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Strategic Marketing Planning for the Small to Medium Sized Business - David Anderson - Bog - Business Expert Press - Plusbog.dk

Marketing Strategy for Small- to Medium-Sized Manufacturers - Charles France - Bog - Business Expert Press - Plusbog.dk

Marketing Strategy for Small- to Medium-Sized Manufacturers - Charles France - Bog - Business Expert Press - Plusbog.dk

Small and medium-sized manufacturers'' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, conducting market research to identify prospective customers, and understanding competitors'' advantages and disadvantages; all needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business'' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. Based on twenty-one case studies and one hundred twenty-six reviews of manufacturers'' sales and marketing practices, the book explains the common pitfalls these companies experience and offers common sense, practicable, and affordable step-by-step how to''s for cost and profitability analyses on products and customers, finding prospective new customers, conducting marketing research, and deciphering and using competitor intelligence. It also provides guidelines for determining the best combination of sales coverage for inside/outside sales and independent reps and for estimating the cost to implement sales, marketing, promotional, and growth strategies. It is a handy self-help resource to the approximately three hundred thousand small to medium-sized manufacturers we will need as the economy rebounds and creates opportunities for profitable growth--not just sales volume.

DKK 211.00
1

Strategic Sustainable Supply Chain Management - Steven A Melnyk - Bog - Business Expert Press - Plusbog.dk

Strategic Sustainable Supply Chain Management - Steven A Melnyk - Bog - Business Expert Press - Plusbog.dk

Fundamentals of Money and Financial Systems - Shahdad Naghshpour - Bog - Business Expert Press - Plusbog.dk

Small Business Finance and Valuation - Rick Nason - Bog - Business Expert Press - Plusbog.dk

Born Global Firms: A New International Enterprise - Gary Knight - Bog - Business Expert Press - Plusbog.dk

Born Global Firms: A New International Enterprise - Gary Knight - Bog - Business Expert Press - Plusbog.dk

This book describes companies that conduct international business at or near the founding of the firm. Despite the limited resources that usually characterize new businesses, these “Born Global” firms achieve substantial international sales from an early stage in their development. They internationalize rapidly - the period from domestic establishment to initial foreign market entry is often three or fewer years. Born globals are emerging in sizable numbers worldwide. Until recently, international business was mainly the domain of large, well-resourced multinational enterprises (MNEs). The appearance of large numbers of born global firms is revolutionizing the traditional character of international business and helping reshape the global economy. This book helps managers and scholars understand the born global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks and introduce a new field based on the born global phenomenon-international entrepreneurship. We provide a comprehensive literature review and an explanation of major theories that explain the born global firm. This complete guide to born global firms was written by leading experts in the field.

DKK 222.00
1

Sustainable Operations and Closed-Loop Supply Chains - Gilvan C. Souza - Bog - Business Expert Press - Plusbog.dk

Sustainable Operations and Closed-Loop Supply Chains - Gilvan C. Souza - Bog - Business Expert Press - Plusbog.dk

The book can be viewed from the perspective of a medium to large firm''s journey towards sustainability. A firm that wants to be sustainable considers the triple bottom line when making decisions, i.e., the firm takes into account economic (profit), environmental (planet), and social (people) impacts when making decisions. By focusing on the triple bottom line (3Ps), the firm ensures a steady supply of inputs such as raw materials and labor indefinitely. The first step towards sustainability is aimed at reducing waste in operations (mainly production), with the help of such tools as lean and six-sigma. The firm then performs a Life-Cycle Assessment (LCA) for each of its main products and processes. LCA is a methodology designed to assess the environmental impact (e.g., energy consumption) of a product or process, from raw material extraction to production (in its different stages), packaging, distribution, sales, consumer use, and end-of-life disposal. With a better understanding of the major impacts, the firm can then target actions designed to reduce the firm''s environmental impact (which in most cases also improves the economic bottom line), that is, the firm aims to be eco-efficient. The final step in the journey towards sustainability, which is the ultimate goal, is to close the loop. To close the loop, the firm starts by designing products for multiple life cycles (as in design for remanufacturing), or products designed according to a "cradle-to-cradle" philosophy that ensures ease of disassembly and 100% recyclability (up-cycling as opposed to down-cycling).

DKK 211.00
1

Applying Service Science in Business - Jeff Saperstein - Bog - Business Expert Press - Plusbog.dk

Applying Service Science in Business - Jeff Saperstein - Bog - Business Expert Press - Plusbog.dk

Business paradigm shifts are rare. However, the shift to a services-dominant economy and to services-dominant value creation genuinely merits the designation. Almost 80% of GDP in developed economies is attributable to services, and some economists regard products as merely the physical embodiment of service delivery. Yet today''s business analysis, business management, business organization, business processes, and business education emerged from manufacturing-dominant logic; the principles of service are often under-served and poorly understood. This results in lost opportunities for growth. Service Science, Management and Engineering (SSME) has been slowly bubbling up and building learning and knowledge in academia for 30 years, with an acceleration in the last ten years. The disciplines, principles, insights and tools of SSME are now ready to transition to the mainstream business world, with transformative effect. . This book expounds the six principles of Service Science, including the all-important principle of value co-creation (between the producer and the customer, the employee and the hierarchy etc). The book contains compelling examples and clear direction for application. It describes the tools for application of the principles, from modular business architecture (a new form of business organization to achieve absolute advantage) to the global, mobile and social business tools that establish scalable platforms for fast, efficient growth in the service economy for Globally Integrated Enterprises--large and small/medium enterprises (SME). Service Science, as a field of academic study and research, is supported by 30 years of learning. This book brings this knowledge firmly into the business mainstream, addressing both the ''Why'' and the ''How'', and incorporating the tools for action.

DKK 211.00
1

A Profile of the Furniture Manufacturing Industry: Global Restructuring - Susan M. Walcott - Bog - Business Expert Press - Plusbog.dk

A Profile of the Furniture Manufacturing Industry: Global Restructuring - Susan M. Walcott - Bog - Business Expert Press - Plusbog.dk

The furniture industry has played an important role in the history of the United States as a bellwether for manufacturing. This sector continues to be a major manufacturing employer in the US and around the world through its utilization of a global production network. Types of furniture range from household (indoor and outdoor) to institutional, with particular growth in firms supplying medical and government related commodities. The industry is highly responsive to economic and fashion trends, but is partitioned into high, medium and low cost segments that reveal different locational and market responses to changes in these factors. Recent developments indicate that the post-1980''s migration of furniture manufacturing to offshore, low labor cost countries has stabilized and shows signs of re-shoring in the US for high end customized technologically intensive products utilizing the remaining embedded skilled labor and locally clustered industry components. Businesses that survived the recessionary ''creative destruction'' largely adopted lean manufacturing processes and took advantage of newly available, lower cost equipment and buildings to upgrade their production practices, absorbing market from former competitors. New partnerships will be traced with branches and headquarter relocations in Asia, along with cooperative supplier relationships with former U.S. and new foreign companies. Industry survivors adopted practices that could be highly instructive for other manufacturers challenged by globalization to grow stronger by increasing their adaptive capacity. Concepts illustrated in the furniture industry would be useful to a number of audiences in academic, industry and public policy markets. The proposed book provides an overview of the industry and its global production network including a brief overview of the manufacturing technologies of each sector. Assessment of new competitors in Asia and South America will illustrate opportunities and challenges in these locations. The book culminates by considering challenges, opportunities, and the future outlook of the industry in regional clusters.

DKK 211.00
1