record, and then some. He played golf on more than 3,165 different courses in all forty-eight states, nine Canadian provinces, and more than a dozen different countries during his forty-three year love affair with the game. In addition to the 3,165 unique courses he played, the unrelenting Ralph also played golf a total of 8,500 times over his lifetime, the equivalent of teeing it up every day for twenty-three straight years. Lou Gehrig’s seventeen years in professional baseball pales in comparison. This intriguing story includes details of the special conditions under which he was able to play the Augusta National Golf Club and the unique circumstances of his visits to Pebble Beach and the Old Course at St. Andrews. Perfect for golf aficionados, Golf’s Iron Horse will inspire every reader to tee off at a new course. Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports?books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

DKK 180.00
1

Fear of a Muslim Planet - Arsalan Iftikhar - Bog - Skyhorse Publishing - Plusbog.dk

Fear of a Muslim Planet - Arsalan Iftikhar - Bog - Skyhorse Publishing - Plusbog.dk

Human rights lawyer Arsalan Iftikhar takes on Islamophobia through the lens of the brutal Christchurch slaughter. In March 2019, a heavily-armed white supremacist walked into two mosques in Christchurch, New Zealand and slaughtered fifty-one innocent Muslim worshippers while broadcasting on Facebook Live for the world to see. After the Christchurch mosque massacre, authorities found the white supremacist’s seventy-four-page racist manifesto called “The Great Replacement,” which railed against Muslims and the idea that brown Muslim folks were ultimately going to “replace” white people in his irrational “Fear of Muslim Planet.” Fear of a Muslim Planet begins with the treacherous legacy of the white supremacist “Great Replacement” theory in the aftermath of the Christchurch massacre. One of the heroes for the Christchurch shooter was the infamous Norwegian anti-Muslim terrorist named Anders Breivik, who brutally murdered seventy-seven people in 2011 in Norway’s worst terrorist attack ever and whose own 1,500-page fascist manifesto promoted thr “Great Replacement” worldview that Muslim immigrants posed a danger to Western societies. As the book further illustrates, minority victims of the “Great Replacement” conspiracy theory are not limited to Muslims alone. In October 2018, the Tree of Life synagogue in Pittsburgh was devastated when a white supremacist brutally executed eleven innocent Jewish congregants in a horrific act of anti-Semitic terrorism (it was the single deadliest attack exclusively targeting Jews ever to happen in the United States). The shooter later told police that he was inspired to commit these murders because Donald Trump was not doing enough to stop immigration. “Open your Eyes!” the shooter posted on social media in a disjointed anti-Semitic and Islamophobic manifesto. “It’s the filthy EVIL jews Bringing the Filthy EVIL Muslims into the Country!!” The presidency of Donald Trump has only exacerbated the growth of Islamophobia in America today. Fear of a Muslim Planet outlines the blatantly anti-Muslim statements and policies of Trump and his closest political circle. From telling CNN’s Anderson Cooper that “I think Islam hates us” to calling for a “complete and total shutdown” of Muslims entering the United States, the Trump presidency has only made the xenophobic specter of Islamophobia grow today. The book will also show that Islamophobia is not simply an American (or Western) problem either. Fear of a Muslim Planet will show the genocidal levels of Islamophobia in places like China and Myanmar. The European fixation on policing Muslim women’s hijab (headscarf) is another focal point. The book ends with a clarion call for mutual understanding and coexistence among people of all backgrounds, if we have the courage to summon our better selves and look beyond each other’s race, religion, and ethnic backgrounds.

DKK 168.00
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