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Consumer Psychology - Hazel Huang - Bog - Sage Publications Ltd - Plusbog.dk

Consumer Psychology - Hazel Huang - Bog - Sage Publications Ltd - Plusbog.dk

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

DKK 387.00
1

Consumer Psychology - Hazel Huang - Bog - Sage Publications Ltd - Plusbog.dk

Consumer Psychology - Hazel Huang - Bog - Sage Publications Ltd - Plusbog.dk

Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style. The selected psychological theories include both classic theories and contemporary developments, and the applications in consumer behaviour draw from state-of-the-art research underpinned by theories and practical implications. Why are influencers with a smaller number of followers sometimes more effective than the mega influencers? Why are the sounds of brands, such as Coca-Cola and Kit Kat, attractive to consumers? How does music, scent, or lighting influence shoppers? Why can using consumption to boost self-esteem be negative to consumer well-being? Readers will explore these questions and more. This textbook is essential reading for advanced marketing students and also applied psychology students looking at the business world. It includes a chapter on research methods in consumer psychology and can also provide a vital guide for those completing a dissertation project in consumer psychology. Hazel Huang is a Chartered Marketer of the Chartered Institute of Marketing and an Assistant Professor in Marketing at Durham University Business School, UK.

DKK 1010.00
1

Project Management - Stewart R Clegg - Bog - Sage Publications Ltd - Plusbog.dk

Project Management - Stewart R Clegg - Bog - Sage Publications Ltd - Plusbog.dk

Project management is an essential life and workplace skill that everyone must develop. Following the popular style and format of other textbooks by Stewart Clegg, this brand new co-authored textbook on project management provides a much needed European perspective to the subject. Drawing on the latest research and practice, the authors guide students on an active learning journey through the project lifespan, promoting a critical and reflexive approach to studying project management, as well as one that creates value for all project stakeholders and emphasizes people and not just process. Case studies and examples discussed in the text cover a wide range of projects from large to smaller across different industries and sectors, both public and private, including: megaprojects (HS2); mega events (Olympics); political projects (Brexit); health-related project implementation (LEAN); tech-related projects (Google); building and restoration projects (housing/Sagrada Familia); and arts and cultural projects (European Capital of Culture). Incorporating a host of learning features both in chapters and via the supporting online resources, this textbook is essential reading for all students/managers completing a course unit in project management at either undergraduate or postgraduate level.

DKK 518.00
1

Events Management - - Bog - Sage Publications Ltd - Plusbog.dk

Events Management - - Bog - Sage Publications Ltd - Plusbog.dk

Taking an explicit international approach to the subject, Events Management combines theory and practice to address the challenges and opportunities of working in a global world to help prepare students for the realities of the events management sector. Written by a high profile international team of editors and contributors, the text features cases spanning Europe, Africa, Asia, Australia and North America, and covers key topics and issues such as fundraising, sponsorship, globalization and sustainability. It also aims to bolster student employability through the inclusion of features such as practical asides and case studies to give students a window into the real life of a practitioner. Brand new to the third edition: - An in-depth examination of the implications of Covid-19 for international events, including sponsorship arrangements, risk management and future job prospects for events management graduates - Two brand new chapters covering developments in digital marketing and accessible events management - Case studies featuring India, Australia, Peru, Europe, UK and USA and covering events such as music festivals, Holi, Mardi Gras as well as mega events such as the Olympics - Updated theory about the critical global issues affecting events and the main drivers of change in the industry - A companion website featuring links to interactive learning resources, an Instructors manual for lecturers, events-related videos for fun additional educational viewing, and author-selected SAGE journal articles for advanced learning. Suitable for courses in Events Management and International Events Management.

DKK 526.00
1

Key Concepts in Urban Studies - Mark Gottdiener - Bog - Sage Publications Ltd - Plusbog.dk

Key Concepts in Urban Studies - Mark Gottdiener - Bog - Sage Publications Ltd - Plusbog.dk

"Key Concepts in Urban Studies is written in an accessible, concise way and introduces students to the key topics in urban studies. Drawing examples from different parts of the world, this authoritative resource exposes students to the diverse forms that cities take, and the social, spatial and temporal dimensions of urban living. It is an essential resource for students across disciplines interested in the city." - Lily Kong, Singapore Management University "An insightful multidisciplinary introduction to the multifarious places, processes and problems that constitute modern cities. Its short, digestible entries unpack the complexity and evolution of urban conditions, offering cross-references between concepts and links to key literature and to useful current and historical examples. The book’s clear, often sharp critical edge also encourages deeper enquiry." - Quentin Stevens, School of Architecture and Design, RMIT University Key Concepts in Urban Studies is an essential companion for students of urban studies, urban sociology, urban politics, urban planning and urban development.This revised edition has been updated and expanded to provide a keen global focus, particularly in emerging economies with discussions on the creation of "dream cities" in the Gulf States and a renewed emphasis on building mega-scaled "downtowns" in India and China. New features include: - - Contemporary and international examples throughout. - - Detailed entries on environmental concerns and the sustainability of urban development. - - Discussion of the role of consumption in city culture and urban development. - - New entries on modern urban planning and adaptive urbanism. Key Concepts in Urban Studies is a must-have text with an explicit focus on contemporary urbanism which students will find invaluable during their studies.Mark Gottdiener is Professor Emeritus of Sociology at The University at Buffalo (SUNY). Leslie Budd is Reader in Social Science at the Open University. Panu Lehtovuori is Professor of Planning Theory at Tampere University of Technology.

DKK 341.00
1

Key Concepts in Urban Studies - Leslie Budd - Bog - Sage Publications Ltd - Plusbog.dk

Key Concepts in Urban Studies - Leslie Budd - Bog - Sage Publications Ltd - Plusbog.dk

"Key Concepts in Urban Studies is written in an accessible, concise way and introduces students to the key topics in urban studies. Drawing examples from different parts of the world, this authoritative resource exposes students to the diverse forms that cities take, and the social, spatial and temporal dimensions of urban living. It is an essential resource for students across disciplines interested in the city." - Lily Kong, Singapore Management University "An insightful multidisciplinary introduction to the multifarious places, processes and problems that constitute modern cities. Its short, digestible entries unpack the complexity and evolution of urban conditions, offering cross-references between concepts and links to key literature and to useful current and historical examples. The book’s clear, often sharp critical edge also encourages deeper enquiry." - Quentin Stevens, School of Architecture and Design, RMIT University Key Concepts in Urban Studies is an essential companion for students of urban studies, urban sociology, urban politics, urban planning and urban development.This revised edition has been updated and expanded to provide a keen global focus, particularly in emerging economies with discussions on the creation of "dream cities" in the Gulf States and a renewed emphasis on building mega-scaled "downtowns" in India and China. New features include: - - Contemporary and international examples throughout. - - Detailed entries on environmental concerns and the sustainability of urban development. - - Discussion of the role of consumption in city culture and urban development. - - New entries on modern urban planning and adaptive urbanism. Key Concepts in Urban Studies is a must-have text with an explicit focus on contemporary urbanism which students will find invaluable during their studies.Mark Gottdiener is Professor Emeritus of Sociology at The University at Buffalo (SUNY). Leslie Budd is Reader in Social Science at the Open University. Panu Lehtovuori is Professor of Planning Theory at Tampere University of Technology.

DKK 939.00
1