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Ultimate Sales Machine - Chet Holmes - Bog - Penguin Putnam Inc - Plusbog.dk

Ultimate Sales Machine - Chet Holmes - Bog - Penguin Putnam Inc - Plusbog.dk

Chet Holmes helps his clients blow away both the competition and their own expectations. And his advice starts with one simple concept: focus! Instead of trying to master four thousand strategies to improve your business, zero in on the few essential skill areas that make the big difference. The Ultimate Sales Machine shows you how to tune up and soup up virtually every part of your business by spending just an hour per week on each impact area you want to improve?sales, marketing, management, and more.

DKK 182.00
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Murder Machine - Gene Mustain - Bog - Penguin Putnam Inc - Plusbog.dk

Murder Machine - Gene Mustain - Bog - Penguin Putnam Inc - Plusbog.dk

"The inside story of a single Brooklyn gang that killed more Americans than the Iraqi army."—Mike McAlary, columnist, New York Post They were the DeMeo gang—the most deadly hit men in organized crime. Their Mafia higher-ups came to know, use, and ultimately fear them as the Murder Machine. They killed for profit and for pleasure, following cold-blooded plans and wild whims, from the mean streets of New York to the Florida Gold Coast, and from coast to coast. Now complete with personal revelations of one of the key players, this is the savage story that leaves no corpse unturned in its terrifying telling. INCLUDES PHOTOGRAPHS

DKK 117.00
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Homer Kelley's Golfing Machine - Scott Gummer - Bog - Penguin Putnam Inc - Plusbog.dk

Homer Kelley's Golfing Machine - Scott Gummer - Bog - Penguin Putnam Inc - Plusbog.dk

In 1939, an average Joe named Homer Kelley played golf for the first time and scored 116 - a respectable score for a beginner but frustrating for a science-obsessed perfectionist like Kelley. He did not play again for six months, then carded a 77. He devoted the next 30 years to solving the science behind the perfect golf swing. Here, veteran journalist Scott Gummer brings to light the untold story of golf''s most curious genius.

DKK 155.00
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A Human's Guide to Machine Intelligence - Kartik Hosanagar - Bog - Penguin Putnam Inc - Plusbog.dk

A Human's Guide to Machine Intelligence - Kartik Hosanagar - Bog - Penguin Putnam Inc - Plusbog.dk

Kartik Hosanagar surveys the brave new world of algorithmic decision-making and reveals the potentially dangerous biases they can give rise to as they increasingly run our lives. He makes the compelling case that we need to arm ourselves with a better, deeper, more nuanced understanding of the phenomenon of algorithmic thinking. Hosanagar draws on his experiences designing algorithms professionally - as well as on history, computer science, and psychology - to explore how algorithms work and why they occasionally go rogue, what drives our trust in them, and the many ramifications of algorithmic decision-making.

DKK 155.00
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Hostile Intent - Don Bentley - Bog - Penguin Putnam Inc - Plusbog.dk

Hostile Intent - Don Bentley - Bog - Penguin Putnam Inc - Plusbog.dk

When a mysterious walk-in to the US embassy in Vienna claims to have critical information about a Russian intelligence operation, he raises eyebrows. But when he asks for Matt Drake by name and calls himself the Irishman, he gets the DIA''s premier case officer on a one-way flight. Matt arrives to find Austria''s charming capital lousy with intelligence officers, all swirling around Nolan Burke - a onetime member of the real IRA. But before Matt can debrief Nolan, the Irishman is kidnapped by a Russian direct action team. Now Matt must find a way to repay the debt of honor he owes Nolan while stopping World War III in the process.

DKK 113.00
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Hostile Intent - Don Bentley - Bog - Penguin Putnam Inc - Plusbog.dk

Hostile Intent - Don Bentley - Bog - Penguin Putnam Inc - Plusbog.dk

When a mysterious walk-in to the US embassy in Vienna claims to have information about a foreign intelligence operation on US soil, he raises eyebrows. But when he asks for Matt Drake by name and calls himself the Irishman, he gets the DIA''s premier case officer on a one-way flight. Matt arrives to find Austria''s charming capital lousy with intelligence officers all bent on targeting scientists at an academic conference hosted by the Vienna University of Technology. As Matt navigates the shark-filled waters populated by old friends and new enemies, he has to find a way to repay the debt of honour he owes to the Irishman, who saved Laila''s life without losing his own in the process.

DKK 238.00
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Green Island - Shawna Yang Ryan - Bog - Penguin Putnam Inc - Plusbog.dk

Green Island - Shawna Yang Ryan - Bog - Penguin Putnam Inc - Plusbog.dk

BEST BOOK AWARD IN FICTION BY THE ASSOCIATION FOR ASIAN AMERICAN STUDIES • A stunning, lyrical novel that tells "the story of how the Tsais, a Taiwanese family, survive the ''February 28 Incident'' of 1947 and precariously navigate the decades that follow" ( The New York Times). As an uprising rocks Taiwan, a young doctor in Taipei is taken from his newborn daughter by Chinese Nationalists, on charges of speaking out against the government. Although the doctor eventually returns to his family, his arrival is marked by alienation from his loved ones and paranoia among his community. Years later, this troubled past follows his youngest daughter to America, where, as a mother and a wife, she too is forced to decide between what is right and what might save her family—the same choice she witnessed her father make many years before. The story of a family and a nation grappling with the nuances of complicity and survival, Green Island raises the question: how far would you go for the ones you love?

DKK 155.00
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Where Is Alcatraz? - Nico Medina - Bog - Penguin Putnam Inc - Plusbog.dk

Where Is Alcatraz? - Nico Medina - Bog - Penguin Putnam Inc - Plusbog.dk

Escape from the ordinary and break into Alcatraz, America''s most famous prison! The island of Alcatraz has always been a place that''s fascinated visitors, from the Native American tribes who believed it was home to evil spirits to the Spanish explorers who discovered the island. In modern times, it was a federal prison for only 29 years, but now draws over a million visitors each year. Learn the history of America''s most famous prison, from its initial construction as a fort in the 1800s, to its most famous residents such as Al Capone and "Machine Gun" Kelly. Where Is Alcatraz? also chronicles some of the most exciting escape attempts—even one that involved chipping through stone with spoons and constructing rafts out of raincoats!

DKK 104.00
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Lost Time - Tas Mukanik - Bog - Penguin Putnam Inc - Plusbog.dk

Lost Time - Tas Mukanik - Bog - Penguin Putnam Inc - Plusbog.dk

Jurassic World meets How to Train Your Dragon in this gorgeously drawn, adventure-packed middle grade graphic novel about a girl who gets trapped 65 million years in the past and must learn to survive with only her wits…and the pterosaur she befriends. Twelve-year-old Evie didn’t mean to get lost—especially in the Cretaceous period! Now she’s alone, without her parents or anyone else to turn to for help. That is until she rescues a baby pterosaur and raises it on her own. As the baby grows into a giraffe-sized flying reptile, which Evie names Ada, the two manage to to find a way to survive in the prehistoric wilderness.But Evie will have to risk everything when she makes a discovery that may just be her only chance of returning home. Putting Ada’s flying skills to the ultimate test, the duo must embark on a journey halfway across the world—battling all nature throws at them, from fearsome dinosaurs to raging storms. Will Evie manage to overcome all the odds and find a way back to her family... or is she truly lost in time?

DKK 134.00
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Murder On Mustang Beach - Alicia Bessette - Bog - Penguin Putnam Inc - Plusbog.dk

Murder On Mustang Beach - Alicia Bessette - Bog - Penguin Putnam Inc - Plusbog.dk

Cattail Island in the Outer Banks is a popular destination for honeymooners and nature lovers alike. So it is a huge blow when the murder of a newlywed grinds the pre-summer season to a screeching halt. Bookseller Callie Padget launches her own investigation, after mysterious customer Geri-Lynn Humfeld, caretaker of the island''s protected wild horses, brings in an irresistible piece of information. Determined to restore order and safety to her beloved hometown, Callie searches for answers - even as those answers cast suspicion on her soon-to-be boyfriend, Toby Dodge, whose martial arts studio was the scene of the crime. As she digs deeper, Toby becomes the police''s prime suspect. The truth raises troubling questions and sends her scouring the bookshop''s shelves for guidance. Meanwhile, a well-loved member of the mustang herd - a pregnant mare whose anticipated foal is a symbol of summery hope for locals and visitors alike - may be facing dire circumstances. With help from Geri-Lynn, Callie unearths startling secrets surrounding not only the compromised mare, but the murdered newlywed, too. And when another body shows up, this time on isolated Mustang Beach, she must race against time to stop a killer from claiming any more innocent lives.

DKK 162.00
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The Work of Art - Adam Moss - Bog - Penguin Putnam Inc - Plusbog.dk

The Work of Art - Adam Moss - Bog - Penguin Putnam Inc - Plusbog.dk

What is the work of art? In this guided tour inside the artist''s head, Adam Moss traces the evolution of transcendent novels, paintings, jokes, movies, songs, and more. Weaving conversations with some of the most accomplished artists of our time together with the journal entries, napkin doodles, and sketches that were their tools, Moss breaks down the work - the tortuous paths and artistic decisions - that led to great art. From first glimmers to second thoughts, roads not taken, crises, breakthroughs, on to one triumphant finish after another. Featuring: Kara Walker, Tony Kushner, Roz Chast, Michael Cunningham, Moses Sumney, Sofia Coppola, Stephen Sondheim, Susan Meiselas, Louise Gluck, Maria de Los Angeles, Nico Muhly, Thomas Bartlett, Twyla Tharp, John Derian, Barbara Kruger, David Mandel, Gregory Crewdson, Marie Howe, Gay Talese, Cheryl Pope, Samin Nosrat, Joanna Quinn & Les Mills, Wesley Morris, Amy Sillman, Andrew Jarecki, Rostam, Ira Glass, Simphiwe Ndzube, Dean Baquet & Tom Bodkin, Max Porter, Elizabeth Diller, Ian Adelman / Calvin Seibert, Tyler Hobbs, Marc Jacobs, Grady West (Dina Martina), Will Shortz, Sheila Heti, Gerald Lovell, Jody Williams & Rita Sodi, Taylor Mac & Machine Dazzle, David Simon, George Saunders, Suzan-Lori Parks.

DKK 354.00
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How The Other Half Learns - Robert Pondiscio - Bog - Penguin Putnam Inc - Plusbog.dk

How The Other Half Learns - Robert Pondiscio - Bog - Penguin Putnam Inc - Plusbog.dk

The promise of public education is excellence for all. But that promise has seldom been kept for low-income children of color in America. In How the Other Half Learns, teacher and education journalist Robert Pondiscio focuses on Success Academy, the network of controversial charter schools in New York City founded by Eva Moskowitz, who has created something unprecedented in American education: a way for large numbers of engaged and ambitious low-income families of colour to get an education for their children that equals and even exceeds what wealthy families take for granted. Her results are astonishing, her methods unorthodox.Decades of well-intended efforts to improve our schools and close the ''achievement gap'' have set equity and excellence at war with each other: If you are wealthy, with the means to pay private school tuition or move to an affluent community, you can get your child into an excellent school. But if you are poor and black or brown, you have to settle for ''equity and a lecture'' about fairness. About the need to be patient. And about how school choice for you only damages public schools for everyone else. Thousands of parents have chosen Success Academy, and thousands more sit on waiting lists to get in. But Moskowitz herself admits Success Academy ''is not for everyone,'' and this raises uncomfortable questions we''d rather not ask, let alone answer: What if the price of giving a first-rate education to children least likely to receive it means acknowledging that you can''t do it for everyone? What if some problems are just too hard for schools alone to solve?

DKK 173.00
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Flawless - Elise Hu - Bog - Penguin Putnam Inc - Plusbog.dk

Flawless - Elise Hu - Bog - Penguin Putnam Inc - Plusbog.dk

From 2014 to 2018, South Korean cosmetics exports quadrupled from £1.6 billion to £6.3 billion. With the help of YouTube and Instagram influencers, Korean beauty''s multi-step skincare regimens, snail-slime facials, and selfie-ready face masks have catapulted into global consciousness and raked in billions. The K-wave captures imaginations worldwide by promising a kind of mesmerizing perfection, aspirational middle class lifestyles, and a sense of fun. These cultural exports, like face creams packaged to look like milkshakes or penguins or cacti, work together to fascinate us, champion consumerism and invite us to indulge. And yet, there is a dark side to this story. In South Korea, not meeting the aesthetic norm will cost you. Women are frowned upon, at best, or openly harassed by strangers if they so much as duck downstairs to the convenience store without makeup on. South Korea is the plastic surgery capital of the world, because ''your face is your fortune,'' and determines not just your odds for work but your odds for a suitable partner. Headshots, and often height and weight stats, are required on resumes for all kinds of employment - accounting, governmental, sales. And beyond that, women are making just 56 cents to the man''s dollar, they are excluded from the work force, and the Korean Institute of Criminology''s 2015 report shows that 71.7 percent of women in South Korea had experienced physical or psychological abuse from their male partners at one point in their lives. With rich historical context and deep reporting including hours and hours of interviews with South Korean women, this is a critical but not condemnatory look at an industry that raises complicated questions about gender disparity, consumerism, the beauty imperative of an appearance-obsessed society, and the undeniable political, economic, and social capital of good looks worldwide.

DKK 248.00
1

Flawless - Elise Hu - Bog - Penguin Putnam Inc - Plusbog.dk

Flawless - Elise Hu - Bog - Penguin Putnam Inc - Plusbog.dk

From 2014 to 2018, South Korean cosmetics exports quadrupled from [1.6 billion to [6.3 billion. With the help of YouTube and Instagram influencers, Korean beauty''s multi-step skincare regimens, snail-slime facials, and selfie-ready face masks have catapulted into global consciousness and raked in billions. The K-wave captures imaginations worldwide by promising a kind of mesmerizing perfection, aspirational middle class lifestyles, and a sense of fun. These cultural exports, like face creams packaged to look like milkshakes or penguins or cacti, work together to fascinate us, champion consumerism and invite us to indulge. And yet, there is a dark side to this story. In South Korea, not meeting the aesthetic norm will cost you. Women are frowned upon, at best, or openly harassed by strangers if they so much as duck downstairs to the convenience store without makeup on. South Korea is the plastic surgery capital of the world, because ''your face is your fortune,'' and determines not just your odds for work but your odds for a suitable partner. Headshots, and often height and weight stats, are required on resumes for all kinds of employment - accounting, governmental, sales. And beyond that, women are making just 56 cents to the man''s dollar, they are excluded from the work force, and the Korean Institute of Criminology''s 2015 report shows that 71.7 percent of women in South Korea had experienced physical or psychological abuse from their male partners at one point in their lives. With rich historical context and deep reporting including hours and hours of interviews with South Korean women, this is a critical but not condemnatory look at an industry that raises complicated questions about gender disparity, consumerism, the beauty imperative of an appearance-obsessed society, and the undeniable political, economic, and social capital of good looks worldwide.

DKK 168.00
1

Earthly Bodies - Vanessa Chakour - Bog - Penguin Putnam Inc - Plusbog.dk

Earthly Bodies - Vanessa Chakour - Bog - Penguin Putnam Inc - Plusbog.dk

How can wolves, misunderstood in myths but vital to ecosystems, teach us to rewrite dangerous stories and respect nature''s wisdom? How do the peaceful coexistence strategies of black bears offer insights into sharing resources? How can the engineering feats of beavers guide us in fostering regenerative building solutions and vibrant ecosystems? What can the loyal partnership of seahorses teach us about nurturing and love? In Earthly Bodies, Vanessa draws parallels from struggles she has weathered in her own life to those endured by twenty-three wild animals - from wolves to sea lions - exploring our unease of feeling like prey; challenging the entrapment of our limiting beliefs; contextualizing the turmoil of fractured landscapes; and affirming our primal ache to belong. Vanessa''s pivotal encounters with creatures in sync with their primal rhythms and demands illustrate the necessity of relying on the intelligence of gut instinct; of the magnetic pull of attraction; of the body''s mandate for restorative rest; and of the sacred bonds of love. We often cut ourselves off from identifying with wild animals - like wolves, foxes, bats and bears, and other animal relatives out of fear, ignorance, disgust, or misunderstanding, yet our earthly human bodies can lead us in our pursuits of pleasure, love, wonder, healing, and connection. With each section containing an aspect of injured animal''s return home to its natural habitat, and - in our case - to an embodied, instinctual self, Earthly Bodies meditates on how this journey from enclosures, to rehabilitation, to soft release, and finally to homing raises questions about our humanity. In so learning, we understand how we might benefit from embracing our own animal nature to gain deeper self-actualization, find common ground with our fellow animals, and learn to thrive together.

DKK 175.00
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The World's Worst Assistant - Sona Movsesian - Bog - Penguin Putnam Inc - Plusbog.dk

The World's Worst Assistant - Sona Movsesian - Bog - Penguin Putnam Inc - Plusbog.dk

Sona Movsesian is Conan O''Brien''s assistant of twelve years. Conan and Sona have a wickedly funny and long running alter ego bit - Sona plays the lazy incompetent, Conan the insufferable and oppressive boss. Fans can''t seem to get enough of her hilariously relaxed attitude in response to Conan''s near manic energy. But Sona didn t wake up one day and decide to become the World''s Worst Assistant. Achieving such greatness is a gradual process - one that starts with long hours and hard work long before it descends into sneaking low-dosage edibles into your lunch and napping on your boss''s couch. Now, Sona is writing the perfect humor book for her many fans. Part satire based on these beloved alter egos, part memoir that evidences the sincere trust and respect that Conan and Sona have built over their twelve years working together, and populated with hysterical black-and- white illustrations, graphs and more, THE WORLD''S WORST ASSISTANT is completely irresistible fun you''ll want to give to every assistant in your life. In it, Sona will reveal all her trade secrets on how she became simultaneously terrible at her job (think Friends marathons at her desk), an unfireable employee (she has all of Conan''s credit card numbers committed to memory), and most importantly, an essential contributing member of the Team Coco humor machine.

DKK 239.00
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Best. State. Ever. - Dave Barry - Bog - Penguin Putnam Inc - Plusbog.dk

Best. State. Ever. - Dave Barry - Bog - Penguin Putnam Inc - Plusbog.dk

A New York Times bestseller—a brilliantly funny exploration of the Sunshine State from the man who knows it best: Pulitzer Prize winner Dave Barry. We never know what will happen next in Florida. We know only that, any minute now, something will. Every few months, Dave Barry gets a call from some media person wanting to know, “What the hell is wrong with Florida?” Somehow, the state''s acquired an image as a subtropical festival of stupid, and as a loyal Floridian, Dave begs to differ. Join him as he goes in hunt of the legendary Skunk Ape; hobnobs with the mermaids of Weeki Wachee Springs; and visits Cassadaga, the psychic capital of the world, to have his dog''s aura read (apparently, she''s "very spiritual"). Hitch a ride for the non-stop thrills of alligator-wrestling ("the gators display the same fighting spirit as a Barcalounger"), the hair-raising spectacle of a clothing-optional bar in Key West, and the manly manliness of the Machine Gun Experience in Miami. It''s the most hilarious book yet from “the funniest damn writer in the whole country” (Carl Hiaasen, and he should know). By the end, you''ll have to admit that whatever else you might think about Florida—you can never say it''s boring.

DKK 168.00
1

Sweet Spot - Amy Ettinger - Bog - Penguin Putnam Inc - Plusbog.dk

Sweet Spot - Amy Ettinger - Bog - Penguin Putnam Inc - Plusbog.dk

A journalist channels her ice-cream obsession, scouring the United States for the best artisanal brands and delving into the surprising history of ice cream and frozen treats in America. For Amy Ettinger, ice cream is not just a delicious snack but a circumstance and a time of year—frozen forever in memory. As the youngest child and only girl, ice cream embodied unstructured summers, freedom from the tyranny of her classmates, and a comforting escape from her chaotic, demanding family. Now as an adult and journalist, her love of ice cream has led to a fascinating journey to understand ice cream’s evolution and enduring power, complete with insight into the surprising history behind America’s early obsession with ice cream and her experience in an immersive ice-cream boot camp to learn from the masters. From a visit to the one place in the United States that makes real frozen custard in a mammoth machine known as the Iron Lung, to the vicious competition among small ice-cream makers and the turf wars among ice-cream trucks, to extreme flavors like foie gras and oyster, Ettinger encounters larger-than-life characters and uncovers what’s really behind America’s favorite frozen treats. Sweet Spot is a fun and spirited exploration of a treat Americans can’t get enough of—one that transports us back to our childhoods and will have you walking to the nearest shop for a cone.

DKK 219.00
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War At The End Of The World - James P. Duffy - Bog - Penguin Putnam Inc - Plusbog.dk

War At The End Of The World - James P. Duffy - Bog - Penguin Putnam Inc - Plusbog.dk

One American soldier called it ''a green hell on earth.'' Monsoon-soaked wilderness, debilitating heat, impassable mountains, torrential rivers, and disease-infested swamps - New Guinea was a battleground far more deadly than the most fanatical of enemy troops. Japanese forces numbering some 600,000 men began landing in January 1942, determined to seize the island as a cornerstone of the Empire''s strategy to knock Australia out of the war. Allied Commander-in-Chief General Douglas MacArthur committed 340,000 Americans, as well as tens of thousands of Australian, Dutch, and New Guinea troops, to retake New Guinea at all costs. What followed was a four-year campaign that involved some of the most horrific warfare in history. At first emboldened by easy victories throughout the Pacific, the Japanese soon encountered in New Guinea a roadblock akin to the Germans'' disastrous attempt to take Moscow, a catastrophic setback to their war machine. For the Americans, victory in New Guinea was the first essential step in the long march towards the Japanese home islands and the ultimate destruction of Hirohito''s empire. In this gripping narrative, historian James P. Duffy chronicles the most ruthless combat of the Pacific War, a fight complicated by rampant tropical disease, violent rainstorms, and unforgiving terrain that punished both Axis and Allied forces alike. Drawing on primary sources, War at the End of the World fills in a crucial gap in the history of World War II while offering readers a narrative of the first rank.

DKK 134.00
1

A Bold Return to Giving a Damn - Will Harris - Bog - Penguin Putnam Inc - Plusbog.dk

A Bold Return to Giving a Damn - Will Harris - Bog - Penguin Putnam Inc - Plusbog.dk

Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered - chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach ''radical traditional'' and it made him the pioneer of regenerative agriculture long before the phrase existed. At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America''s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it''s never been more important to know your farmer than now.

DKK 271.00
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Behind Nazi Lines - Andrew Gerow Hodges - Bog - Penguin Putnam Inc - Plusbog.dk

Behind Nazi Lines - Andrew Gerow Hodges - Bog - Penguin Putnam Inc - Plusbog.dk

In 1944, hundreds of Allied soldiers were trapped in POW camps in occupied France. The odds of their survival were long. The odds of escaping, even longer. But one-man had the courage to fight the odds... An elite British S.A.S. operative on an assassination mission gone wrong. A Jewish New Yorker injured in a Nazi ambush. An eighteen-year-old Gary Cooper lookalike from Mobile, Alabama. These men and hundreds of other soldiers found themselves in the prisoner-of-war camps off the Atlantic coast of occupied France, fighting brutal conditions and unsympathetic captors. But, miraculously, local villagers were able to smuggle out a message from the camp, one that reached the Allies and sparked a remarkable quest by an unlikely - and truly inspiring - hero. Andy Hodges had been excluded from military service due to a lingering shoulder injury from his college-football days. Devastated but determined, Andy refused to sit at home while his fellow Americans risked their lives, so he joined the Red Cross, volunteering for the toughest assignments on the most dangerous battlefields. In the fall of 1944, Andy was tapped for what sounded like a suicide mission: a desperate attempt to aid the Allied POWs in occupied France - alone and unarmed, matching his wits against the Nazi war machine. But, despite the likelihood of failure, Andy did far more than deliver much-needed supplies. By the end of the year, he had negotiated the release of an unprecedented 149 prisoners - leaving no one behind. This is the true story of one man''s selflessness, ingenuity, and victory in the face of impossible adversity.

DKK 127.00
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The Referral Engine - John Jantsch - Bog - Penguin Putnam Inc - Plusbog.dk

The Referral Engine - John Jantsch - Bog - Penguin Putnam Inc - Plusbog.dk

The power of glitzy advertising and elaborate marketing campaigns is on the wane; word-of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can''t help recommending products and services to their friends - it''s an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert, John Jantsch, offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy and they will refer your business to even more customers. Some of Jantsch''s strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before - but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company''s main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they''re given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle" - the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat and Refer. If everyone in an organisation keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart and original guide is essential reading for any company looking to grow without a fat marketing budget.

DKK 209.00
1

The Internationalists - Alexander Ward - Bog - Penguin Putnam Inc - Plusbog.dk

The Internationalists - Alexander Ward - Bog - Penguin Putnam Inc - Plusbog.dk

When Joe Biden assumed the United States presidency, he brought with him a team of all-star talent, perhaps the most experienced ensemble of policy experts in modern U.S. history. Their mission: repair America''s damaged reputation abroad and decide the course of its global future. The challenges and risks could not have been greater. Around the world, adversaries were consolidating power, allies were drifting away, wars were raging, and climate change was accelerating, all while Russia was disrupting democracies and China was seeking to replace the U.S. as the world''s preeminent power. Now for the first time since World War II, the United States risked falling from its unrivaled position. If Biden and his team failed, it would likely mark the end of an American era and the rise of a fractured and autocratic world order. In The Internationalists, acclaimed national security reporter Alexander Ward takes us behind the scenes to reveal the struggle to enact a coherent and effective set of policies in a time of global crisis. Against the failure of Afghanistan and Russia''s invasion of Ukraine, Biden''s all-star team-of-rivals must band together against incredible odds. Their successes, and their failures, will decide not just Biden''s presidency. They will decide the very course of America''s global future. As The Best and The Brightest chronicled the smoke-filled rooms of the Kennedy Administration, and The Rise of The Vulcans detailed the inner workings of George Bush''s war machine, The Internationalists takes readers behind the scenes as Joe Biden and his cabinet embark on some of the most ambitious foreign policy initiatives of any president since Richard M. Nixon. Thanks to rigorous reporting and sources in the rooms where it happened, Ward delivers the first draft of history, the first definitive, unvarnished account of the Biden Doctrine, from the Fall of Kabul to the Rise of Kiev.

DKK 279.00
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Extremely Hardcore: Inside Elon Musk's Twitter - Zoe Schiffer - Bog - Penguin Putnam Inc - Plusbog.dk

Extremely Hardcore: Inside Elon Musk's Twitter - Zoe Schiffer - Bog - Penguin Putnam Inc - Plusbog.dk

When Elon Musk took over Twitter, commentators were rooting for the visionary behind Tesla and SpaceX to succeed. Here was a tough leader who could grab back power from Twitter''s entitled workforce, motivate them to get ''extremely hardcore,'' and supercharge Twitter''s profit and potential. And it was all out of the goodness of his own heart, rooted in his fervent belief in the necessity of making Twitter friendlier to free speech. ''I didn''t do it to make more money,'' Musk said. ''I did it to try and help humanity, whom I love.'' Once Musk charged into the Twitter headquarters, the command-and-control playbook Musk honed at Tesla and SpaceX went off the rails immediately. Distilling hundreds of hours of interviews with more than sixty employees, thousands of pages of internal documents, Slack messages, presentations, as well as court filings and congressional testimony, Extremely Hardcore is the true story of how Musk reshaped the world''s online public square into his own personal megaphone. You''ll hear from employees who witnessed the destruction of their workplace in real-time, seeing years of progress to fight disinformation and hate speech wiped out within a matter of months. There''s the machine-learning savant who went all-in on Twitter 2.0 before getting betrayed by his new CEO, the father whose need for healthcare swept him into Musk''s inner circle, the trust and safety expert who became the subject of a harassment campaign his former boss incited, and the many other employees who tried to save the company from their new boss''s worst instincts. This is the story of Twitter, but it''s also a chronicle of the post-pandemic labor movement, a war between executives and a workforce newly awakened to their rights and needs. Riveting, character-driven, and filled with jaw-dropping revelations, Extremely Hardcore is the definitive, fly-on-the-wall story of how Elon Musk lit £44 billion on fire and burned down Twitter. It''s the next best thing to being there, and you won''t have to sleep in the Twitter office to get the scoop.

DKK 259.00
1