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Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients - Sue Hershkowitz Coore - Bog - McGraw-Hill

Contagious Selling: How to Turn a Connection into a Relationship that Lasts a Lifetime - David Rich - Bog - McGraw-Hill Education - Europe -

25 Toughest Sales Objections-and How to Overcome Them - Stephan Schiffman - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing - Jason Burby - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing - Jason Burby - Bog - McGraw-Hill Education - Europe - Plusbog.dk

In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn’t matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE’s Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You’ll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative—and your business as a whole. INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation. MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement. MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do. If you’ve ever wondered if your digital marketing is working, this book will help you reevaluate everything you’re doing. By following 10 key principles, you’ll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You’ll hear the personal insights of the world’s greatest business leaders and the professional triumphs (and tumbles) of the world’s biggest brands. You’ll learn how to hire and inspire the rare creative “unicorns” who turn marketing into magic. You’ll find new ways to turn data into ideas and obstacles into opportunities. You’ll turn web site visitors into followers, followers into sharers, and sharers into your very best customers. In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

DKK 293.00
1

Business Plans that Work: A Guide for Small Business 2/E - Jeffry Timmons - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything with Your Palm Powered Device, Sixth Edition - Rick Broida - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Digital Strategies for Powerful Corporate Communications - Paul A Argenti - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Digital Strategies for Powerful Corporate Communications - Paul A Argenti - Bog - McGraw-Hill Education - Europe - Plusbog.dk

The explosion of blogs, social networkingsites, wikis, video sharing sites, and otherpowerful digital communications platformsmay be the biggest game-changer to impactbusiness since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers,and investors--are empowered in waysunimaginable just a few years ago, andtraditional corporate hierarchies areyesterday’s news. Rather than attempt to turn back the clockand reassert strict, top-down control overstakeholder relationships, the smartestcompanies worldwide are responding withbold new digital communications strategiesbased on transparency, authenticity, andinclusion, instead of secrecy, artificiality,and exclusion. International corporate communicationsguru Paul A. Argenti provides a lively, up-to-the-minute review of the Web 2.0 landscapeand analyzes the increasingly central rolecorporate communications plays in virtuallyevery organizational function. Argenti andcoauthor Courtney Barnes advise corporateleaders on how to deploy proven strategiesfor using new and emerging digitalplatforms to - - Manage brand identity andcompany reputation - - Build a culture of engagementand transparency - - Turn stakeholders into“company evangelists” - - Manage internal communications acrosstime zones and language barriers - - Recruit and retain the best talent - - Develop compelling messages based oncustomer and investor needs and desires Argenti and Barnes provide case studiesillustrating digital communications bestpractices at HP, Southwest Airlines, Sony,Dell, IBM, Starbucks, HBO, FedEx, GE, andother major players. This groundbreaking book will teach youhow to gain real, manageable control overyour organization’s communications intoday’s virtual world.

DKK 353.00
1

How to Do Everything with Your eBay Business, Second Edition - Greg Holden - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything with Your iPhone - Adam Pash - Bog - McGraw-Hill Education - Europe - Plusbog.dk

How to Do Everything with Your iPhone - Adam Pash - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Publisher''s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Get the most out of your iPhone by learning how to use all of its powerful capabilities Filled with tips, tricks, and shortcuts, this book shows you how to set up your iPhone, make calls, manage voicemail, and load contacts. But that''s just the beginning. You''ll also learn how to send and receive email, look up turn-by-turn directions, listen to music, plan your week, play videos, and so much more. Plus, you''ll find out how to install third-party applications and even use your iPhone with different carriers. Now that you''ve got the hottest handheld on the market, take it to the limit with help from this hands-on guide. - Activate your iPhone and modify settings - Sync your data to your iPhone - Organize contacts, make calls, and use voicemail - Load and play music, podcasts, videos, and TV shows - Send, receive, and manage email and SMS messages - Browse the Internet with Safari - Manage and sync appointments with the calendar - Take pictures and view photos - Navigate using Google Maps - Get weather forecasts, YouTube videos, and stock information instantly - Troubleshoot and maintain your iPhone - Hack your iPhone to install third-party applications - Unlock your iPhone for use with different carriers

DKK 263.00
1

Ship Modeling from Stem to Stern - Milton Roth - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Conversation Transformation: Recognize and Overcome the 6 Most Destructive Communication Patterns - Amy Yeager - Bog - McGraw-Hill Education - Europe

Conversation Transformation: Recognize and Overcome the 6 Most Destructive Communication Patterns - Amy Yeager - Bog - McGraw-Hill Education - Europe

One of the New York Post ''s Top 10 Best Career Books of 2012 Repair communication breakdowns on the spot and drive positive results in every conversation Failed conversations can take a heavy toll on our professional and personal lives, threatening to damage relationships, erode trust, and make it impossible to resolve conflicts, reach decisions, or achieve mutual understanding. Conversation Transformation gives you practical guidelines for managing the six most common (and aggravating) conversation killers: yes-buts, mind-reads, negative predictions, leading questions, complaining, and verbal attacks. Each skill-building chapter guides you through a three-step process for replacing unconstructive habits with more effective responses: AWARENESS Learn to recognize an ineffective communication pattern the instant it occurs ACTION Use specific new strategies to turn the conversation in a better direction PRACTICE Engage in repeated, structured practice to turn those actions into new habits Praise for Conversation Transformation : “Devastatingly insightful . . . provides the practical coaching you need to change old habits and transform your interactions.” —SHEILA HEEN and DOUGLAS STONE, bestselling authors of Difficult Conversations ”An invaluable resource . . . filled with simple tools and fixes to improve communication skills, exactly the skills that can make us all more effective in politics, business, and life.” —SENATOR JOHN F. KERRY “Practical, inspiring, and powerful. You will never look at your conversations the same way again.” —SUZANNE BATES, bestselling author of Speak Like a CEO and Discover Your CEO Brand

DKK 217.00
1

Schaum's Easy Outline of French, Second Edition - Mary Crocker - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Schaum's Easy Outline of Italian, Second Edition - Conrad J. Schmitt - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Schaum's Easy Outline of German, Second Edition - Elke Gschossmann Hendershot - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Muay Thai Unleashed - Erich Krauss - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Schaum's Easy Outline of Spanish, Second Edition - Conrad J. Schmitt - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Schaums Easy Outline of Basic Electricity Revised - Milton Gussow - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Alternative Water Sources and Wastewater Management - E.w. Bob Boulware - Bog - McGraw-Hill Education - Europe - Plusbog.dk

Tune Up Your French with MP3 Disc - Natalie Schorr - Bog - McGraw-Hill Education - Europe - Plusbog.dk