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Moving Planets Around - Javier Roa - Bog - MIT Press Ltd - Plusbog.dk

Selling the American People - Lee Mcguigan - Bog - MIT Press Ltd - Plusbog.dk

Selling the American People - Lee Mcguigan - Bog - MIT Press Ltd - Plusbog.dk

How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet. Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech , a major infrastructure of digital capitalism.To help make sense of today''s attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry''s efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life.

DKK 480.00
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Negative Space - Peter Weibel - Bog - MIT Press Ltd - Plusbog.dk

Negative Space - Peter Weibel - Bog - MIT Press Ltd - Plusbog.dk

A bold new spatial perspective on modern sculpture, with 800 color images of work by artists including Henry Moore, Lygia Clark, Anish Kapoor, and Ana Mendieta. This monumental, richly illustrated volume from ZKM | Karlsruhe approaches modern sculpture from a spatial perspective, interpreting it though contour, emptiness, and levitation rather than the conventional categories of unbroken volume, mass, and gravity. It examines works by dozens of twentieth- and twenty-first-century artists, including Hans Arp, Marcel Duchamp, Henry Moore, Barbara Hepworth, Lygia Clark, Anish Kapoor, Olafur Eliasson, Ana Mendieta, Fujiko Nakaya, Tomás Saraceno, and Alicja Kwade. The large-scale book contains over 800 color images. Negative Space comes out of an epic exhibition at ZKM, and volume editor Peter Weibel (Chairman and CEO of ZKM) takes a curatorial approach to the topic. The last exhibition to deal comprehensively with the question “What is modern sculpture?” was at the Centre Georges Pompidou in 1986. Weibel and ZKM pick up where the Pompidou left off, examining sculptures not as figurative, solid, and self-contained monoliths but in terms of open and hollow spaces; reflection, light, shadow; innovative materials; data; and the moving image. Weibel puts advances in science, architecture, and mathematics in the context of avant-garde sensibilities to show how modern sculpture significantly deviates from the work of the past. Texts in the volume include an introduction and twelve chapters written by Weibel with contributions by cocurators as well as facsimiles and reproductions of artist-authored manifestos.

DKK 666.00
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Everyday Chaos - Brian Clegg - Bog - MIT Press Ltd - Plusbog.dk

Everyday Chaos - Brian Clegg - Bog - MIT Press Ltd - Plusbog.dk

Chaos and complexity explained, with illuminating examples ranging from unpredictable pendulums to London''s wobbly Millennium Bridge. The math we are taught in school is precise and only deals with simple situations. Reality is far more complex. Trying to understand a system with multiple interacting components—the weather, for example, or the human body, or the stock market—means dealing with two factors: chaos and complexity. If we don''t understand these two essential subjects, we can''t understand the real world. In Everyday Chaos , Brian Clegg explains chaos and complexity for the general reader, with an accessible, engaging text and striking full-color illustrations. By chaos, Clegg means a system where complex interactions make predicting long-term outcomes nearly impossible; complexity means complex interacting systems that have new emergent properties that make them more than the sum of their parts. Clegg illustrates these phenomena with discussions of predictable randomness, the power of probability, and the behavior of pendulums. He describes what Newton got wrong about gravity; how feedback kept steam engines from exploding; and why weather produces chaos. He considers the stock market, politics, bestseller lists, big data, and London''s wobbling Millennium Bridge as examples of chaotic systems, and he explains how a better understanding of chaos helps scientists predict more accurately the risk of catastrophic Earth-asteroid collisions. We learn that our brains are complex, self-organizing systems; that the structure of snowflakes exemplifies emergence; and that life itself has been shown to be an emergent property of a complex system.

DKK 258.00
1