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Brand Protection in the Online World - David N. Barnett - Bog - Kogan Page Ltd - Plusbog.dk

Brand Protection in the Online World - David N. Barnett - Bog - Kogan Page Ltd - Plusbog.dk

The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. Brand Protection in the Online World explains the full scope of Internet infringement, and associated monitoring and enforcement options that are most relevant to brand owners and managers. Covering crucial topics such as brand abuse, counterfeiting, fraud, digital piracy and more, Brand Protection in the Online World provides a clear and in-depth exploration of the importance of, and ideas behind, the brand-protection industry.

DKK 401.00
1

Reusing Online Resources - - Bog - Kogan Page Ltd - Plusbog.dk

Reusing Online Resources - - Bog - Kogan Page Ltd - Plusbog.dk

To improve the cost effectiveness and sustainability of e-learning, many national and international initiatives are pioneering new ways in which educators can share their curricula with teachers and learners around the world. To enable this global sharing, educators must learn to design, manage and implement reusable electronic educational resources. This unique book outlines approaches to sharing and reusing resources for e-learning. Drawing upon research by 30 prominent scholars from seven countries, the authors offer multiple perspectives from school, continuing and higher education as well as industry. It is essential reading for those implementing e-learning in education and corporate training, including teachers, trainers, academics, educational developers and support staff as well as senior managers.

DKK 636.00
1

Online Learning and Teaching with Technology - - Bog - Kogan Page Ltd - Plusbog.dk

Online Learning and Teaching with Technology - - Bog - Kogan Page Ltd - Plusbog.dk

In the 21st century technology has become an essential part of teaching and learning. This manual provides practical advice on teaching in a wide range of technologies, including the internet and multimedia packages. Using case studies to illustrate the key concepts, this book aims to promote student learning and understanding, and show educators how to use technology to motivate learners and encourage productive interaction.

DKK 572.00
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Confident Digital Content - Adam Waters - Bog - Kogan Page Ltd - Plusbog.dk

Confident Digital Content - Adam Waters - Bog - Kogan Page Ltd - Plusbog.dk

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you''re looking for your next career pivot, or you''re simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help. Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster''s Hot Sauce and HuffPost UK, this practical beginner''s guide includes guidance on content marketing strategy, metrics and community management.This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.About the Confident series...From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner''s resource for enhancing your professional life, whatever your career path.

DKK 182.00
1

Planning and Management in Distance Education - - Bog - Kogan Page Ltd - Plusbog.dk

Planning and Management in Distance Education - - Bog - Kogan Page Ltd - Plusbog.dk

Online distance education and training is being adopted throughout the world as a cost-effective, flexible answer to widening access for all. This enthusiasm has led to many initiatives and policies from governments to encourage online learning at international, national, regional and institutional levels. Also, changes in distance learning continue to take place as a result of educational discourse and innovations in ICT. Distance learning courses are therefore under pressure to reform, and successful management of external policy planning and internal change management is key to the implementation and maintenance of reforms. World-class leaders, researchers and practitioners share their experiences, research and critical reflection in this book, providing guidance on how to balance quality management with quality learning. Subjects covered include policy and planning, institutional management, management of processes, quality assurance and accreditation, and internationalization. This book will aid anyone involved in running or wanting to implement distance education to effectively manage an online learning programme.

DKK 673.00
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Planning and Managing Public Relations Campaigns - Anne Gregory - Bog - Kogan Page Ltd - Plusbog.dk

Planning and Managing Public Relations Campaigns - Anne Gregory - Bog - Kogan Page Ltd - Plusbog.dk

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best ''how-to'' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

DKK 479.00
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Digital Selling - Grant Leboff - Bog - Kogan Page Ltd - Plusbog.dk

Digital Selling - Grant Leboff - Bog - Kogan Page Ltd - Plusbog.dk

Adapt your sales strategy to embrace the opportunities that digital channels can bring, with this ultimate guide to selling in the digital environment from engaging customers and generating leads to building an online network, with advice from leading sales and marketing expert Grant Leboff. Sales and marketing functions are increasingly converging, with lead generation frequently arising from digital promotional campaigns and opportunities for traditional sales techniques diminishing due to scarce customer attention and availability, not to mention the plethora of readily accessible product information online. Salespeople now need to understand and interact with customers via multiple channels, participating in social media, in collaboration with marketing, to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates, outlining the new strategies required to take advantage of the opportunities that exist, and provides the practical advice salespeople need to generate leads and sell more.Packed with great advice for engaging with customers online and via social media, this book explains:-Why embracing the social web is vital-How the sales role changes in a digital environment-The lead generation model in a digital world-How to build your online networkThis straightforward and practical book from one of today''s thought leaders on digital sales and marketing, is essential reading for any sales professional.

DKK 262.00
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Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand''s online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand''s online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

DKK 770.00
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Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand''s online presence and explore core marketing avenues. Digital Branding is ideal for marketers and brand strategists who want to enhance their brand''s online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

DKK 276.00
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Supporting Students in Online Open and Distance Learning - Ormond Simpson - Bog - Kogan Page Ltd - Plusbog.dk

Supporting Students in Online Open and Distance Learning - Ormond Simpson - Bog - Kogan Page Ltd - Plusbog.dk

This new addition to the respected Open and Distance Learning Series is an up-to-the-minute guide for educators wanting to come to terms with their support role in open and distance learning. Covering all aspects of student support from tuition and counselling through to the broad range of delivery methods available, the book offers practical solutions that are set within a sound theoretical framework.

DKK 594.00
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Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand''s identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.

DKK 885.00
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Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Digital Branding - Daniel Rowles - Bog - Kogan Page Ltd - Plusbog.dk

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide. Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand''s identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm.

DKK 307.00
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Tactical SEO - Lee Wilson - Bog - Kogan Page Ltd - Plusbog.dk

Tactical SEO - Lee Wilson - Bog - Kogan Page Ltd - Plusbog.dk

Tactical SEO is a practical guide to understanding the opportunities, challenges and overlooked potential that SEO can bring to any webpage or website. It challenges the plethora of technical, process driven and time sensitive best practice SEO guides, and gives readers insights into the big picture value that can be derived from understanding the underlying principles of SEO. Clear and inclusive in tone, Tactical SEO offers proven tactics to follow that are built around the core principles of optimization, and that therefore stay consistent in spite of continually evolving digital technologies. Including many real world case studies and examples, Tactical SEO gives readers a framework to cultivating their own SEO capabilities. This framework can be applied in any online business, regardless of industry or online niche, to enhance discoverability and profitability. Exploring core concepts such as the Google ethos, ripple creation and mobile marketing, Tactical SEO is the number one go-to resource to help marketing professionals and students become experts in this essential field.

DKK 221.00
1

Digital Marketing in Practice - Lizette Vorster - Bog - Kogan Page Ltd - Plusbog.dk

Digital Marketing in Practice - Lizette Vorster - Bog - Kogan Page Ltd - Plusbog.dk

Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook. Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement. Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

DKK 401.00
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Social Media Marketing for Business - Andrew Jenkins - Bog - Kogan Page Ltd - Plusbog.dk

Social Media Marketing for Business - Andrew Jenkins - Bog - Kogan Page Ltd - Plusbog.dk

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

DKK 363.00
1

E-Commerce Website Optimization - Dan (ceo) Croxen John - Bog - Kogan Page Ltd - Plusbog.dk

E-Commerce Website Optimization - Dan (ceo) Croxen John - Bog - Kogan Page Ltd - Plusbog.dk

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites.In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization''s e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

DKK 335.00
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Key Account Management - Peter Cheverton - Bog - Kogan Page Ltd - Plusbog.dk

Key Account Management - Peter Cheverton - Bog - Kogan Page Ltd - Plusbog.dk

An organization''s key accounts are its lifeblood. Key account management focuses on the long-term investment of resources in customers that can offer an exceptional return on resources. But which are the key accounts? Are they the ones growing the fastest? The ones that are most financially secure? Or are they the ones that shout the loudest? Key Account Management puts forward a straightforward and effective planning methodology. This fully updated 6th edition of Key Account Management takes a long-term, team-selling strategic view of the whole process, from defining the customer, to managing the relationship and achieving key supplier status. With coverage of latest best practice including IT''s role in account management, plus new case studies, online supporting resources and a new section comparing how different industries/markets approach key account management, it stands alone as the premier book on managing key customers. Online resources include helpful templates, guides for students and lecturers, and self tests to ensure that best practice is being followed.

DKK 448.00
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The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer''s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

DKK 770.00
1

Using Semiotics in Retail - Dr Rachel Lawes - Bog - Kogan Page Ltd - Plusbog.dk

Using Semiotics in Retail - Dr Rachel Lawes - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: Business Book Awards 2023 - Sales & Marketing Boosting retail sales is more important than ever. Stand out in a global, digital marketplace, grow customer loyalty and evolve your brand by leveraging the power of semiotics online and in physical stores. Practical, accessible and based on 20 years of global marketing experience, Using Semiotics in Retail shows retailers of all sizes how to upgrade and empower their marketing, today and for the future. Discover step-by-step how to recognise and design for emerging consumer needs and create meaningful shopper experiences. Learn how to surprise and delight consumers, increase engagement and make shopping easier for everyone. It features case studies and examples from Unilever, Freshippo, H&M, Google, Toyota and many more. Using Semiotics in Retail shares game-changing marketing insights in categories such as FMCG, fashion, technology and entertainment, drawn from China, India, Mexico, the US and the UK. The book is supported by online resources that include templates and interactive exercises. Using Semiotics in Retail equips readers with a set of powerful tools which readers can use straight away to create engaging and successful retail marketing.

DKK 901.00
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The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

The Digital Marketing Handbook - Simon Kingsnorth - Bog - Kogan Page Ltd - Plusbog.dk

Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer''s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

DKK 307.00
1

Organic Social Media - Jenny Li Fowler - Bog - Kogan Page Ltd - Plusbog.dk

Organic Social Media - Jenny Li Fowler - Bog - Kogan Page Ltd - Plusbog.dk

FINALIST: American Book Fest Best Book Awards 2024 - Business: Marketing & Advertising Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. In Organic Social Media , Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization''s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms. Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.

DKK 259.00
1