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Online Fundraising Essentials - - Bog - John Wiley & Sons Inc - Plusbog.dk

Online Communities - Jennifer Preece - Bog - John Wiley & Sons Inc - Plusbog.dk

Online Panel Research - - Bog - John Wiley & Sons Inc - Plusbog.dk

Online Panel Research - - Bog - John Wiley & Sons Inc - Plusbog.dk

Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues. The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online_panel - - Covers controversial topics such as professional respondents, speeders, and respondent validation. - - Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels. - - Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks. - - Describes adjustment techniques to improve sample representativeness. - - Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe. - - Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists. - - Presents a meta-analysis of determinants of response quantity. - - Features contributions from 50 international authors with a wide variety of backgrounds and expertise. - This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners.

DKK 629.00
1

Major Donors - James M. Greenfield - Bog - John Wiley & Sons Inc - Plusbog.dk

Major Donors - James M. Greenfield - Bog - John Wiley & Sons Inc - Plusbog.dk

Boost Your Nonprofit''s Success! Written by a sterling group of experts for their nonprofit peers, Major Donors: Finding Big Gifts in Your Database and Online supplies all types of nonprofit organizations with the best strategies for navigating the ever-changing world of fundraising on the Internet. Truly international in its examples, research, advice, and knowledge, this book is rich with avenues and ideas about approaching prospective givers--and generous with cross-cultural tips about conducting cultivation and solicitation in various countries. "At last, a practical book that helps us move our thinking in the critical future area of major gift fundraising. As one of the oldest techniques in the fundraiser''s armory, we have sat for too long using the same frameworks and techniques; this book offers new thinking, new insights, and new approaches that will help fundraisers harness the potential of the growing band of high-net-worth individuals within their country and internationally. This book is packed with up-to-the-minute, practical information that will enhance existing major gift programs as much as it will help beginners get their head around where to start." --Tony Elischer, Managing Director, THINK Consulting Solutions "Institutional advancement is a deeply personal process that requires in-depth understanding of our supporters, to the degree to which specific aspects of our own priorities reflect our donors'' personal aspirations and interests. Prospect research is indispensable to this process and to identifying possible supporters from thousands of possible donors--it would have been impossible for the University of Toronto campaign to have succeeded in the absence of our investment in prospect research." --Dr. Jon S. Dellandrea, Pro-Vice-Chancellor, Development and External Affairs, University of Oxford "Major Donors offers some of the best advice from some of the world''s leading prospect researchers, and it will help you to become a much better fundraiser. It is a great resource and an important part of any fundraising library. When you follow the advice in this book, you will raise much more money." --Harvey McKinnon, President, Harvey McKinnon Associates author of Hidden Gold and How Today''s Rich Give, and coauthor of the international bestseller The Power of Giving

DKK 435.00
3