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The Fluid Consumer - Teo Correia - Bog - Kogan Page Ltd - Plusbog.dk

The Fluid Consumer - Teo Correia - Bog - Kogan Page Ltd - Plusbog.dk

The Fluid Consumer provides a detailed analysis of the consumer and retail industry''s profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups.In doing so, The Fluid Consumer focuses on the rise of an increasingly ''fluid'' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.

DKK 335.00
1

Agile L&D - Natal Dank - Bog - Kogan Page Ltd - Plusbog.dk

Agile L&D - Natal Dank - Bog - Kogan Page Ltd - Plusbog.dk

Agility is no longer a buzzword; it''s now a business imperative. Apply Agile thinking, tools and processes to the learning function with this expert guide written specifically for learning and organizational development professionals. Agile L&D explains how to develop an Agile approach to workplace learning. The business context has dramatically changed, so the way to approach specialisms like learning and OD must too. Based on five design principles, the book provides a dedicated toolkit to help you design learning and OD solutions that solve workplace challenges and improve business performance.How we design work, upskill people and deploy teams is now intrinsically linked with modern business strategy. To continually adapt to a complex business environment, companies need a more fluid movement of people and skills across the organization in order to better reflect customer needs, market opportunities and capability requirements. This book has the answer. Full of tools, tips and frameworks as well as real-world examples from global organizations, this is essential reading for all learning and development, OD and people professionals in this constantly changing area of work. Online resources include templates and infographics

DKK 994.00
1

Agile L&D - Natal Dank - Bog - Kogan Page Ltd - Plusbog.dk

Agile L&D - Natal Dank - Bog - Kogan Page Ltd - Plusbog.dk

Agility is no longer a buzzword; it''s now a business imperative. Apply Agile thinking, tools and processes to the learning function with this expert guide written specifically for learning and organizational development professionals. Agile L&D explains how to develop an Agile approach to workplace learning. The business context has dramatically changed, so the way to approach specialisms like learning and OD must too. Based on five design principles, the book provides a dedicated toolkit to help you design learning and OD solutions that solve workplace challenges and improve business performance.How we design work, upskill people and deploy teams is now intrinsically linked with modern business strategy. To continually adapt to a complex business environment, companies need a more fluid movement of people and skills across the organization in order to better reflect customer needs, market opportunities and capability requirements. This book has the answer. Full of tools, tips and frameworks as well as real-world examples from global organizations, this is essential reading for all learning and development, OD and people professionals in this constantly changing area of work. Online resources include templates and infographics

DKK 363.00
1

Human/Machine - Daniel Newman - Bog - Kogan Page Ltd - Plusbog.dk

Human/Machine - Daniel Newman - Bog - Kogan Page Ltd - Plusbog.dk

Will the workplace of the future be overrun by machines and robots? Are the new frontiers of artificial intelligence (AI) on the cusp of dethroning us in efficiency, intelligence and innovative potential? Automation and AI will augment our human world and potential. The winners of the future of work are those that harness the power of machines to their advantage. Human/Machine is the only guide you need to understand the fourth industrial revolution. It sets out a road map to the challenges ahead, but also unlocks the wondrous opportunities that it offers. Human/Machine explores how we will work symbiotically with machines, detailing how institutions, companies, individuals and education providers will evolve to integrate seamlessly with new technologies. With exclusive case studies, this book offers a glimpse into the future and details how top companies are already thriving on this very special relationship. From gamification in job training to project management teams integrated with bots and predictive technologies that fix problems in the supply chain before they happen, the authors deliver a powerful manifesto for the adoption and celebration of automation and AI. In a much more fluid, skills-based economy, we will all need to prove our worth and future-proof our skills base. This book offers a blueprint to avoid being left behind and unearth the opportunities unique to human-machine partnership ecosystems.

DKK 182.00
1

Data-Driven Organization Design - Rupert Morrison - Bog - Kogan Page Ltd - Plusbog.dk

Data-Driven Organization Design - Rupert Morrison - Bog - Kogan Page Ltd - Plusbog.dk

SHORTLISTED: CMI Management Book of the Year 2017 - Management Futures Category Understand how to drive business performance with your organizational data and analytics in the second edition of Data-Driven Organization Design . Using data and analytics is a key opportunity for businesses to transform performance and achieve success. With a data-driven approach, all the elements of the organizational system can be connected to design an environment in which people can excel and attain competitive advantage. Data-Driven Organization Design provides a practical framework for HR and organization design practitioners to build a baseline of data, set objectives, carry out fixed and dynamic process design, map competencies, and right-size the organization. It shows how to collect the right data, present it meaningfully and ask the most relevant questions of it to help complex, fluid organizations constantly evolve and meet moving objectives. This updated second edition contains new material on organizational planning and analysis, role design and job architecture, position management lifecycle and delta reporting. Alongside this, new case studies and examples will show how these approaches have been applied in practice. Whether planning a long-term transformation, a large redesign or an individual small project, Data-Driven Organization Design will demonstrate how to make the most of your organizational data and analytics to drive business performance.

DKK 448.00
1

The New Chameleons - Michael R. Solomon - Bog - Kogan Page Ltd - Plusbog.dk

The New Chameleons - Michael R. Solomon - Bog - Kogan Page Ltd - Plusbog.dk

WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.

DKK 261.00
1