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Advertising and Integrated Brand Promotion - Richard (montana State University Bozeman) Semenik - Bog - Cengage Learning, Inc - Plusbog.dk

Advertising and Integrated Brand Promotion - Richard (montana State University Bozeman) Semenik - Bog - Cengage Learning, Inc - Plusbog.dk

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik''s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today''s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

DKK 814.00
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Financial Accounting - Curtis Norton - Bog - Cengage Learning, Inc - Plusbog.dk

Financial Accounting - Curtis Norton - Bog - Cengage Learning, Inc - Plusbog.dk

FINANCIAL ACCOUNTING: THE IMPACT ON DECISION MAKERS 10E, now available as a bundle option with CNOWv2, will help you learn how to use accounting information to make business decisions and focus on the big picture. Journal entries in the text and CNOWv2 demonstrate the balance sheet and income statement impact of transactions, helping you see how business events ultimately impact the financial statements. In addition to exposing you to annual reports of highly recognizable companies such as Nike, Porter�s exclusive Ratio Decision-Model provides a framework for reading and interpreting financial statements to make decisions. The focus on financial statements and decision-making carries through to the end-of-chapter with a suite of case materials so you can practice reading and interpreting financial statements. In addition, this edition uses a new modular organization, allowing you to absorb the content in smaller sections for better retention.

DKK 921.00
1